WWNU

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WWNU
City of license Irmo, South Carolina
Broadcast area Columbia, South Carolina
Branding 92.1 The Palm
Slogan Handpicked Music on Hometown Radio
Frequency 92.1 MHz
First air date 1985 (as WJRQ)
Format Adult Album Alternative
ERP 15,000 watts
HAAT 130.3 meters
Class C3
Facility ID 17765
Callsign meaning "New", referring to previous format called "New Country"
Former callsigns WJRQ (1985-1996)
WJES-FM (1996-2003)
Owner Hometown Columbia, LLC
Webcast Listen Live
Website thepalmfm.com

WWNU is an Adult Album Alternative radio station licensed to Irmo, South Carolina and serves the Columbia, South Carolina market. The Hometown Columbia outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 92.1 MHz with an effective radiated power (ERP) of 15 kW. The station goes by the name 92.1 The Palm.

History[edit]

The 92.1 frequency originally signed on in late 1985 as WJRQ in Johnston, featuring a middle of the road format. The station eventually became WJES-FM in 1996 as a simulcast partner with oldies-formatted 92.7 WKSX. The station became known as "The Twins". The WJES call letters stood for "J"ohnston, "E"dgefield, & "S"aluda, the towns that the station broadcast to.

In 2003, Saluda County (where WJES-FM was located) became part of the Columbia market, which paved the way for the station to be moved in. In 2004, the simulcast with WKSX was dropped in preparation for the move. WJES-FM's license was changed to Irmo and the station increased its power to the present 15 kW with a country music format adopted under the WWNU call sign, and the name "New 92.1".

Owner Double O Radio intended for WWNU and WWNQ to compete with WCOS-FM, but the stations did not succeed. WWNU tried hiring former WCOS-FM DJ Jeff Roper in 2005. In 2009 WWNU had to fire Tyler & Ken for controversial behavior, and another former WCOS-FM jock, Charlie James, replaced them. Finally, Tim Miller of WACH became general manager in 2010.[1]

On July 30, 2010 WWNU changed their format to gold-based soft adult contemporary, branded as "Carolina 92.1". The station primarily played soft pop music from the 60s through 90s. However, due to a series of airstaff changes, the station never took off.

"Good Morning Columbia" with Doug Enlow, Bill Benton and Charlie Benton moved from WISW in April 2012.

Hometown Radio bought WWNU and WWNQ.[1] On June 29, 2012, at 5pm, after playing "What Might Have Been" by Little Texas, WWNU flipped to Adult Album Alternative as "92.1 The Palm", with the first songs being "Hey, Ho" by the Lumineers, followed by "Friday I'm in Love" by The Cure.

Mike Allen moved from WCOO in Charleston, South Carolina to serve as music director and morning host. "Good Morning Columbia" moved to WWNQ effective July 5. WWNU will be a Carolina Panthers affiliate.[1]

References[edit]

  1. ^ a b c Taylor Jr., Otis R. (2012-07-03). "Revamped radio stations aim to rock your world". The State. Retrieved 2012-07-03. 

External links[edit]

Coordinates: 34°04′55″N 81°07′34″W / 34.082°N 81.126°W / 34.082; -81.126