MyGlamm
Company type | Private |
---|---|
Industry | |
Founded | 2015Mumbai, India | in
Founder | Priyanka Gill Darpan Sanghvi Naiyya Saggi |
Headquarters | , India |
Area served | India |
Key people | Priyanka Gill (President) Darpan Sanghvi (CEO) |
Products | Cosmetic products |
Brands | POPxo, Plixxo, MissMalini, Baby Chakra, The Moms Com, Winkl, ScoopWhoop, Vidooly and Organic Harvest |
Parent | The Good Glamm Group Sanghvi Technologies |
Website | Official website |
MyGlamm is an Indian e-commerce company that sells cosmetics and personal care products.[1] It was founded in 2015, headquartered in Mumbai, India. The company is owned by The Good Glamm Group and Sanghvi Technologies.[2][3][4] In 2021, the company became the first Indian unicorn startup in the DTC beauty and personal care business.[5]
History
MyGlamm was founded in 2015 by Darpan Sanghvi as an at-home beauty salon service.[4] In 2017, it was relaunched as an online cosmetic beauty company in India. In December 2018, it launched its luxury category, Manish Malhotra Haute-Couture Makeup, in partnership with fashion designer Manish Malhotra.[6] In December 2020, the company launched the Manish Malhotra Luxe Artisanal Skincare range.[7] As of September 2021, it has 20,000 POS across 70 cities in India.[8]
In November 2020, MyGlamm launched an experiential store of 3000 square foot in Juhu, Mumbai.[9][10] In October 2021, the compny entered the haircare segment with its MyGlamm Superfoods range.[11]
Acquisitions
In August 2020, MyGlamm acquired the digital media platform POPxo[12] and influencer marketing company Plixxo, both founded by Priyanka Gill in 2014 and 2017, respectively.[13] In August 2021, MyGlamm acquired the parenting platform Baby Chakra for an undisclosed sum to expand its operations in South Asia.[14]
In October 2021, the company acquired the D2C brand, The Moms Com, for ₹500 crore,[15] followed by the acquisition of ScoopWhoop, a digital media company.[16][17] It made its fifth acquisition by acquiring Miss Malini Entertainment for an undisclosed sum.[18] It bought a majority stake in Organic Harvest, an organic personal care brand, in January 2022.[19]
Funding
In April 2016, MyGlamm raised US$6 million as part of a Series A round from French personal care retailer L'Occitane en Provence, private equity fund Tano Capital and Brand Capital.[20] It received $15 million in the second round of funding from Tano Capital in August 2018.[21] In 2021, the company secured $4.35 million as part of a Series B round of funding from Tano India Private Equity, L'Occitane International, Bessemer Venture Partners, Trifecta Venture Debt Fund II and the company's founder Darpan Sanghavi through Rights Issue.[22] In June 2019, it secured raised US$14.42 million in a round led by Bessemer Venture Partners, L'Ocitane and Mankekar Family Office.[23] As of March 2021, it was valued at US$500 million and had raised $24 million in a Series C round, led by Ascent Capital Group, Amazon and Wipro.[23] In November 2021, it became a unicorn after raising $150 million at a valuation of $1.2 billion.[24]
Business model
MyGlamm is a Direct-to-consumer business that operates on a hybrid online-offline model, generating about 60 percent of sales online and the rest from offline.[25] The company began its operation in 2015 as an on-demand beauty service through which customers could reserve a home spa or beauty and hair care service. However, in 2017, the company changed its business model by introducing its cosmetic products in the market.[2]
Advertising
In December 2018, the company ran an advertising campaign #TestedOnSid, in which actor Siddharth Malhotra was seen endorsing MyGlamm's product. Various news outlets reported it as the first male actor to endorse a female cosmetic brand.[26][27] In March 2020, a video ad was released featuring actress Sonakshi Sinha.[28] In June 2021, actress Shraddha Kapoor was appointed as the company's brand ambassador,[29] who also invested in the company with an undisclosed amount.[30] In September 2021, it launched its second TVC introducing the MyGlamm Superfoods Kajal.[31] In October 2021, its third TVC was released featuring Sonam Kapoor.[32]
Sponsorship
The company has sponsored the Filmfare OTT Awards for the year 2021.[33] It was a presenting sponsor for the 7th season of the TV reality talk show Koffee with Karan.[34]
See also
References
- ^ Thaker, Naini (July 14, 2022). "How The Good Glamm Group is building a content-to-commerce behemoth". Forbes India.
- ^ a b Shah, Sneha; Peermohamed, Alnoor (March 18, 2021). "Amazon backs MyGlamm in first consumer brand bet in India". The Economic Times.
