Colgate (toothpaste)
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Colgate (sub-brand of Colgate-Palmolive Company) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss.
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[edit] Products
[edit] Duraphat
Duraphat is a professional strength paste intended for the treatment and prevention of dental caries.
The toothpaste is ideal for the management of high-risk patients such as those with rampant, early, existing or recurrent coronal or root caries.
The prime constituent is sodium fluoride and it is sometimes prescribed as part of a program of fluoride therapy. It is available as a prescription-only product.[1]
[edit] Colgate Total
Colgate Total contains the anti-microbial ingredient triclosan, which reduces the bacteria that cause gingivitis, cavities and halitosis.
[edit] Colgate Cavity Protection
Although most Colgate toothpaste brands use sodium fluoride, the Colgate Cavity Protection variety instead contains sodium monofluorophosphate as the active ingredient.
[edit] Colgate Simply White
A whitening toothpaste that is "Clinically-proven to whiten in 14 days".
It's whitening ingredient is hydrogen peroxide, which gradually bleaches the teeth.
Simply White utilizes two separate chambers that contain a whitening agent and cleaning gel.
[edit] Advertising
Colgate has a toothpaste and toothbrush mascot for children's entertainment.
"Dr. Rabbit", which has also been used in three VHS tapes that teach about dental health and advertise Colgate toothpaste.
These include Dr. Rabbit's World Tour and Dr. Rabbit and the Legend of the Tooth Kingdom.
"Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate, which today is an ingredient in Arm & Hammer's "Advance White" toothpaste.
[edit] History
Colgate Ribbon Dental Cream was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873.[2]
Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report [3]
[edit] References
- ^ Fluoride Varnishes | Fluoride Dental Treatments | Durphat | Colgate.com
- ^ Colgate-Palmolive Company History | Creating Bright Smiles for 200 Years | Colgate.com
- ^ "India's 50 most trusted brands". Rediff.com. 2011-01-20. http://www.rediff.com/business/slide-show/slide-show-1-indias-50-most-trusted-brands/20110120.htm.
