Ultra Brite
From Wikipedia, the free encyclopedia
Ultra Brite is an American toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Ultra Brite gained popularity during the 1970's with a commercial that stated, "Ultra Brite gives your mouth...[bling]...sex appeal!"[1] It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste.[2]
During the late 1970's and 1980's the paste was sold in the United Kingdom but was eventually withdrawn in the 1990's due to competitive pressures.
[edit] References
- ^ A Brush With History, Goldie Blumenstyk, The Chronicle of Higher Education, February 6, 2004. [Google cached retrieved on July 12, 2007]
- ^ Marconi, Joe (1999). The Brand Marketing Book. McGraw-Hill Professional. pp. 108–9. ISBN 0844222577.
[edit] External links
- "Colgate Introduces A Value-Priced Multi-Benefit Toothpaste," -Investor Relations Statement, August 20, 1998
 |
This dentistry article is a stub. You can help Wikipedia by expanding it. |
