The Metro Radio Group itself was bought out by EMAP in 1996 and ownership rules at the time meant that as they already owned neighbouring Radio Aire in Leeds something had to be sold on, and that was The Pulse and its sister station Classic Gold which were purchased in a management buyout from senior staff and ex-Metro Group executives. The new company was called The Radio Partnership, it was at this time that the station moved to number one position in the West Yorkshire radio market for the first time in its history.
The main 102.5 FM signal comes from the Vicars Lot transmitter close to the M62 between Scammonden Dam and junction 23, close to the Scammondenarched bridge. This signal covers a lot of West Yorkshire and can be heard as far south as Doncaster and Sheffield, and also in the other direction in Lancashire and Greater Manchester (although Lancashire and Greater Manchester isn't the intended broadcast area). The signal is much stronger, and the transmitter at a higher altitude than the Idle transmitter. The 97.5 FM signal covers Bradford, and comes from the Idle transmitter, which is on the top of Idle Moor, between Idle and Shipley. The Idle transmitter also carries national radio frequencies, Capital Yorkshire on 105.6FM, Sunrise Radio on 103.2FM and Heart Yorkshire on 107.6FM.