||A major contributor to this article appears to have a close connection with its subject. (October 2013)|
|Industry||Computer • Computer hardware • Consumer electronics|
|Headquarters||San Diego, United States|
Min-Liang Tan (CEO)Robert Krakoff (Chairman)
|Products||Mice, Keyboards, Headsets, Sound cards, Mousepads, Xbox 360 Controllers, Gaming, Laptops Software|
Razer is a privately held American computer and computer peripherals manufacturer specializing in products specifically marketed to gamers. The Razer brand is currently being marketed under Razer USA Ltd. Razer's main slogan is 'FOR GAMERS, BY GAMERS'.
Razer was founded in 1998 by a team of engineers and marketers to develop and market a high end computer gaming mouse, called the Boomslang, targeted to computer gamers.
In May 2013, Razer unveiled the 14-inch Blade and 17-inch Blade Pro gaming laptops with 4th-generation Intel Haswell processors. The Razer Blade 14-inch portable gaming laptop was dubbed the "world's thinnest gaming laptop" which weighed just 4.1 lbs., while the 17-inch screen Razer Blade Pro featured the built-in 'Switchblade' LCD display. 
At CES 2014, Razer unveiled Project Christine, a modular gaming PC. Each of the branches on the PC is a discrete component—a CPU, a GPU, a hard drive, memory—that simply plugs into the central backbone. Once slotted in, Project Christine automatically syncs the newly added module through PCI-Express (the same serial bus that discrete graphics cards and other components currently use).
Razer's products are generally targeted at gamers. The bulk of Razer's products are PC peripherals including mice, audio devices, keyboards, mouse mats and gamepads. Razer has also released a laptop (the Razer Blade),a tablet [the Razer Edge], and more recently a VOIP software Razer Comms.
Most Razer products are named after predatory or venomous animals, ranging from snakes (mice), insects (mouse mats), arachnids (keyboards) over marine creatures (audio) to felines (console peripherals), with the Razer Blade laptops and Razer Edge instead named after bladed objects.
Razer as a company actively sponsors professional gamers from a variety of games. The games Razer sponsors ranges vastly from Dota 2, League of Legends, World of Warcraft, Counter Strike: Global Offensive, and Starcraft 2. All of these professional gamers like professional athletes wear the sponsors logo at events and use their products to advertise. The professional gamers also stream on sites such as Twitch or Youtube to do giveaways for further advertisement. These methods are one of Razers most proficient ways of advertising their products to their potential customers.
- Mouse (computing)
- Keyboard technology
- Avago Technologies
- Agilent Technologies — manufacturer of the sensors used by Razer mouse devices
- "CES People's Voice Award". CNET. January 8, 2011. Retrieved 2011-01-20.
- McWhertor, Michael. "Razer Edge gaming tablet is Windows 8 laptop, console and 'Steam Box' in one". Polygon. Retrieved 2013-01-08.
- Portnoy, Sean. "Razer launches 14-inch Blade, 17-inch Blade Pro gaming notebooks with Intel Haswell processors". zdnet. Retrieved 26 September 2013.