||This article may contain wording that promotes the subject in a subjective manner without imparting real information. (July 2012)|
||This article includes a list of references, but its sources remain unclear because it has insufficient inline citations. (December 2010)|
|Motto||Supporting the British Potato Industry|
|Legal status||Division of a non-departmental public body|
|Purpose/focus||Potatoes in GB|
|Location||Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL|
|Region served||Great Britain|
|Membership||2,900 potato farmers and 400 potato distributors/purchasers|
|Director||Dr Rob Clayton|
|Main organ||The Board of the Agriculture and Horticulture Development Board(Chairman - John Godfrey CBE)|
|Parent organization||Agriculture and Horticulture Development Board|
|Budget||£6m (from the levy)|
The Potato Council is an organisation that aims to develop and promote Britain's potato industry. Previously an independent non-departmental public body, it has been a division of the Agriculture and Horticulture Development Board since 1 April 2008.
Set up to replace the Potato Marketing Board, the Potato Council was originally known as the Potato Industry Development Council, and then the British Potato Council until April 2008, it was merged with other similar levy-funded organisations to form the Agriculture and Horticulture Development Board in 2008, where it operates as a specialist division focused on the potato industry.
It was set up by the Potato Industry Development Council Order 1997. It levied farmers under powers originally delegated from the Industrial Organisation and Development Act 1947 but now through powers granted to its parent organisation. It was also funded through the Scottish Executive Environment and Rural Affairs Department (SEERAD) and the National Assembly for Wales Agriculture Department (NAWAD).
Due to the credit crunch, potatoes have become a much more favoured grocery item than normal[when?], as family budgets have had to stretch that more[quantify]. The number of registered potato growers in the UK has dropped from around 60,000 in 1960 to 5,000 in 2008. The revenue to potato farmers in the UK each year in total is around £800 million.
The Potato Council works to help improve the competitiveness and sustainability of potato growers. It also promotes the health benefits of potatoes to the general public, showing how potatoes are low in both fat and calories and packed full of vitamins and minerals. The industry invests significant amounts of effort in teaching children about healthy eating and showing how potatoes are grown. Many of the industry's farmers work hard to re-connect children to their food, by spending time working with children in schools and on their farms, showing how they plant, grow and harvest their crops.
Its publication is the Potato Weekly, which mainly lists current prices of potatoes per tonne. It visits agricultural shows and extols the virtues and health benefits of potatoes, with a resident cook on hand.
Its main functions are:
- To promote potatoes to customers at home and abroad
- To encourage and commission research into improving the efficiency of potato production and their sale
- To offer advice for other parts of government or other farming organisations
- to provide statistical information on the UK potato industry
The Potato Council raises all of its money from a compulsory levy paid to AHDB by potato growers and seed merchants and receives no funding from the government. It is based in Stoneleigh Park in Warwickshire. There is a Scottish office in Newbridge in Midlothian and an experimental station (SBEU) in Sutton Bridge in Lincolnshire.
The Chairman of the AHDB's Potato advisory board is Allan Stevenson who has a potato farm at Luffness in East Lothian. The grower levy is £42.62 per hectare and the purchaser levy is £0.1858 per tonne.
Agricultural experimental station 
The agricultural experiment station located in Sutton Bridge is situated between the Sutton Bridge Power Station and the A17 road, and alongside the River Nene. It is on the former RAF Sutton Bridge airfield site that was acquired in 1958 by the Ministry of Agriculture. It is at the forefront (some university departments may do similar work on a smaller scale) of research into potatoes in the UK, and has been for many decades.
The potato council runs a number of marketing campaigns throughout the year, among these are:
- National Chip Week, a campaign to expand coverage and knowledge of chips and chip shops. This is held in the third week of February, 21–27 February 2011 (next campaign).
- Love Potatoes is another, to encourage people to eat more of the potato, due to the healthy and nutritional attributes of the potato.
See also 
- The Potato Industry Development Council Order 1997
- http://www.official-documents.gov.uk/document/hc0708/hc07/0771/0771.pdf British Potato Council report and accounts 2007/2008
- Section 6, The Agriculture and Horticulture Development Board Order 2008
- The National Archives (The National Archives document reference No.: FY): Records of the Potato Marketing Boards, 1933-1997.
- Potato Council website
- Education website
- British Potato Variety Database
- National Chip Week - Official Site
- Aphid Monitoring
- Potato Review Industry Journal
- Agriculture and Horticulture Development Board website
News items 
Video clips 
- Potato Council YouTube channel
- We Love Potatoes YouTube channel
- Interview in July 2007 with Gregg Wallace (presenter on MasterChef)
- Demonstration by Gregg Wallace of Patatas bravas