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The '''Ouya''' ({{IPA-en|ˈuːˌjə|pron}} {{respell|OOO|yah}}; <small>stylized</small> "OUYA")<ref>{{cite web|url=http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console |at=1′31″ |format=Embedded FLV |title=OUYA: A New Kind of Video Game Console |publisher=Ouya via Kickstarter |date= |accessdate=2012-07-30}}</ref> is an upcoming [[video game console]] running its own version of the [[Android (operating system)|Android]] [[operating system]]. Julie Uhrman, a game industry veteran,<ref name="momentummediamarketing1">{{cite web|url=http://www.momentummediamarketing.com/how-ouya-created-a-trending-brand-in-less-than-a-day/|title=How OUYA Created a Trending Brand in Less than a Day |publisher=Momentum Media Marketing |date=2012-07-25 |accessdate=2012-07-29}}</ref> founded the project in 2012.<ref name="kickstarter">{{cite web|author=Launched: Jul. 10, 2012 |url=http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console |title=OUYA: A New Kind of Video Game Console by OUYA — Kickstarter |publisher=Kickstarter.com |date=2012-07-10 |accessdate=2012-07-29}}</ref> She brought in designer [[Yves Béhar]] to collaborate on the design of the project, and Muffi Ghadiali as product manager to put together the engineering team.<ref>{{cite web|url=http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console/posts/269612 |title=OUYA: A New Kind of Video Game Console by OUYA » Welcome Muffi! — Kickstarter |publisher=Kickstarter.com |date=2012-07-18 |accessdate=2012-07-29}}</ref> Development was funded via [[Kickstarter]], raising [[USD|$]]8 million and becoming the website's second-highest-earning project in its history. The console is slated for release in June 2013.
The '''Ouya''' ({{IPA-en|ˈuːˌjə|pron}} {{respell|OOO|yah}}; <small>stylized</small> "OUYA")<ref>{{cite web|url=http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console |at=1′31″ |format=Embedded FLV |title=OUYA: A New Kind of Video Game Console |publisher=Ouya via Kickstarter |date= |accessdate=2012-07-30}}</ref> is an upcoming [[video game scam]] running its own version of the [[Android (operating system)|Android]] [[operating system]]. Julie Uhrman, a game industry veteran,<ref name="momentummediamarketing1">{{cite web|url=http://www.momentummediamarketing.com/how-ouya-created-a-trending-brand-in-less-than-a-day/|title=How OUYA Created a Trending Brand in Less than a Day |publisher=Momentum Media Marketing |date=2012-07-25 |accessdate=2012-07-29}}</ref> founded the project in 2012.<ref name="kickstarter">{{cite web|author=Launched: Jul. 10, 2012 |url=http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console |title=OUYA: A New Kind of Video Game Console by OUYA — Kickstarter |publisher=Kickstarter.com |date=2012-07-10 |accessdate=2012-07-29}}</ref> She brought in designer [[Yves Béhar]] to collaborate on the design of the project, and Muffi Ghadiali as product manager to put together the engineering team.<ref>{{cite web|url=http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console/posts/269612 |title=OUYA: A New Kind of Video Game Console by OUYA » Welcome Muffi! — Kickstarter |publisher=Kickstarter.com |date=2012-07-18 |accessdate=2012-07-29}}</ref> Development was funded via [[Kickstarter]], raising [[USD|$]]8 million and becoming the website's second-highest-earning project in its history. The console is slated for release in June 2013.


The Ouya will feature an exclusive Ouya store for applications and games designed specifically for the Ouya [[Computing platform|platform]]. Out of the box, Ouya will include the [[TwitchTV]] application and access to the [[OnLive]] video game streaming service.<ref name="kickstarter" /> Initially it is expected to run on a modified version of Android 4.1 ''Jelly Bean'', and be open to [[Rooting (Android OS)|rooting]] without voiding the warranty (developer models ordered during the Kickstarter campaign for $699 or $1,337 will come pre-rooted).<ref name="kickstarter" /> The console's hardware design will allow it to be easily opened up, requiring only a standard screwdriver to allow easy [[modding]] and possible hardware addons.<ref name="pcworld">{{cite web|last=Wawro|first=Alex|title=Why Ouya Is Making A Killing On Kickstarter|url=http://www.pcworld.com/article/259121/why_ouya_is_making_a_killing_on_kickstarter.html|accessdate=12 July 2012}}</ref>
The Ouya will feature an exclusive Ouya store for applications and games designed specifically for the Ouya [[Computing platform|platform]]. Out of the box, Ouya will include the [[TwitchTV]] application and access to the [[OnLive]] video game streaming service.<ref name="kickstarter" /> Initially it is expected to run on a modified version of Android 4.1 ''Jelly Bean'', and be open to [[Rooting (Android OS)|rooting]] without voiding the warranty (developer models ordered during the Kickstarter campaign for $699 or $1,337 will come pre-rooted).<ref name="kickstarter" /> The console's hardware design will allow it to be easily opened up, requiring only a standard screwdriver to allow easy [[modding]] and possible hardware addons.<ref name="pcworld">{{cite web|last=Wawro|first=Alex|title=Why Ouya Is Making A Killing On Kickstarter|url=http://www.pcworld.com/article/259121/why_ouya_is_making_a_killing_on_kickstarter.html|accessdate=12 July 2012}}</ref>

