WLDC-AM

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WLDC-AM
City of license New Orleans, Louisiana
Broadcast area Loyola University New Orleans
Branding WLDC-AM
Frequency 640 kHz carrier current
First air date 1959 as WVSU-AM
1966 as WOLF-AM
1968–1977, 1980–1996 as WLDC-AM
Format Progressive
Language(s) English
Callsign meaning W Loyola Danna Center (of Loyola University New Orleans)
Former callsigns WVSU-AM
WOLF-AM
Affiliations ABC Radio Network (American Contemporary Network)
Owner Loyola University New Orleans
Sister stations WLDC-TV
WWL-AM

WLDC-AM was an AM carrier current station based in New Orleans, Louisiana, serving the Loyola University New Orleans campus as a progressive-formatted station, airing Adult Contemporary and Top 40 formats. WLDC-AM also aired news produced from its newsroom, live Loyola Wolfpack games, and during the station's third relaunch was affiliated with the ABC Radio Network, which provided its American Information Network service. The station was run by the university's Department of Communications from August 1968 to 1977, and went back on the air on February 4, 1980, to 1996. In 2008, Crescent City Radio would go online and broadcast from WLDC-AM's former studios as the university's radio station under the College of Music and Fine Arts.

History[edit]

History of WWL-AM through Crescent City Radio

At the same time Loyola University New Orleans operated and owned WWL-AM, the university's first student-run radio station began broadcasting as an AM Carrier-current station as WVSU-AM in 1959. The station was relaunched as WOLF-AM at the end of the spring semester in May 1966, in honor of the university's mascot, the wolfpack. During the fall semenster's start in August 1968, the student-run station changed call letters to WLDC-AM, with studios in the lower level of the university's Danna Center and with a larger operational staff, which included a news operation and live broadcasts of Loyola Wolfpack games. The station went silent near 1977, with a relaunch of the station near the start of the spring semester on February 4, 1980. In 1986, WLDC-AM and WLDC-TV moved to their new studios in the Communication/Music Complex on the forth floor with several professional television studios for WLDC-TV, a newsroom, control rooms, and recording booths, for WLDC-AM. In 1996, WLDC-AM and WLDC-TV still under the Department of Communications, go off the air due to institutional eliminations in Pathways, eliminating broadcasting at the university.

News Operation[edit]

When the station changed call letters in 1968 to WLDC-AM, that station ran a newsroom and broadcast live Loyola Wolfpack games. During the station's third relaunch in 1980, WLDC-AM was affiliated with the ABC Radio Network and aired the American Contemporary Network's news bulletins from the American Information Network along with originally produced cultural news bulletins from its newsroom.

Competitors[edit]