White paper

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A white paper (or "whitepaper") is an authoritative report or guide that often addresses issues and how to solve them. White papers are used to educate readers and help people make decisions. They are often used in politics, business, and technical fields. In commercial use, the term has also come to refer to documents used by businesses as a marketing or sales tool.

Contents 1 Government white papers 2 Commercial white papers 3 Resources 4 See also 5 References

[edit] Government white papers

In the Commonwealth of Nations, "white paper" is an informal name for a parliamentary paper enunciating government policy; in the United Kingdom these are mostly issued as "Command papers". White papers are issued by the government and lay out policy, or proposed action, on a topic of current concern. Although a white paper may on occasion be a consultation as to the details of new legislation, it does signify a clear intention on the part of a government to pass new law. By contrast, green papers, which are issued much more frequently, are more open ended. These green papers, also known as consultation documents, may merely propose a strategy to be implemented in the details of other legislation or they may set out proposals on which the government wishes to obtain public views and opinion.

White papers published by the European Commission are documents containing proposals for European Union action in a specific area. They sometimes follow a green paper released to launch a public consultation process.

For examples see the following:

• Russia No 1. A Collection of Reports on Bolshevism in Russia, April 1919, often referred to as "The White Paper" a collection of telegraphic messages by British officers in Russia, concerning the Bolshevik revolution.
• Churchill White Paper, 1922, planning a national home in Palestine for Jews.
• White Paper of 1939, calling for the creation of a unified Palestinian state and a limited Jewish immigration and ability to purchase land.
• White Paper on Full Employment, 1945, Commonwealth of Australia to recognize state's obligation to give jobs to people.
• White Paper on Defence, 1964, led to the unification/creation of the modern Canadian Forces.
• 1966 Defence White Paper, cancelled new British aircraft carriers and the BAC TSR-2 tactical strike aeroplane.
• In Place of Strife, 1969 (later abandoned), to reduce trade union power.
• 1969 White Paper, 1969 (later abandoned), to abolish the Indian Act in Canada and recognize First Nations as the same as other minorities in Canada, rather than distinct groups.
• The White Paper, 1966, United States National Research Council document that led to the development of emergency medical services in the United States

[edit] Commercial white papers

Since the early 1990s, the term "white paper" has also come to refer to documents used by businesses as marketing or sales tools. White papers of this sort argue that the benefits of a particular technology or product are superior for solving a specific problem.

These types of white papers are almost always marketing communications documents designed to promote a specific company's solutions or products. As a marketing tool, these papers will highlight information favorable to the company authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, make a business case, or to educate customers.

There are three main types of commercial white papers:

• Business-benefits: Makes a business case for a certain technology or methodology
• Technical: Describes how a certain technology works
• Hybrid: Combines high-level business benefits with technical details in a single document

[edit] Resources

• Stelzner, Michael (2007). Writing White Papers: How to capture readers and keep them engaged. Poway, California: WhitePaperSource Publishing. pp. 214. ISBN 9780977716937. 
• Bly, Robert W. (2006). The White Paper Marketing Handbook. Florence, Kentucky: South-Western Educational Publishing. pp. 256. ISBN 9780324300826. 
• Kantor, Jonathan (2009). Crafting White Paper 2.0: Designing Information for Today's Time and Attention Challenged Business Reader. Denver,Colorado: Lulu Publishing. pp. 167. ISBN 9780557163243. 

[edit] See also

• Green paper
• Persuasive writing
• Guidance document

[edit] References

• White paper EU glossary