Before the existence of the Star imprint, Marvel had previously released several miniseries based on licensed toy and cartoon properties, such as the Smurfs and the Starriors. Existing ongoing series, based on other licensed toy lines, such as G.I. Joe: A Real American Hero and Transformers, remained under the Marvel banner. Marvel eventually dissolved the Star imprint but absorbed several Star titles under the main Marvel banner such as Care Bears and continued to license new properties, such as The Pirates of Dark Water.
In the early 1990s, Fabian Nicieza briefly served as the line's editor.