Revision as of 14:28, 28 February 2013

Ouya
File:Ouya Console.png
DeveloperOUYA Inc.
TypeVideo game console
Release dateDecember 28, 2012 (Devs)
March 2013 (Kickstarter)
April 2013 (Pre-Order)
June 2013 (Retail)
Introductory price$99 USD
Operating systemAndroid 4.1 Jelly Bean
System on a chipNvidia Tegra 3 (T33) SoC[1][2]
CPU1.7 GHz Quad-Core ARM Cortex-A9
Memory1 GB RAM
Storage8 GB internal flash memory
DisplayHDMI
1080p, 720p
GraphicsNvidia ULP GeForce
InputUSB 2.0 (one)
Micro USB (for connection to PC) [3]
Controller inputWireless controller
Connectivity
Dimensions75 mm (2.95 inch) cube[3]
Websitewww.ouya.tv

The Ouya (pronounced /ˈuːˌjə/ OOO-yah; stylized "OUYA")[4] is an upcoming video game scam running its own version of the Android operating system. Julie Uhrman, a game industry veteran,[5] founded the project in 2012.[6] She brought in designer Yves Béhar to collaborate on the design of the project, and Muffi Ghadiali as product manager to put together the engineering team.[7] Development was funded via Kickstarter, raising $8 million and becoming the website's second-highest-earning project in its history. The console is slated for release in June 2013.

The Ouya will feature an exclusive Ouya store for applications and games designed specifically for the Ouya platform. Out of the box, Ouya will include the TwitchTV application and access to the OnLive video game streaming service.[6] Initially it is expected to run on a modified version of Android 4.1 Jelly Bean, and be open to rooting without voiding the warranty (developer models ordered during the Kickstarter campaign for $699 or $1,337 will come pre-rooted).[6] The console's hardware design will allow it to be easily opened up, requiring only a standard screwdriver to allow easy modding and possible hardware addons.[8]

All systems can be used as development kits, allowing any Ouya owner and gamer to also be a developer, without the need for licensing fees. All games will be required to have some kind of free-to-play aspect,[6] whether that be completely free, has a free trial, or has purchasable upgrades, levels, or other in-game items.

History

Ouya was announced on July 3, 2012 as a new home video game console, led by the CEO of Boxer8, Julie Uhrman. On July 10, Ouya started a Kickstarter campaign to gauge how many people were interested in the project.[6] Boxer8 confirmed having a working prototype[9] with in-progress software and user interface. Boxer8 is expected to provide their own Ouya store for apps and games. The prototype and initially planned console will run on Android 4.1. It features an Nvidia Tegra 3 chip and a price tag of $99 ($95 for 1000 "early birds" to the Kickstarter campaign).

The Kickstarter fundraising goal was raised within 8 hours. Funding continued to increase as more models were made available at various funding levels. According to Kickstarter, in reaching its goal, Ouya holds the record for best first day performance of any project hosted to date. Within the first 24 hours the project attracted one backer every 5.59 seconds. Ouya became the most quickly funded project on Kickstarter to reach one million dollars, and went on to become the eighth project in Kickstarter history to raise more than a million dollars.[10][11] The Ouya Kickstarter page featured an introduction video, which explained various aspects of the console, showcased the process of designing of the 3" touchpad-sporting controller, and gave viewers a glimpse of the motherboard. It also presented the first looks of the console's game store, showing several games from indie developers who had supported and shown interest in Ouya.

On July 19, 2012, Robert Bowling, former Creative Strategist at Infinity Ward, announced in a blog post[12] and through an update on the Ouya Kickstarter page[6] that his newly formed studio Robotoki would be the first developer to commit to creating a game exclusively for the Ouya. The game will be an episodic prequel to Robotoki's Human Element, a post-zombie-apocalyptic game scheduled for release in 2015.

On July 31, 2012, Square Enix announced that Final Fantasy III would be made available as a launch title for Ouya.[13] On August 7, 2012, the developers of XBMC announced a partnership with Ouya to bring XBMC to the Ouya.[14][15] On August 8, 2012, it was announced that Namco Bandai was in discussions to bring their games to the system. The same day, Ouya also announced the Plex Media Center is also coming to the Ouya.[16] On August 9, 2012, the Kickstarter finished with $8,596,475 at 904% of their goal. This made the Ouya Kickstarter the second highest earning in the website's history.

