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Star Magic

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Not to be confused with Magic star.

Star Magic
Industry
  • Talent agency
  • Music & entertainment
PredecessorsABS-CBN Talent Center
FoundedMay 12, 1992; 32 years ago (May 12, 1992)
FounderJohnny Manahan[1][2]
Headquarters
ABS-CBN Broadcasting Center, Diliman, Quezon City
,
Philippines
Area served
Philippines
Key people
ProductsMusic and entertainment
ServicesTalent management
ParentABS-CBN Corporation
Divisions
Websitestarmagicph.com

ABS-CBN Center for Communication Arts, Inc., doing business as Star Magic (formerly known as ABS-CBN Talent Center), is the talent agency owned by ABS-CBN Corporation based in Quezon City, Metro Manila, Philippines that was founded in 1992.

History

In April 1992, Freddie M. Garcia, then ABS-CBN executive vice president and general manager, and Johnny Manahan, then program director, formed the idea of creating a stable of new stars exclusively for the network.[3] Star Magic was created to assist young talent in the Philippines, where its talents undergo training in acting, personality development and physical enhancement before being cast in the television shows of ABS-CBN, as well as the film projects of various film production companies in the Philippines such as Star Cinema, Regal Entertainment, Viva Films and Black Sheep Productions, commercial projects, and corporate events.[4]

On June 26, 2011, the company celebrated its 19th anniversary on ASAP Rocks. It also launched the new website and the new music video with the current artists of the company.[5]

In 2019, Star Magic hosted a Mobile Legends: Bang Bang event with 4 teams of celebrities.[6]

In 2020, following the expiration and subsequent denial of ABS-CBN's franchise, Manahan and Mariole Alberto stepped down, with Manahan moving to Brightlight Productions and later to GMA Artist Center. Laurenti Dyogi was named the new head which took effect on January 1, 2021.[7]

In 2021, Star Magic announced during its Black Pen Day Signing that they will be launching Star Magic Records, a sub label under ABS-CBN Music; Star Magic Studio, which will create content for Star Magic artists; and Star Magic Digital Artist Agency, as well as relaunching ABS-CBN's theatre arm Teatro Kapamilya.[8]

See also

References

  1. ^ "Is Mariole Alberto now with GMA?". Manila Bulletin. June 9, 2021. Retrieved January 29, 2022.
  2. ^ "Paglipat ni Mr. M sa GMA, sinabayan ng pag-trend ng Star Magic sa Twitter". PEP.ph. Retrieved January 30, 2022.
  3. ^ History of Star Magic
  4. ^ "Star Magic celebrates 17th anniversary with world concert tour". PEP.ph. Retrieved January 29, 2022.
  5. ^ "Star Magic will celebrate 19 awesome years in ASAP Rocks". PEP.ph. Retrieved January 29, 2022.
  6. ^ "LOOK: Star Magic to host Mobile Legends event". ABS-CBN News. July 27, 2019.
  7. ^ "Laurenti Dyogi to head ABS-CBN's Star Magic". Rappler. September 25, 2020.
  8. ^ "Star Magic, ibibida ang galing ng Pilipino sa mundo". ABS-CBN. June 19, 2021.
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