MillerCoors

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MillerCoors LLC
Type Joint venture
Industry Beverages
Headquarters Chicago, United States
Key people Tom Long, CEO
Pete Coors, Chairman
Parent SABMiller & Molson Coors Brewing Company
Website MillerCoors Homepage

MillerCoors is a joint venture between SABMiller and Molson Coors Brewing Company, announced on October 9, 2007. The joint venture has the responsibility of selling brands such as Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, Leinenkugel's, Crispin Hard Cider Company, and Blue Moon in the United States, with the purpose of combining all of their US brewing operations to better compete against Anheuser-Busch InBev. The company is also tasked with brewing brands of beer and lager that are owned by Pabst Brewing Company.

MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, Coors Light and Miller Lite, MillerCoors has a broad portfolio of brands across every major industry segment. The company offers a variety of craft and import brands, including Blue Moon and Leinenkugel’s, through its Tenth and Blake division. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.

The company describes its business philosophy as "building its brands the right way through brewing quality, responsible marketing and environmental and community impact."[1]

Pete Coors is the chairman and Tom Long is Chief Executive Officer.[2]

U.S. antitrust regulators approved the joint venture on June 5, 2008. The venture was completed on June 30, 2008 and MillerCoors began operation as a combined entity on July 1, 2008. The combined venture is headquartered in Chicago, Illinois. SABMiller and Molson Coors are still independently run.[3][4]

Notes[edit]

  1. ^ MillerCoors activates consumers and communities on water stewardship with fourth annual grant competition, Retrieved 2014-10-23.
  2. ^ Daykin, Tom (2007-10-09). "Miller, Coors to combine U.S. operations". Milwaukee Journal Sentinel. Archived from the original on 2007-12-11. Retrieved 2008-01-17. 
  3. ^ Roeder, David (2008-07-15). "MillerCoors to make Chicago home". Chicago Sun-Times. Archived from the original on 2008-07-16. Retrieved 2008-07-15. 
  4. ^ Daykin, Tom (2008-06-05). "U.S. signs off on Miller, Coors merger". Milwaukee Journal Sentinel. Archived from the original on 2008-08-03. Retrieved 2008-06-05. 

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