OUYA Developer Console

On October 31, 2012, Boxer8 announced that the first development run of Ouya PCBs, plastic prototype cases, and that they are currently in the Engineering Verification Testing phase of production.[17] Devkits for the Ouya as well as the software development kit were planned for release before the end of 2012;[18] on December 28, the console developers posted an unboxing video of one of the dev kits that were being shipped that day.[19]

There are currently 481 confirmed Ouya games to come with the Ouya, of which 80 games confirmed by Ouya, or the developer.[20]

Reception

Pre-release

On July 12, 2012 PC Magazine ran an online article stating that the Ouya looked like a scam, based on knowledge of similar projects that turned out to be scams. "I know this because I have seen this happen many times. The most famous "groundbreaking" hardware startup is Fusion Garage, aka the makers of the Crunchpad and the JooJoo, which designed and conceptualized a gorgeous new tablet before realizing that it was impossible to manufacture at the price it promised. Every time you hear Ouya's $99 price, think of how the $199 CrunchPad became the $500 JooJoo."[21] However, Unreality Magazine defended the Ouya, stating "A scam implies some sort of intentionally illegal deceit. Sure they may be coy about some of the details, but what company isn’t? That doesn’t make it a scam. A scam is deliberately fraudulent; this is a scam. If I get an Ouya and there’s nothing but super glue and lint on the inside then I’ll write a post about how it’s a scam. Until then a company attempting to raise money in any way they can does not automatically constitute a scam."[22]

See also

References

  1. ^ Bierton, David (2012-08-11). "Tech Analysis: How Powerful is Tegra 3? • Articles •". Eurogamer.net. Retrieved 2013-01-20.
  2. ^ Kelly, Christina. "EXCLUSIVE OUYA Interview with YOUR Questions!". Retrieved 12 December 2012.
  3. ^ a b Previous update. "OUYA: A New Kind of Video Game Console by OUYA » It's Open Season! — Kickstarter". Kickstarter.com. Retrieved 2013-01-20.
  4. ^ "OUYA: A New Kind of Video Game Console" (Embedded FLV). Ouya via Kickstarter. 1′31″. Retrieved 2012-07-30.
  5. ^ "How OUYA Created a Trending Brand in Less than a Day". Momentum Media Marketing. 2012-07-25. Retrieved 2012-07-29.
  6. ^ a b c d e f Launched: Jul. 10, 2012 (2012-07-10). "OUYA: A New Kind of Video Game Console by OUYA — Kickstarter". Kickstarter.com. Retrieved 2012-07-29.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. ^ "OUYA: A New Kind of Video Game Console by OUYA » Welcome Muffi! — Kickstarter". Kickstarter.com. 2012-07-18. Retrieved 2012-07-29.
  8. ^ Wawro, Alex. "Why Ouya Is Making A Killing On Kickstarter". Retrieved 12 July 2012.
  9. ^ "The Mastermind Behind the Ouya Console Is Answering Your Best Questions Right Here". Kotaku.com. 2012-07-19. Retrieved 2012-07-29.
  10. ^ Strickler, Yancey. "Ouya's Big Day". Retrieved 11 July 2012.
  11. ^ "Ouya game console kicks off strong". Retrieved 11 July 2012.
  12. ^ Bowling, Robert. "19 Jul 2012". Robotoki: The Official Blog. Retrieved 20 July 2012.
  13. ^ "Square Enix, for the game platform "OUYA" new offer "Final Fantasy III"". Square Enix. 31 July 2012. Retrieved 31 July 2012.
  14. ^ Julie Uhrman. "OUYA: A New Kind of Video Game Console". Retrieved 11 August 2012.
  15. ^ XBMC and Ouya? Oh yeah! August 7th, 2012 natethomas (2012-08-07). "and Ouya? Oh yeah!". XBMC. Retrieved 2012-11-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
  16. ^ "OUYA: A New Kind of Video Game Console by OUYA » 15 hours to go... — Kickstarter". Kickstarter.com. Retrieved 2012-11-19.
  17. ^ Fingas, Jon (2012-10-31). "OUYA upgrades to Jelly Bean, gives early hardware details to game developers". Engadget. Retrieved 2012-12-28.
  18. ^ Cifladi, Frank (30 November 2012). "Ouya hits its first milestone: Devkits shipping on time in December". Gamasutra. Retrieved 30 November 2012.
  19. ^ Buckley, Sean (2012-12-28). "Ouya developer console gets an official unboxing, flaunts transparent case (video)". Engadget. Retrieved 2012-12-28.
  20. ^ "List of Games Coming to the OUYA". Ouyaforum.com. Retrieved 2013-01-20.
  21. ^ Why Kickstarter's Ouya Looks Like a Scam
  22. ^ Ouya: Innovative Idea or Sleazy Scam?

External links

Wikimedia Commons has media related to Ouya.
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