|Born||February 3, 1921
|Died||April 15, 2013
Oakland, Pittsburgh, Pennsylvania
|Institutions||Purdue University, University of Pittsburgh|
|Alma mater||Ohio State University|
|Known for||former president of the APA,
the article "Self-Interest and Personal Responsibility Redux"
Robert Perloff (February 3, 1921 – April 15, 2013) was an American psychology and business administration professor emeritus, who taught at Purdue University and the University of Pittsburgh. He was a former president of both the Association for Consumer Research and the American Psychological Association.
Life and work
Born and raised in Philadelphia, Perloff was drafted into the United States Army and fought in the Philippines during World War II. Upon his return, Perloff graduated from Temple University in 1949, and his Ph.D. in psychology from Ohio State University. Following postdoctoral work, he taught industrial and consumer psychology at Purdue University. Much of his career was spent as professor of Business and Psychology at University of Pittsburgh.
He was President of the Association for Consumer Research and the American Psychological Association (APA). In his 1985 APA presidential address, "Self-Interest and Personal Responsibility Redux", he praised self-interest. It was printed in American Psychologist (vol. 42, 1987) and the journal called it "one of 50 classic articles published in the journal's previous 50 years."
In 1995, Perloff and 51 others signed "Mainstream Science on Intelligence", a statement written by Linda Gottfredson and published in the Wall Street Journal, which addressed the controversy about intelligence research that followed the publication of the 1994 book The Bell Curve. Also in 1995, Perloff was named to an American Psychological Association task force that reviewed controversial issues in response to the claims made during the Bell Curve controversy, producing a report titled "Intelligence: Knowns and Unknowns."
At the APA's 2001 Annual Convention, Dr. Perloff condemned what he considered the APA's one-sided political activism. "The APA is too goddamn politically correct...and too goddamn obeisant to special interests!"
In 2004, Perloff was the keynote speaker at the National Association for Research & Therapy of Homosexuality's Annual Conference. In support of the mission statement of NARTH, he concluded, "The individual's right for self-determination of sexuality -- or sexual autonomy -- is, I am happy to see, inherent in NARTH's position statement: 'NARTH respects each client's dignity, autonomy, and free agency...every individual has the right to claim a gay identity, or to develop their heterosexual potential. The right to seek therapy to change one's sexual adaptation is considered self-evident and inalienable.' I subscribe fully to the aforementioned NARTH position statement." Perloff was the 2008 recipient of NARTH's President's Award.
- Datta L-E, Perloff R. Improving Evaluations. 1979: SAGE Focus Editions. ISBN 0-8039-1240-4.
- Psychologists Defying the Crowd: Stories of Those Who Battled the Establishment and Won" (APA, 2003), edited by APA President Robert J. Sternberg, PhD.
- Gottfredson, Linda (December 13, 1994). Mainstream Science on Intelligence. Wall Street Journal, p. A18.
- Intelligence: Knowns and Unknowns
- "Former APA President Condemns APA for Barring Research via NARTH", Narth.com.
- Former APA President Supports NARTH's Mission Statement, Assails APA's Intolerance of Differing Views
- Dr. Robert Perloff, Former APA President, Accepts the NARTH President’s Award
- Carpenter, Mackenzie (April 20, 2013). "Obituary: Robert Perloff / University of Pittsburgh professor, father of consumer psychology". Pittsburgh Post-Gazette. Retrieved 30 April 2013.
- Robert Perloff Profile via Temple University