PledgeMusic

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PledgeMusic
PledgeMusic Logo 2014.jpg
PledgeMusic Screenshot.png
An example PledgeMusic campaign.
Web address http://www.pledgemusic.com/
Slogan Music As It Happens

PledgeMusic is an online Direct-to-Fan music platform, launched in August 2009, that facilitates musicians reaching out to their fanbase (termed Pledgers) to pre-sell, market, and distribute music projects including recordings, music videos, and concerts. Broadly speaking it bears some similarities to such platforms as Kickstarter, Indiegogo, RocketHub and Sellaband.

Features[edit]

PledgeMusic considers itself a direct-to-fan platform as opposed to a crowdfunding website. Features of PledgeMusic that distinguish it from other crowdfunding systems include that it:[1]

  • is solely focused on raising funds for musicians
  • does not retain any ownership or rights to any music created through the platform
  • encourages artists to include contributions to charity as part of their fundraising project
  • absorbs all transaction processing costs involved in pledging on a project
  • encourages artists to offer a wide range of incentives and exclusive content to pledgers
  • does not process any funding transactions until the funding target is reached
  • is international, accepting artists, projects and pledgers from all over the world
  • allows pledger refunds

PledgeMusic allows two distinct types of campaigns: direct-to-fan and preorder. In direct-to-fan campaigns, fans are not charged until the project target is reached, at which point money is collected in an "artist account" that holds the money for disbursement to the intended recipients. If a target is not reached, fans are not charged. In preorder campaigns, fans are charged immediately, and the artist is paid directly upon project completion, much like traditional online retail.[2]

Results[edit]

Success Rate[edit]

PledgeMusic is reported to have a 90% campaign success rate (higher than Kickstarter or Indiegogo), with most artists raising an average 140% of their goal.[3]

Notable Artists Who Have Launched Campaigns on PledgeMusic[edit]

Campaign End Date Artist Project Type Project Title Label References
Ongoing
Live Album
[4]
Ongoing
Album
Absolute Marketing and Distribution
[5]
Ongoing
Album
[6]
Ongoing
Album
[7]
Ongoing
Album
[8]
Ongoing
Album
[9]
Ongoing
Debut EP
RED Associated Labels
[10]
Ongoing
Album
[11]
Ongoing
Album
[12]
Ongoing
Album
[13]
Ongoing
Album
[14]
Ongoing
Album
"Whiskey & Wine (vol. 1 & 2)"
Independent
[15]
Ongoing
Album
Infamous Records
[16]
Ongoing
Album
Independent
[17]
Ongoing
Album
BMG Rights Management
[18]
Ongoing
Album
Baretrack Records / EMI
[19]
Ongoing
Album
[20]
Ongoing
EP
Independent
[21]
June 2014
Tour
Endless Summer Tour
Independent
[22]
June 2014
Album
7Bros Records
[23]
June 2014
Album
[24]
June 2014
Album
Independent
[25]
June 2014
Album
[26]
May 2014
Album
"Feathers & Bones"
Independent
[27]
May 2014
Album
Lindseystomp
[28]
May 2014
Album
[29]
May 2014
Album
[30]
May 2014
Album
Independent
[31]
April 2014
Album
[32]
April 2014
Album
"All You Can Eat"
[33]
April 2014
Album
All In Time Records
[34]
April 2014
Album
Membran
[35]
April 2014
Album
[36]
March 2014
Album
[37]
March 2014
Album
"Indoor War"
[38]
March 2014
Album
[39]
March 2014
Album
[40]
March 2014
Album
Rigid Digits
[41]
February 2014
Album
[42]
February 2014
Album
[43]
January 2014
EP
"The Unified Scene"
[44]
January 2014
Album
[45]
January 2014
Album
[46]
November 2013
Album
"Circles, Super Bon Bon, and
The Very Best Of Soul Coughing"
Independent
[47]
November 2013
Album
[48]
November 2013
Live Album
Nothing Too Fancy Music
[49]
October 2013
Album
"Nothing Left to Fear
(Original Motion Picture Soundtrack)"
[50]
September 2013
Album
[51]
September 2013
Album
Columbia (UK/EUR)
Fat Possum (US)
[52]
August 2013
Album
[53]
June 2013
Album
"Amazing Grace"
Independent
[54]
May 2013
Live DVD/Album
"Wake the States"
[55]
April 2013
Album
[56]
March 2013
Album
61seconds Records
[57]
March 2013
Album
[58]
December 2012
Album
Independent
[59]
November 2012
Album
San City High Records
[60]
October 2012
DVD
[61]
August 2012
EP
"Rarities"
Independent
[62]
July 2012
Album
"Hey! Hello!"
[63]
July 2012
Album
"Mutations/Mutations 2"
[64]
April 2012
DVD
Absolute
[65]
March 2012
Album
High Country Recordings
[66]
October 2011
Other
[67]
September 2011
Deluxe Album
Independent
[68]
September 2011
Album
Independent
[69]
September 2011
Album
Cooking Vinyl (UK/EUR)
Downtown (US)
[70]
July 2010
Album
"555% (aka 100%)"
[71]
May 2010
Album
ATO Records
[72]

