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O Shopping

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O Shopping
Headquarters9th floor, The Avecshares Center, 1132 University Parkway North, Bonifacio Triangle, Bonifacio Global City, Taguig
Ownership
OwnerACJ O Shopping Corporation
(a joint-venture of ABS-CBN Corporation and CJ ENM Commerce Division)
History
LaunchedOctober 14, 2013 (2013-10-14)
ClosedNovember 1, 2020 (2020-11-01) (7 years and 18 days)[1]

O Shopping was a Philippine pay television channel owned by ACJ O Shopping Corporation, a joint-venture between Philippine entertainment and media conglomerate ABS-CBN Corporation and South Korean home shopping company CJ ENM Commerce Division. The channel was launched on October 14, 2013. O Shopping programs were previously aired on ABS-CBN and Kapamilya Channel during midnights, as well as on Jeepney TV, S+A, and online via iWantTFC.[2][3]

History

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O Shopping was launched on October 14, 2013, when ABS-CBN Corporation signed a deal with CJ ENM O Shopping Division (formerly CJ O Shopping Corporation) to create a TV home shopping channel in the Philippines. Operated by ACJ O Shopping Corporation, ABS-CBN Corporation invested an initial 200 million pesos for the joint-venture.[4] ABS-CBN provides the media platforms and the production of programs while CJ O Shopping provides the products and the logistics.

Prior to the launch of its standalone channel on July 30, 2018, O Shopping programs were launched as part of BEAM TV's content lineup in 2014 until October 1, 2018, and later via ABS-CBN TVplus' encrypted channels 3:00 AM to 5:00 AM from Monday to Thursday during their respective main programming downtime. As of 2016, O Shopping generated 2.2 million pesos in daily sales or 60 million pesos in monthly sales.[5] About 70% of the product purchases on O Shopping are made via cash on delivery payment, with a 5% cancellation rate.[6]

Closure

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O Shopping was put off-the-air on ABS-CBN Channel 2 on April 21, 2020, due to the COVID-19 pandemic and the enhanced community quarantine in Luzon. The channel also suspended its operations on digital terrestrial television and Cignal. O Shopping was affected by the ABS-CBN shutdown on May 5 of the same year due to the cease-and-desist order (CDO) issued by the National Telecommunications Commission (NTC) and Solicitor General Jose Calida caused by the expiration of ABS-CBN's legislative franchise.

On July 8, 2020, ABS-CBN released a statement that O Shopping would cease operations towards the end of 2020, and CJ-ENM has decided to move out of business completely. The retrenchment of employees was held on August 7.[7][8] O Shopping ceased its operations on Sky Cable and iWantTFC on November 1, 2020.[9] It was replaced by the extension and early timeslot of the Movie Central Presents movie block on Kapamilya Channel and its channel space was replaced by A2Z. Meanwhile, the official online store website operated a "Good-BUY Sale" online promo event which lasted until November 15 and ceased on the day, On March 4, 2024, re-runs of episodes are aired from March 4.

Final hosts

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Main hosts
  • Victor Anastacio (2013–2019; moved to GMA Network)
  • Cara Eriguel (2013–2020)
  • Hiyasmin Neri (2013–2020)
  • Lesley Lina (2014–2020)
  • Sandro Hermoso (2015–2020; moved to Shop TV)
  • Justine Peña (2015–2020; moved to Shop TV)
  • Jamie Gabuya (2017–2020; moved to Shop TV)
  • Maiko Williams (2018–2020)
  • Kyle Ortega (2019–2020; moved to Shop TV)
  • Adi Amor (2019–2020; moved to Shop TV)
  • Andre Co (2019–2020)
  • Cholo Dela Cruz (2020)
Guest host
  • BJoy Balagtas (2013–2020)
Celebrity guest host

Programming block

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References

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  1. ^ "ABS-CBN to end O Shopping operations by year-end". CNN Philippines. July 8, 2020. Archived from the original on July 8, 2020. Retrieved September 14, 2020.
  2. ^ "ABS-CBN launches shopping channel". The Philippine Star. November 12, 2013.
  3. ^ Camus, Miguel (October 29, 2013). "ABS-CBN invests P200M in home TV shopping program". Philippine Daily Inquirer.
  4. ^ "ABS-CBN pumps P200M into Korean shopping channel". Rappler. October 29, 2013.
  5. ^ R. Camus, Miguel (August 11, 2016). "ABS-CBN income jumped 76% in H1". Inquirer.net.
  6. ^ Desiderio, Louella (August 14, 2016). "ABS-CBN opening first experience store". Philstar Global.
  7. ^ "ACJ O Shopping Corp to cease operations, says ABS-CBN". ABS-CBN News. July 8, 2020. Retrieved July 8, 2020.
  8. ^ Lopez, Melissa Luz [@cnnphilippines] (July 8, 2020). "ABS-CBN on O Shopping venture: The past two years have been challenging for the company as it experienced financial losses. The COVID-19 outbreak has and will continue to take a toll on the business this year @meltlopez" (Tweet). Retrieved July 8, 2020 – via Twitter.
  9. ^ "O Shopping Cease Broadcast and Channel Assignment Change". Sky Cable. October 1, 2020. Archived from the original on October 24, 2020. Retrieved October 1, 2020.