The Plea for Peace Foundation was founded in 1999 by musician and founder of Asian Man Records, Mike Park. The Plea for Peace Foundations is a 501C3 Non-Profit Organisation based in San Jose, California, in the United States. The organisation's stated goal is to "promote the ideas of peace through the power of music". Initially the foundation was only active in national and global music tours, but in 2007 it intends to open a youth center for children where they will be encouraged to "perform music, create art, dance and talk to others of similar interests".
In 2004, Plea for Peace organized a musical tour of the same name. The tour was a stand against President George W. Bush and the wars in Iraq and Afghanistan.