In the Charts[edit]

Various PledgeMusic albums have achieved significant chart success, including:

  • Ginger Wildheart - 100% - #27 in the UK
  • Charlie Simpson - When We Were Lions - #6 in the UK
  • Ben Folds Five - The Sound Of The Life Of The Mind - #10 on the Billboard Top 200
  • The Subways - Money and Celebrity - #16 in Germany, #43 in the UK
  • Bring Me The Horizon - Sempiternal - #3 in the UK, #1 in Australia
  • Lindsey Stirling - Shatter Me - #2 on the Billboard Top 200, #1 in both Classical and EDM
  • Sevendust - Time Travelers and Bonfires - #19 in the US
  • Kate Miller-Heidke - O Vertigo! - #3 in Australia
  • 311 - STEREOLITHIC - #6 on the Billboard Top 200
  • Mindi Abair - #1 on the Billboard Jazz chart
  • Casey Crescenzo - #2 on the Billboard Classical chart

More than 30 PledgeMusic artists have been subsequently signed to major or independent label recording contracts.[73]

Charity[edit]

PledgeMusic artists have the option of donating a percentage of their total or post-goal revenue to a charity of their choice. Currently, 67% of projects are linked with a charity.[3] Artists without a cause in mind are able to meet with the company's charity outreach specialist to pair them up with charities.

Affiliated companies and partnerships[edit]

PledgeMusic Recordings[74] and PledgeMusic Publishing[75] are both affiliated companies providing the traditional services of a record label and a publishing company to select Artists.

PledgeMusic and the following companies have entered into commercial partnerships to provide more integrated services to Artists:

PledgeMusic has partnered with the Hotel Cafe for SXSW 2011[85] and 2012.[86]

PledgeMusic has hosted showcases with CMJ.[87]

Awards, nominations, and notable commentary[edit]

PledgeMusic was nominated for the 2010 BT Digital Music Awards in the category "Best Innovation or Gadget".[88]

While discussing the Digital Economy Bill Lord Errol, in the UK House of Lords, has described PledgeMusic as a "rather clever idea" in the context of new ways of releasing music.[89]

PledgeMusic was nominated for the 2011 Music Week Awards in the category "Consumer-Facing Digital Music Service of the Year".[90]

PledgeMusic was nominated for the 2011 BT Digital Music Awards in the category "Best Innovation or Gadget".[91]

Ginger Wildheart was awarded the 2012 Classic Rock Awards 'Event Of The Year' award for his PledgeMusic campaign.[92]

PledgeMusic was noted as one of Billboard's "Five digital startups to watch in 2013".[93]

PledgeMusic won the Grammy Music Technology Lab in 2013.[94]

PledgeMusic was nominated for SoundCtrl's 2013 Best in Artist Support award.[95]

PledgeMusic was nominated for the American Association of Independent Music 2013 Annual Libera Awards (The “LIBBYs”) 21st Century Award – celebrating the service provider or platform that was most beneficial to Independent labels and artists.[96]

Co-founders Benji Rogers and Malcolm Dunbar were named to The Hospital Club 100 list in 2013 in the category of Music.[97]

Benji Rogers, founder and president of PledgeMusic, won A&R Worldwide's International Music Industry Awards' Distinguished Digital Executive of the Year, 2014

"Super Fans"[edit]

In 2014, PledgeMusic and Lynda.com teamed up to produce a documentary about super fans and their role in the future of the music industry. The documentary features footage and interviews from SXSW and interviews with artists such as Nicole Atkins and San Fermin.

