Teen Spirit (deodorant)
||This article may contain original research. (July 2009)|
Teen Spirit is a deodorant, originally sold by Mennen, then Colgate-Palmolive (after Colgate-Palmolive acquired Mennen in 1992). The Teen Spirit line of products steadily lost popularity after its peak in the early 1990s. However, this peak was largely due to its inadvertently being featured in the popular 1991 Nirvana song "Smells Like Teen Spirit".
Teen Spirit was first released by Mennen early in 1991, and with heavy advertising campaigns, it had soon "established a market niche" with teen girls. However, one of its biggest boosts came from the grunge band Nirvana's "Smells Like Teen Spirit," a song that was inspired by a friend of lead singer Kurt Cobain, Kathleen Hanna (lead singer of the punk band Bikini Kill at the time), spray painting "Kurt Smells Like Teen Spirit" on his wall (because Tobi Vail, Hanna's band mate and Kurt's then-girlfriend, wore Teen Spirit). Mennen wasted no time in taking advantage of the song's popularity. While legal restrictions limited the use of the song and its lyrics in their advertisements, the company made sure to get the point across. With slogans such as "Do you smell like Teen Spirit?" and "Deodorant made for your generation" it was believed that the references to the song would be obvious.
When Mennen was acquired by Colgate-Palmolive in 1992, the Teen Spirit brand was said to be the most popular product of its kind, and was the favorite of nearly 1/4 of all teenage girls. Because of its immense popularity, Colgate-Palmolive planned to begin a new hair care line with the Teen Spirit name. The new hair care products were released in August and sold well, as they were expected to. Unfortunately for Colgate, the Teen Spirit name began to lose its share of the market, just as the song with the same name started to drop off the charts. Before long the company was forced to drop the hair care line, but kept the deodorants. Today, all that is left of the Teen Spirit franchise is "Teen Spirit Stick." Teen Spirit Stick is offered in two fragrances: Sweet Strawberry and Pink Crush. These scents can be bought in either the 1.4 or 2.3 ounce (40 or 65 gram) sizes. Both claim "all day extra effective protection" and a "long lasting fragrance."
- Pink Crush
- Sweet Strawberry
- Berry Blossom (discontinued)
- Pop Star (discontinued)
- Baby Powder Soft (discontinued)
- Romantic Rose (discontinued)
- California Breeze (discontinued)
- Ocean Surf (discontinued)
- Caribbean Cool (discontinued)
- Orchard Blossom (discontinued)
- "Colgate History". Retrieved 487907-03.
- "Mennen Innovation Key". Retrieved 2006-07-03.
- "Colgate Aims to Capture Teens". Retrieved 2006-07-03.
- "Physlabs Store". Retrieved 2006-07-03.
- "Teen Spirit Main Page". Retrieved 2006-07-03.