MillerCoors
 |
|
| Type | Joint venture |
|---|---|
| Industry | Beverages |
| Headquarters | Chicago, United States |
| Key people | Leo Kiely, CEO Tom Long, President Pete Coors, Chairman |
| Website | http://www.millercoors.com |
MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, Crispin Hard Cider Company, and Blue Moon in the United States, with the purpose of combining all of their US brewing operations to better compete against Anheuser-Busch InBev. The company is also tasked with brewing brands of beer and lager that are owned by Pabst Brewing Company.
Pete Coors has been named as chairman of the new company, and Molson Coors Chief Executive Leo Kiely is the CEO of the joint venture. Tom Long, CEO of Miller, is appointed president and chief commercial officer.[1]
U.S. antitrust regulators approved the joint venture on June 5, 2008. The venture was completed on June 30, 2008 and MillerCoors began operation as a combined entity on July 1, 2008. The combined venture is headquartered in Chicago, IL. SABMiller and Molson Coors are still independently run.[2][3]
Notes [edit]
- ^ Daykin, Tom (2007-10-09). "Miller, Coors to combine U.S. operations". Milwaukee Journal Sentinel. Archived from the original on 2007-12-11. Retrieved 2008-01-17.
- ^ Roeder, David (2008-07-15). "MillerCoors to make Chicago home". Chicago Sun-Times. Retrieved 2008-07-15.[dead link]
- ^ Daykin, Tom (2008-06-05). "U.S. signs off on Miller, Coors merger". Milwaukee Journal Sentinel. Archived from the original on 2008-08-03. Retrieved 2008-06-05.
External links [edit]
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