- ^ Shanthi, S (January 14, 2022). "The Genesis and Vision Of Good Glamm Group". Entrepreneur.
- ^ a b Chopra, Arushi (July 13, 2016). "MyGlamm to expand to 10 new cities, launch own product line". Livemint.
- ^ Abrar, Peerzada (November 10, 2021). "Good Glamm Group India's first unicorn in DTC beauty and personal care biz". Business Standard.
- ^ Nisar, Naqshib (December 4, 2018). "Designer Manish Malhotra to Launch his First-ever Makeup Line 'Haute Couture'". News 18.
- ^ Gupta, Punja (December 22, 2022). "Manish Malhotra launches his skincare line". The Hans India.
- ^ Shanthi, S (September 22, 2021). "6 Leading D2C Brands Share Their Offline Plans". Entrepreneur.
- ^ "MyGlamm launches India's largest beauty experiential store in Mumbai". India Retailing. November 27, 2020.
- ^ Dalal, Avanti (March 10, 2021). "The new MyGlamm store takes the traditional beauty counter to a whole new level". Vogue.
- ^ Lamba, Charu (September 28, 2021). "Why MyGlamm is Betting Big on Content-to-Commerce Model". Indian Retailer.
- ^ Tandon, Suneera (August 7, 2020). "Beauty brand MyGlamm acquires POPxo". Livemint.
- ^ Dey, Asmita (October 28, 2021). "ScoopWhoop, The Moms Co. in bag... inside Good Glamm's acquisition binge". Fortune India.
- ^ Mishra, Shruti (August 17, 2021). "MyGlamm acquires BabyChakra to build India's largest parenting platform". CNBC TV18.
- ^ "Beauty brand MyGlamm acquires The Moms Co for Rs 500 crore in big consolidation move". The Economic Times. October 6, 2021.
- ^ "Good Glamm Group acquires ScoopWhoop with an eye on the fast-growing male segment". Business Today. October 20, 2021.
- ^ Bhalla, Kriti (October 21, 2021). "With ScoopWhoop and POPxo in its kitty, here's what MyGlamm intends to do". Business Insider.
- ^ Bhalla, Tarush (December 13, 2021). "Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini". Livemint.
- ^ Shah, Sneha (January 23, 2022). "Good Glamm Group buys majority stake in Organic Harvest in all-cash deal". The Economic Times.
- ^ Paul, Bina (April 7, 2016). "Beauty services startup MyGlamm raises $6M from LOccitane, others". TechCircle.
- ^ Chatterjee, Purvita (August 30, 2018). "On-demand beauty services start-up MyGlamm to raise $15 m". The Hindu Business Line.
- ^ Didmishe, Shashank (January 16, 2020). "L'Occitane-backed beauty etailer MyGlamm adds $4.35 mn to funding cart". TechCircle.
- ^ a b Kapur, Narinder (March 18, 2021). "Amazon, others lead Series C round in beauty brand MyGlamm". TechCircle.
- ^ Singh, Manish (November 9, 2021). "Indian D2C beauty brand MyGlamm becomes unicorn with $150 million funding". TechCrunch.
- ^ "MyGlamm to raise Rs 110 cr from new, existing investors; to wrap up fund-raising by Jan". The Economic Times. December 4, 2020.
- ^ "Sidharth Malhotra becomes the first actor ever to endorse a female make-up brand". DNA India. December 11, 2018.
- ^ "Sidharth Malhotra is the face of a new cruelty-free make-up collection". Elle. 2019.
- ^ Sen, P. (August 8, 2019). "Sonakshi Sinha looks stunning as the face for MyGlamm's new HD make-up range". Indulgexpress.com. The New Indian Express.
- ^ Mishra, Shruti (June 17, 2021). "MyGlamm names actor Shraddha Kapoor brand ambassador and investing partner". CNBC TV18.
- ^ "Shraddha Kapoor invests in beauty brand MyGlamm". Livemint. June 17, 2021.
- ^ "Shraddha Kapoor introduces MyGlamm's 'Superfoods Kajal'". Exchange4media. Sep 19, 2021.
- ^ Bhatia, Yash (October 7, 2021). "MyGlamm launches 100 lipstick shades to make customers feel 100/100". Indiaretailing.com.
- ^ "TCL Partners with MyGlamm Filmfare OTT Awards 2021 as an Associate Sponsor". The Hans India. November 24, 2021.
- ^ "MyGlamm comes on board as sponsor for Season 7 of Koffee with Karan". Adgully. July 8, 2022.