|This article needs additional citations for verification. (August 2011)|
|Area served||Hong Kong and Mainland China|
Founded in Hong Kong in 1850, Lane Crawford has nine points of sale with more than 585,000 square feet of total retail space, including three multi-brand luxury department stores in Hong Kong, two in Beijing and one in Shanghai, two Lane Crawford Home stores in Hong Kong specialising in designer furniture and lifestyle accessories, and an online store.
Lane Crawford is a part of The Lane Crawford Joyce Group, a fashion retail and brand management group in Asia, which also includes fashion boutique Joyce, fashion footwear, handbags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.
In August 1850, two Scots, Thomas Ash Lane and Ninian Crawford, opened a shop in a makeshift bamboo structure on the waterfront of what is now Des Voeux Road. Since that time, Lane Crawford has occupied a number of prime retail sites along Des Voeux Road and Queen's Road Central; in the early 1900s it also had stores in Canton and Shanghai in China, and Kobe and Tokyo in Japan. It has been a tailor, and outfitter, a draper, a provisions dealer, a wine and spirits merchant, an auctioneer of antiques, a baker, a restaurant and a bar.
The company slogan evolved from "The Place to Buy Anything from a Pin to an Anchor" (1899) to "Get It at Lane Crawford's" (1926).
After the war, Lane Crawford was forced to rebuild from scratch, and so it began to expand its import export division from foodstuffs to include luxury items such as cosmetics and pearls. By 1978, jewellery accounted for 60 percent of sales.
Today, the focus has shifted from department store to specialty store offering exclusive brands. Its stores in Hong Kong, Beijing and Shanghai sell womenswear, menswear, shoes & accessories, lingerie, jewellery, cosmetics, and home & lifestyle goods from around the world. It seeks to stand out as a brand by emphasising its distinctive product selection, retail environments with displays of modern art, and services such as Personal Stylists and Concierge.
In 2004, Lane Crawford launched a new style of retail store at ifc mall.
In 2007, the company opened a freestanding "home store" at Pacific Place Mall, Hong Kong, and its first modern-day store in China, in Seasons Place Mall, Beijing. Lane Crawford's buyers became recognised as prominent participants in European fashion shows, and the company's stores were noted for presenting brands recognised as leading designers in the West but relatively unknown in China.
In 2011, Lane Crawford started an e-commerce site, LaneCrawford.com.
In 2012, the second Beijing store was opened at the Yintai Centre.
In October 2013, Lane Crawford opened its Shanghai flagship store at Shanghai Times Square, and plans to open a store in Chengdu in late 2013.
With the launch of its online store at lanecrawford.com in 2011, Lane Crawford became the first full-price omni-channel fashion retailer in Greater China and embarked on its “connected commerce” strategy.[further explanation needed] The online business ships globally with multiple currency capabilities, but has been purpose-built for the China market with multiple distribution points in Greater China to ensure same day delivery in Hong Kong, Shanghai and Beijing and next day delivery in primary cities.
In 2008, Lane Crawford received The National Retail Federation’s International Award, selected by industry leaders from around the world and co-ordinated by the main body in Washington DC. It has also won the Association for Retail Environment’s award for Store of the Year, for Lane Crawford Seasons Place, Beijing (2009); the WGSN Global Fashion Awards for Outstanding Visual Merchandising (2010) and Racie’s Gold Award for International Campaign awarded by the NRF’s Retail Advertising Marketing Association (2011).
- ifc Mall, Central, Hong Kong
- Times Square, Causeway Bay, Hong Kong
- Canton Road, Tsim Sha Tsui, Kowloon
- Seasons Place, Xicheng District, Beijing, China
- Yintai Centre, Chaoyang District, Beijing, China
- Pacific Place home store, Pacific Place Mall, Admiralty, Hong Kong
- One Island South home store and showroom, One Island South, Wong Chuk Hang, Hong Kong
- LaneCrawford.com, online store
- Fenton, Susan (29 May 2008). "China's rich have insatiable appetite for haute couture". Reuters. Retrieved 7 August 2011.
- National Retail Federation "Retail's Most Innovative Leaders To Be Honored At NRF Annual Convention" National Retail Federation. 4 January 2008. Retrieved 2013-03-03
- Association for Retail Environment’s award "3 Big Winners for 2009: Lane Crawford, Zu+Elements, VANOC Olympic Store" Association for Retail Environment. Retrieved 2013-03-03
- WGSN Global Fashion Awards 2010 " WGSN Global Fashion Awards 2010" WGSN.
- NRF’s Retail Advertising Marketing Association " Racie’s Gold Award for International Campaign" NRF’s Retail Advertising Marketing Association.
- Li, Zoe "Asia's largest shoe department opens in Hong Kong" CNN Go. 14 October 2011. Retrieved 2012-03-03