|This article needs additional citations for verification. (June 2010)|
August 2009 cover of Mixmag
|Circulation||20,053 (1 January 2011 – 31 December 2011)[not in citation given]|
|First issue||1 February 1983|
|Company||Development Hell Ltd (since 2005)|
|Based in||90-92 Pentonville Road
London, England, United Kingdom
The first issue was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mailout service. The first cover featured American music group Shalamar, the first editor was Tony Prince and the first advertiser was a company called Technics Panasonic.
When house music began,[when?] editor and DJ Dave Seaman turned the magazine from a newsletter for DJs to a magazine covering all dance music and club culture. It covered acid house, the subsequent rave era, the rise of superstar DJs and Ibiza.[clarification needed] Mixmag, in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading.
The magazine, which reached a circulation of up to 70,000 copies during the height of the popularity of acid house, was later sold to EMAP Ltd. in the mid-1990s, and then bought by Development Hell, the company that also owns The Word music magazine, in 2005. Development Hell relaunched the magazine in May 2006 with a revamped design. Editor Andrew Harrison told the Press Gazette that staff had previously "focused the magazine very tightly on a young clubber, a very committed hardcore nutter clubber and we thought that wasn't necessarily the right way to go. This idea that dance music is a kind of minority interest, a bit like ska, is wrong." In 2007, Nick DeCosemo became editor.
- Database (undated). "Mixmag". Audit Bureau of Circulations. Retrieved 28 October 2012.
- Walker, Tim (14 April 2008). "Mixmag – It's Not Just About Drugs and Bikini-Clad Women – How 'Mixmag' Turned the Tables on Its Doubters and Made Its 25th Birthday". The Independent. Retrieved 28 October 2012.
- Official website
- Mixmag discography at Discogs
- Geoghegan, Kev (18 April 2008). "Mixmag Celebrates 25 Years of Clubbing". Newsbeat.