See also[edit]

References[edit]

  1. ^ "FAQ". PledgeMusic. Retrieved 2013-05-29. 
  2. ^ "PledgeMusic FAQ". 
  3. ^ a b "PledgeMusic Looks To Change The Future Of The Album Release | Digital Music NewsDigital Music News". Digitalmusicnews.com. 2014-01-30. Retrieved 2014-06-01. 
  4. ^ "Guster: PRE-ORDER THE NEW ALBUM GUSTER ALBUM". 
  5. ^ "Dexys: Nowhere Is Home on PledgeMusic". 
  6. ^ "Weezer: Everything Will Be Alright in the End". 
  7. ^ "Interpol: El Pintor". 
  8. ^ "Weezer: Everything Will Be Alright in the End". 
  9. ^ "Black Veil Brides: New Album Pre-Order on PledgeMusic". 
  10. ^ "Unlocking The Truth: New EP on PledgeMusic". 
  11. ^ "Erasure: The Violet Flame". 
  12. ^ "Rx Bandits: The New Album! on PledgeMusic". 
  13. ^ "The Enemy: New Album on PledgeMusic". 
  14. ^ "Echo and the Bunnymen: Meteorites on PledgeMusic". 
  15. ^ "Antigone Rising: Whiskey and Wine on PledgeMusic". 
  16. ^ "Mobb Deep: The Infamous on PledgeMusic". 
  17. ^ "Rufus Wainwright: Prima Donna on PledgeMusic". 
  18. ^ "Matt Pond: State of Gold Pre-Order". 
  19. ^ "Terri Clark: New Studio Album". 
  20. ^ "The Birthday Massacre: We're Making a New Album!". 
  21. ^ "Chali 2na: Against The Current on PledgeMusic". 
  22. ^ "SPONGE: Summer Tour 2014". 
  23. ^ "Sevendust: New Acoustic Album on PledgeMusic". 
  24. ^ "Peter Murphy: Mr. Moonlight Tour: 35 Years of Bauhaus on PledgeMusic". 
  25. ^ "K.Flay: NEW ALBUM". 
  26. ^ "Klaxons: Love Frequency". 
  27. ^ "The Clarks: New album "Feathers & Bones"". 
  28. ^ "Lindsey Stirling: My New Album". 
  29. ^ "Buzzcocks: My Way on PledgeMusic". 
  30. ^ "Casualties of Cool: Casualties of Cool on PledgeMusic". 
  31. ^ "Peter Andre: New Album". 
  32. ^ "Blake Lewis: New Album". 
  33. ^ "Steel Panther: The New Album - All You Can Eat!! on PledgeMusic". 
  34. ^ "The Babys: Brand New Album Coming April 2014". 
  35. ^ "Joan Osborne on PledgeMusic". 
  36. ^ "Dan Wilson: Love Without Fear on PledgeMusic". 
  37. ^ "311: Pre-order 'STEREOLITHIC' on PledgeMusic". 
  38. ^ "Natives: Indoor War on PledgeMusic". 
  39. ^ "Kate Miller-Heidke: New Album on PledgeMusic". 
  40. ^ "Tokyo Police Club: Forcefield on PledgeMusic". 
  41. ^ "Stiff Little Fingers on PledgeMusic". 
  42. ^ "The Presidents of the USA: New Studio Album". 
  43. ^ "Reverend and the Makers: New Album on PledgeMusic". 
  44. ^ "The Hold Steady: The Unified Scene". 
  45. ^ "The Rifles: New Album on PledgeMusic". 
  46. ^ "Hard-Fi: Best of 2004 - 2014 on PledgeMusic". 
  47. ^ "Mike Doughty: Soul Coughing Songs: Reimagined". 
  48. ^ "Apocalyptica: Wagner Reloaded on PledgeMusic". 
  49. ^ "Umphrey's Mcgee: Hall of Fame: Class of 2012". 
  50. ^ "Slash: Nothing Left to Fear Soundtrack". 
  51. ^ "Katatonia: New Album on PledgeMusic". 
  52. ^ "Lissie: New Album". 
  53. ^ "Juliana Hatfield: brand new album 2013". 
  54. ^ http://www.pledgemusic.com/projects/.  Missing or empty |title= (help)
  55. ^ "Donots: USA Tour DVD & Live Album". 
  56. ^ "Bring Me the Horizon: New Album". 
  57. ^ "IAMX: NEW ALBUM". 
  58. ^ "Kate Nash: Girl Talk". 
  59. ^ "Ian McCulloch: New Solo Album on PledgeMusic". 
  60. ^ "Kissy Sell Out: San City High ALL STARS Album on PledgeMusic". 
