Mixmag

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Mixmag
Mixmag (magazine).jpg
August 2009 cover of Mixmag
Editor Nick Decosemo
Categories Music magazine
Frequency Monthly
Circulation 20,053 (1 January 2011 – 31 December 2011)[1]
Year founded 1983; 31 years ago (1983)
First issue 1 February 1983; 31 years ago (1983-02-01)
Company Development Hell Ltd (since 2005)
Based in 90-92 Pentonville Road
London, England, United Kingdom
Language English
Website mixmag.net
OCLC number 780074556

Mixmag is a British electronic dance and clubbing magazine, published in London, England. It is the world's biggest selling dance music magazine,[2] with an Audit Bureau of Circulations audited circulation of approximately 20,000 (1 January 2011 – 31 December 2011).[1] Launched in 1982 in the United Kingdom, the magazine covers dance events, and reviews music and club nights.

History[edit]

Mixmag was the world's first dance music magazine and has been the market leader ever since. The first issue was printed on 1 February 1983 as a 16-page black-and-white magazine published by Disco Mix Club, a DJ mailout service. The first cover was the American music group Shalamar, the first editor DMC's Tony Prince and the first advertiser was a company called Technics Panasonic.

When house music began, editor and DJ Dave Seaman turned the magazine from a newsletter for DJs to a magazine covering all dance music and club culture. It covered acid house, the subsequent rave era, the rise of superstar DJs and Ibiza[clarification needed]. The magazine claims to have coined the terms superclub and trip hop and to have launched the first legal DJ mix tapes, the Mixmag Live series.[2] Later Mixmag, in association with its original publishing company, DMC Publishing, released a series of CDs under the "Mixmag Live" heading.

The magazine, which reached a circulation of up to 70,000 copies during the height of the popularity of acid house, was later sold to EMAP Ltd. in the mid-1990s, and then bought by Development Hell, the company that also owns The Word music magazine, in 2005.[3] Development Hell relaunched the magazine in May 2006 with a revamped design. Editor Andrew Harrison told the Press Gazette[citation needed] that staff had previously "focused the magazine very tightly on a young clubber, a very committed hardcore nutter clubber and we thought that wasn't necessarily the right way to go. Mixmag is now a magazine for the entire world of dance music, whether you like hard boshing music that's quite druggy, or chill out music, or you're someone like me who likes to keep in touch with the music but has grown out of clubbing. This idea that dance music is a kind of minority interest, a bit like ska, is wrong." In 2007, Nick DeCosemo became editor.[3]

In 2001, the magazine teamed up with Virgin Records to release a double album titled B!g Tunes. The album included forty-two dance songs selected "the best" by the magazine.

In May 2013 Mixmag announced a strategic partnership with primary ticket outlet Skiddle, seeing Skiddle delivering a ticket sales and event listing solution to the Mixmag.net on the one hand and Mixmag providing Skiddle with additional event listings.[4] [5]

Current content[edit]

In addition to the change in editorial tone, the relaunched magazine features a fashion section, larger size and, according to the magazine[2] improved production values.

It carries a covermount mix CD each month by a different DJ or artist. These have included Deadmau5, Richie Hawtin, Sven Väth, Erol Alkan, Tom Neville, Smokin' Jo, Ferry Corsten and DJ Touche. Soulwax released This Is Radio Soulwax into the magazine in 2006.

The Mixmag YouTube channel compliments the monthly magazine with interviews, tutorials and DJ sets.

Mixmag Brazil[edit]

Since 2009, the brand has a Brazilian edition, as a result of South American's dance-music market growth. The launch party was held in Pacha São Paulo (September 2009) for 4,000 people with DJ Gui Boratto (after the last-minute cancellation of Deadmau5). So far, it has worked with Brazilian clubs and dance events including:

The magazine's Brazil edition has also organised promotional events for the music industry with artists including James Zabiela and The Vagabundos (Cadenza). It was the official media partner for Creamfields Brazil (2011) and Armin van Buuren's Brazilian 2011 Carnaval Tour with ten sold-out events.

Other projects recently developed by the Brazilian issue include: Calvin Klein Sessions by Mixmag (26 events across the country) and the first Brazilian Mixmag Live in 2013 with iconic trio Mixhell.

The Brazilian edition is published bimonthly with a mix of South American and international content and have extended distribution to main venues and events. A Portuguese version for tablets and smartphones is due to be launched soon.

See also[edit]

References[edit]

External links[edit]