Limonana (Hebrew: לימונענע; Arabic: ليمون نعناع) is a type of lemonade made from freshly-squeezed lemon juice and mint leaves. The combination dates back at least decades, if not centuries, and may have originated in Syria or Turkey.
Limonana is a portmanteau of the Hebrew and Arabic words limon (Hebrew: לימון, Arabic: ليمون, meaning lemon) and nana (Hebrew: נענע, Arabic: نعناع, meaning mint), referring to its two main ingredients, freshly-squeezed lemon juice and mint leaves.
Contemporary history in Israel
In the early 1990s, public-bus advertising was in its infancy in Israel. The Fogel Levin advertising agency undertook a bus-only campaign to prove the effectiveness of this new medium. Fogel Levin advertised a soft drink called Limonana and printed its ads through the Galgalei Zahav (Wheels of Gold) company. The ads, describing the drink as a blend of lemon and mint, reported, "Rabinowitz drinks Limonana" and, "Ohana drinks Limonana", referring to celebrities of the time. The ad campaign created a buzz and consumers flocked to stores and kiosks to try the new flavor. Two weeks into the campaign, with consumers and stores clamoring for the product, the advertising agency claimed that no such drink existed.
The drink is popular in Israel, Palestine, Egypt, Jordan, Lebanon, and Syria. It is also on the menu at Aroma Espresso Bars in New York, Florida, and Canada, as well as the Palm Palace Franchise in Metro Detroit.
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