Radio promotion is the division of a record company which is charged with placing songs on the radio. They maintain relationships with program directors at radio stations and attempt to persuade them to play singles to promote the sale of recordings, such as CDs, sold by the record company. They may also pay a fee to a third party, known as an independent promoter, who has a financial relationship with the radio station or its parent company.
See also 
- Dannen, Fredric (1991), Hit men : power brokers and fast money inside the music business, New York: Vintage Books, ISBN 0-679-73061-3
- Krasilovsky, M. William; Shemel, Sidney; Gross, John M.; Feinstein, Jonathan, This Business of Music (10th ed.), Billboard Books, ISBN 0823077292