WHXT

WHXT

City of license	Orangeburg, South Carolina
Broadcast area	Columbia and The Midlands
Branding	"Hot 103.9"
Slogan	"Columbia's #1 Choice For Blazin' Hip-Hop & R&B"
Frequency	103.9 MHz
First air date	September, 1973
Format	Urban Contemporary
ERP	9,200 watts
HAAT	162 meters
Class	C3
Facility ID	50522
Callsign meaning	"HoT" (the station's moniker) X is in place of "O"
Former callsigns	WORG-FM (1984-1985) WORG (1985-1999)
Owner	YMF Media LLC (YMF Media South Carolina Licensee LLC)
Sister stations	WARQ, WMFX, WOIC, WWDM
Website	hot1039fm.com

WHXT is an Urban Contemporary radio station licensed to Orangeburg, South Carolina and serves the Columbia, South Carolina market. The YMF Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 103.9 MHz with an effective radiated power (ERP) of 9.2 kW. The station goes by the name Hot 103.9 and its current slogan is "Columbia's #1 Choice for Blazin' Hip-Hop and R&B."

History

The station originally signed on in September 1973 as WHCE (call sign meaning "W"e "H"ave "C"ountry "E"ntertainment) in Orangeburg with a Country format. It shared property with Top 40-formatted WORG 1580, but was under slightly different ownership. In 1976, WHCE became WORG-FM and switched to a Top 40-Adult Contemporary hybrid format, simulcasting much of the programming with the AM station in the process.

In the Spring of 1989, WORG-FM changed formats to CHR as WKSO with the moniker of 103.9 Kiss-FM (The WORG call letters eventually resurfaced on a new FM station licensed to the nearby community of Elloree). The CHR format lasted until the early 90s when it changed, once again to Urban Contemporary.

For the next several years, the station had various Urban formats, including a period where the station simulcasted with WKWQ (now WZMJ) in the Columbia radio market. By June 1999, the station had made a long-planned move into the Columbia market, becoming WHXT with the Hot 103.9 moniker. The station was the first serious challenger to WWDM's long-standing dominance in the Urban Contemporary format, eventually beating them in the Arbitron ratings on several occasions. ICBC bought out WHXT in 2003, and WWDM restructured its format to an Urban AC.

WHXT was home to the nationally syndicated Doug Banks Morning Show until the end of 2007; it is now home to The Rickey Smiley Morning Show.

The station is owned by YMF Media LLC through licensee YMF Media South Carolina Licensee LLC, which also owns Urban AC WWDM, Classic rock WMFX, Alternative WARQ, and News/Talk WOIC in the Columbia radio market.

External links

• Hot 103.9's official website
• Query the FCC's FM station database for WHXT
• Radio-Locator information on WHXT
• Query Arbitron's FM station database for WHXT