What Katie Did (company)
 | |
| Industry | Fashion |
|---|---|
| Founded | 1999 |
| Headquarters | London, England, United Kingdom |
Key people | Katie Thomas (née Halford) Richard Thomas |
| Products | Lingerie |
| Website | www |
What Katie Did is a British lingerie design house founded in 1999 by Katie Thomas.
History[edit]
In 1999, being unable to afford fully fashioned stockings, Thomas decided to invest £100 in nylons to sell at The London Fetish Fair.[1] This led to Thomas creating her own website.
In 2002, What Katie Did's first reproduction of the Bullet bra was launched, the first to be produced in the country.[2] The next year, the company opened a boutique in London Portobello.[3] In 2010, Thomas was asked to advise on an bra of Marilyn Monroe that was put up for auction.[citation needed]
Thomas has also appeared advising on corsets on ABC's Nightline in 2012 and in the same year was nominated for Cosmopolitan's Businesswoman of the Year.[4]
Style[edit]
The brand recreates designs from the 1950s including the bullet bra, which has been worn by celebrities such as Madonna and Rihanna.[5][6] What Katie Did are also known for their steel boned corsets.[7]
Models[edit]
Models for the company include Bernie Dexter, Missy Malone, Jami Deadly and Miss Polly Rae.[citation needed]
References[edit]
- ^ "Designer Interviews: Katie Halford of What Katie Did". The Lingerie Addict. 2011-08-01. Retrieved 2013-10-24.
- ^ Nonita (2011-03-29). "Vintage Pin Up Style | Meet Katie Halford from 'What Katie Did'". Wambamclub.com. Retrieved 2013-10-24.
- ^ "What Katie Did | 26 Portobello Green W10 5TZ". Timeout London. 1999-11-30. Retrieved 2013-10-24.
- ^ "#TheCosmos - who are the celebs of real life?". Cosmopolitan. 2011-11-02. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
- ^ "Rihanna wears What Katie Did for 777 tour". Lingerie Insight. 2012-11-20. Archived from the original on 2012-12-19. Retrieved 2019-10-25.
- ^ "Interview with Katie of What Katie Did". Pin-Up Parade. Retrieved 2013-10-24.
- ^ Barford, Vanessa (2012-06-19). "BBC News - The re-re-re-rise of the corset". BBC News. Retrieved 2013-10-24.
Further reading[edit]
- What Katie Did (2009). A Serious Study of Mid-20th Century Lingerie. Jeep Promotions. ISBN 978-0-9534470-7-7.