KWYL

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KWYL
KWYL logo.png
City of license South Lake Tahoe, California
Broadcast area Reno, Nevada
Branding Wild 102.9
Slogan Today's Hottest Hits
Frequency 102.9 (MHz) (also on HD Radio)
First air date 1966
Format Rhythmic Top 40
ERP 39,000 watts
HAAT 892 meters
Class C
Callsign meaning WYL = WILD
Owner Cumulus Media
Sister stations KBUL-FM, KKOH, KNEV
Webcast LIsten live
Website www.wild1029.com

KWYL (102.9 FM, "Wild 102.9") is a commercial radio station located in South Lake Tahoe, California, USA, broadcasting to the Reno, Nevada, area. The station broadcasts in full 5.1 digital surround sound and has a Rhythmic Top 40 music format.

History[edit]

KWYL began broadcasting in 2001 as "Wild 93.7", but in 2003 switched frequencies to 102.9, giving the station more signal coverage. Prior to this change, it was a rhythmic oldies outlet kknown as KGVN ("93.7 The Groove") from 2000 to 2001.

The 93.7 signal was later used by two more top 40s stations after KWYL: Rhythmic KYWD ("93.7 The Bomb") from 2003 to 2004 and, since 2004, KWYL's current rival KWNZ, which has returned to its former home at 97.3 as mainstream urban KSGG, as KWYL still in a rhythmic top 40 direction.

External links[edit]


Coordinates: 39°18′36″N 119°53′06″W / 39.310°N 119.885°W / 39.310; -119.885