  61. ^ "LCD Soundsystem: Shut Up And Play The Hits on PledgeMusic". 
  62. ^ "Kill It Kid: Rarities/Demos EP on PledgeMusic". 
  63. ^ "Ginger Wildheart: Mutation and Hey! Hello! on PledgeMusic". 
  64. ^ "Ginger Wildheart: Mutation and Hey! Hello! on PledgeMusic". 
  65. ^ "The Libertines: There Are No Innocent Bystanders on PledgeMusic". 
  66. ^ "The Infamous Stringdusters: The Infamous Stringdusters "Silver Sky"". 
  67. ^ "The Lumineers: We've Been Robbed...". 
  68. ^ "Crystal Fighters: 'Star of Love' - Deluxe Edition on PledgeMusic". 
  69. ^ "The Subways: New Album". 
  70. ^ "Art Brut: New Album + live EP on PledgeMusic". 
  71. ^ "Ginger Wildheart: Triple Album on PledgeMusic". 
  72. ^ "Kopecky Family Band: New Record The Disaster!". 
  73. ^ "sevensixtytwo". sevensixtytwo. Retrieved 2013-05-29. 
  74. ^ "Home". Pledge Music Recordings. Retrieved 2013-05-29. 
  75. ^ "PledgeMusic opens publishing arm". Music Week. 2011-03-07. Retrieved 2013-05-29. 
  76. ^ "PledgeMusic Partners With MySpace to Help Independent Artists With New Technology". Marketwire.com. 2010-10-04. Retrieved 2013-05-29. 
  77. ^ "PledgeMusic Direct-to-Fan Funding Engine to Be Integrated Into the Sonicbids Robust Offering of Tools for Artists". Marketwire.com. 2010-10-11. Retrieved 2013-05-29. 
  78. ^ [1][dead link]
  79. ^ "Direct-To-Fan Funding". Lyric Financial. Retrieved 2013-05-29. 
  80. ^ "PledgeMusic Partners With Nimbit To Launch PledgeStore". hypebot. 2011-10-20. Retrieved 2013-05-29. 
  81. ^ a b c d Pledge Announces New Integrated Marketing Partnership. PledgeMusic. Retrieved on 2013-09-21.
  82. ^ News: Inertia announces new strategic partnership with PledgeMusic! - Inertia. Inertia-music.com (2012-11-26). Retrieved on 2013-09-21.
  83. ^ 4-12 Weekend Wrap-Up: INDMUSIC Partnership, Jesse Malin and More!. PledgeMusic (2013-04-12). Retrieved on 2013-09-21.
  84. ^ [2]. PledgeMusic, The Agency Group Announce Partnership]. Billboard. Retrieved on 2014-04-10.
  85. ^ SXSW 2011!. Hotelcafe.com. Retrieved on 2013-09-21.
  86. ^ presents The Hotel Cafe at SXSW 2012. PledgeMusic (2012-02-21). Retrieved on 2013-09-21.
  87. ^ PledgeMusic Announces Lineup for CMJ Day Party and Night Showcase at the Rockwood Music Hall. Marketwire.com (2011-10-06). Retrieved on 2013-09-21.
  88. ^ BT news releases. Btplc.com. Retrieved on 2013-09-21.
  89. ^ [3][dead link]
  90. ^ Williams, Paul. (2011-04-18) Awards nominations announced. Music Week. Retrieved on 2013-09-21.
  91. ^ [4][dead link]
  92. ^ Award-winning Ginger Wildheart Pledge campaign 'testament to commercial viability of D2F'. Music Week. Retrieved on 2013-09-21.
  93. ^ Five Digital Startups to Watch in 2013 | Billboard. Billboard.biz (2012-12-14). Retrieved on 2013-09-21.
  94. ^ Wins Grammy Music Technology Lab. PledgeMusic (2013-02-27). Retrieved on 2013-09-21.
  95. ^ Thanks to SoundCtrl for Nominating Us for a 2013 FlashFWD Award!. PledgeMusic (2013-04-16). Retrieved on 2013-09-21.
  96. ^ American Association of Independent Music — Blog — A2IM LIBBY Awards Final Nominees Announced. A2IM (2013-04-24). Retrieved on 2013-09-21.
  97. ^ "The Hospital Club 100 list 2013 | Culture professionals network | Guardian Professional". Theguardian.com. 2013-11-19. Retrieved 2014-06-01. 

External links[edit]