|City of license||Ocala, Florida|
|Broadcast area||Gainesville-Ocala, Florida|
|Branding||NBC Sports Radio|
|Translator(s)||100.1 W261BA (Ocala)|
|First air date||1953|
|Power||2,700 watts day
23 watts night
|Affiliations||NBC Sports Radio|
WMOP is a commercial radio station in Ocala, Florida, broadcasting to the Gainesville-Ocala, Florida area on 900 AM. WMOP is the NBC Sports Radio affiliate for Ocala; additionally, it produces local content which is also broadcast on Gainesville station WGGG, owned by the same company and co-marketed together with WMOP as "Florida Sports Talk Radio". WMOP originally signed on in 1953. The current sports format began in 1996.
WMOP is the only full time sports network in Ocala.
From 1961 to 1985, WMOP(AM) had an FM sister station at 93.7 FM, which is now known as WOGK. WMOP currently simulcasts on translator W261BA 100.1 FM in Ocala.
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