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In Aztec mythology, Yacatecuhtli (pronounced Ya-tech-ut-li), god of the nose, yacatl, nose; tecuhtli, lord, was the patron god of commerce and travelers, especially business travelers. His symbol is a bundle of sticks. Merchants would carry a uttal cane as they moved from village to village peddling their wares, and at night-time would tie them all together into a nice neat bundle before sprinkling them with blood from their ears. Apparently this 'we love you' ritual in Yacatecuhtli's honor would guarantee great success in future business ventures, not to mention protection from vicious beasts and robbers on their long distance trips.
- "YACATECUHTLI". www.godslaidbare.com. Retrieved 13 May 2014.