|Slogan||Europe's Largest Gay News Service|
|Type of site||Online newspaper|
|Created by||Benjamin Cohen (journalist)|
|Launched||July 21, 2005|
|Alexa rank||46,201 (April 2012[update])|
The site is decorated in a pink theme and features anything newsworthy of interest to LGBT readers, including updates on previous stories, law changes in other countries that will affect LGBT, interviews with politicians and Prime Ministers of the UK, campaigns in the community interest, such as the Coalition for Equal Marriage. The news is split by sections but shows everything recent from the home page as default. This way people can see recent news just for the sections they have most interest in, like entertainment, religion, politics, finance, health, etc.
The paper version, The Pink News was officially launched at the Law Society on 28 June 2006 by Francis Maude, Chairman of the Conservative Party, Meg Munn, Minister for Equality, Simon Hughes, President of the Liberal Democrats and Meg Hillier, MP for Hackney South and Shoreditch. It was suspended without explanation in early 2007 but the website continues to exist and is updated with news daily. Pinknews.co.uk was ranked the 7th most visited website in the UK in the "Lifestyle - Gay and Lesbian" category by Experian Hitwise in 2012, up from 9th in 2011.
The editorial stance of Pink News is not to campaign, though they do interview politicians and have a pro-LGBT stance. Their site states that they will not endorse political parties in elections, but will endorse politicians regardless of party "based on their stance on gay rights issues." To date Pink News has published articles by 3 British Prime Ministers: Tony Blair, Gordon Brown and David Cameron.
News International legal threat
In 2006, Pink News was threatened with legal action by the parent company, News International of The Sun and News of the World British newspapers. Both newspapers published articles and a pixelated image between the 12 and 19 February 2006 of what they claimed were a Premiership footballer and a famous DJ engaging in a sex act with a mobile phone at a "gay orgy" with one using the headline "Gay as You Go". A week later Pink News published what was claimed to be the unpixelated image from the Choice FM website superimposed on one from the printed articles in the newspapers, allegedly revealing the footballer as Ashley Cole and the DJ as Choice FM's Ian Thompson (DJ Masterstepz). Cole began legal action against both newspapers for libel, harassment and "false privacy" but not against Pink News, who had never made claims that either were gay. Pink News claimed they were trying to expose the tactics of the NotW rather than "out" anyone but this backfired as both newspapers threatened to sue under the Civil Liability Act. Cole's solicitors set up an online survey to investigate the impact, questioning respondents as to where they heard the story and if they discussed it in any forums. RWD Magazine allegedly had their forums shut down because of this.
Months later the NotW and The Sun agreed to pay damages of £100,000, which would have closed Pink News, had they been indicted, and an apology was printed in the NotW stating: "Although the photograph was pixelated some readers have understood Mr Cole to be one of the footballers and Masterstepz to be the DJ concerned. We are happy to make clear that Mr Cole and Masterstepz were not involved in any such activities. We apologise to them for any distress caused and we will be paying them each a sum in the way of damages." News international confirmed afterwards they would not be seeking damages from Pink News. 
Backlash against Stonewall
Pink News reported heavily on the refusal of Stonewall, an LGBT rights group, and Ben Summerskill, the Chief Executive, to actively campaign for marriage equality in September 2010. Summerskill argued "it would cost a staggering £5 billion to implement", which was rounded on by many and criticised as he had included heterosexual couples requesting civil partnerships for tax relief. He later changed his argument at a conference to "There are lots of lesbians who actually don't want marriage". This was attended by Lynne Featherstone, the minister for equality; Evan Harris, president of Liberal Democrat LGBT group DELGA; and Steve Gilbert, the Lib Dem MP, all of which said they support same-sex marriage and a poll commissioned by Pink News and answered by more than 800 of their readership found 98% in support of marriage equality, with many comments calling for Summerskill's resignation. Stonewall was also criticized by a former founder, Michael Cashman, MEP, for the refusal. Pink News was later accused of an "unethical campaign” against Stonewall after asking every LGBT organization and political group to outline their stance on the issue, with only Stonewall refusing to comment. Stonewall in October 2010 backed down and agreed to back same-sex marriage in the face of the backlash, stating "Stonewall is pleased to be widening its campaigning objectives to include extending the legal form of marriage to gay people".
Advertising and support
- Pink News is an official supporter of the Coalition for Equal Marriage (C4EM), a counter-organization to the Coalition for Marriage, which is petitioning to have equal marriage rights between LGBT couples and heterosexual couples, while the Coalition for Marriage is campaigning against it.
- Named January 25 as Peter Tatchell Day to celebrate the British political campaigner's 60th birthday, 45 years of human rights campaigning and 10 years since the launch of the Peter Tatchell Foundation. Pink News also published a prose poem written by Stephen Fry in honour of his birthday on January 24 and frequently shows advertisements for the Peter Tatchell Foundation.
- On April 25, 2012 Pink News began using a video for the Coalition for Equal Marriage in their advertising space, wrote articles in support of it and gave it their official backing, encouraging readers to respond to the government consultation to show their opinions.
- Pink News regularly reports on the progress of the Out4Marriage campaign, which was started in May 2012 and launched by Mike Buonaiuto and Pink News founder, Benjamin Cohen. The campaign uses YouTube videos of people supporting equal marriage, including celebrities and Members of Parliament, finishing with the line "And that’s why I’m out for marriage. Are you?". The Out4Marriage YouTube campaign reached 14 million views in just 3 weeks from launch.
- "statsie ranking". Retrieved 5 April 2012.
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- Geen, Jessica (3 March 2010). "I'm sorry, I'm not lesbian". The Guardian. Retrieved 21 December 2011.
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- "Experian Hitwise UK web rating". Retrieved 4 April 2012.
- "Gay humanists condemn Vatican’s stance on universal decriminalisation". Pink News. 4 December 2008. Retrieved 21 December 2011.
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- Blair, Tony (5 December 2005). "We are living in a new age of equality". Pink News.
- Cameron, David (23 June 2011). "Why It's vital to kick homophobia out of sport". Pink News.
- Park, James. "How the News of the World threatened PinkNews after Ashley Cole expose". PinkNews.co.uk. Retrieved 2012-05-22.
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- Reeves, Andrew (28 September 2010). ""What does Stonewall want if it isn’t gay marriage?"". LibDemVoice.org. Retrieved 11 January 2013.
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- "Peter Tatchell Day declared". Rainbow Forum LGBT Group. Retrieved 4 April 2012.
- "Peter Tatchell Day poem". Pink News. Retrieved 4 April 2012.
- Gray, Stephen. "Video: Coalition for Equal Marriage releases beautiful viral campaign film". PinkNews.co.uk. Retrieved 2012-05-22.
- "Comment: I hope my Equal Marriage film wakes us all up to support changing the law". PinkNews.co.uk. Retrieved 2012-05-22.
- Walker, Kirsty (25 May 2012). "I'm backing gay marriage campaign: Theresa May records video in support of law change". Daily Mail. Retrieved 2012-05-27.
- Grice, Andrew (24 May 2012). "Home Secretary Theresa May records video declaring full support for gay marriage". The Independent. Retrieved 2012-05-27.
- Guardian, The (24 May 2012). "Theresa May records video in support of gay marriage – video". The Guardian. Retrieved 2012-05-27.