Steel Reserve: Difference between revisions
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*[http://www.steelbrewing.com/ The Steel Brewing Company] |
*[http://www.steelbrewing.com/ The Steel Brewing Company] |
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*[http://www.40ozmaltliquor.com/archive/steelreservehg.html Steel Reserve on 40ozmaltliquor.com] |
*[http://www.40ozmaltliquor.com/archive/steelreservehg.html Steel Reserve on 40ozmaltliquor.com] |
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*[http://www.youtube.com/watch?v=Gr2TxVuNvKE] |
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{{Malt liquors}} |
{{Malt liquors}} |
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Revision as of 07:50, 16 September 2009
| File:Steel reserve.jpg 40 ounce bottle | |
| Manufacturer | SABMiller |
|---|---|
| Alcohol by volume | 6.0-8.1 |
| Style | Malt Liquor |
Steel Reserve is an American lager owned and produced by Steel Brewing Company. MillerCoors LLC is the company listed on Steel Reserves' Privacy Policy and Terms & Conditions pages. The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and "High Gravity Lager," respectively. Its primary claim to fame is its unusually high alcohol content (8.1% ABV)
General
Steel Reserve is sold in single-serving 40 U.S. fluid ounces (1.183 L) bottles. It also is distributed in single-serving 24 U.S. fluid ounces (710 mL) cans, 22 U.S. fluid ounces (651 mL) bottles, 16 U.S. fluid ounces (473 mL) cans in packs of four or six, and 12 U.S. fluid ounces (355 mL) cans in packs of six or twelve. The manufacturer describes the taste as "exceptionally smooth".
Steel Reserve labels are emblazoned with a stylized "211". The packaging once proclaimed that the beverage was brewed for 28 days. However, the brewer has replaced the "28 days" stamp on the label with an "S/R."
Availability
The 40 ounce, 8.1% ABV variety is most widely available, although in some states, the 6.0% form is sold. Although the "High Gravity Lager" is currently more widely available than the "Triple Export Malt Liquor," it has yet to find availability in all markets.
Competitor response
Anheuser-Busch also adopted the "High Gravity" nomenclature and released Hurricane High Gravity Lager with the same alcohol content, container sizes, and similar price point.
There is also the Old English or "OE" 800 high gravity beer sold in 40 oz bottles and 16 oz cans.
The term "High Gravity" refers to the term specific gravity, a measurement used to quantify the percentage of alcohol in a fermented beverage.
Advertising
Pioneering punk rock band the Ramones was commissioned to release several radio jingles for the beverage in the 1990s.