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== History ==
== History ==


The Gadget Flow was founded in an apartment in [[Athens, Greece]] by college students Evan Varsamis, Cassie Ousta and Mike Chliounakis as a design inspiration blog.<ref name = Fortune>{{cite web | url = http://www.fortunegreece.com/article/tris-ellines-mia-startup-ke-200-ekat-episkeptes/ | title = 3 Greeks, One Startup, 200 Million Visits | publisher = Fortune Magazine | access-date = 29 November 2016}}</ref> Its first revenues came from banner advertising around published content on new products from Greek designers and artists on [[Amazon.com]] and Etsy.<ref name = Fortune /> The team added a “buy now” button after each product review that took the visitor to the artisan's website.<ref name = Fortune /><ref name = PCWorld>{{cite web | url = https://www.pcmag.com/article2/0,2817,2426504,00.asp | title = 5 Top Gadget Gift Sites| publisher = PC World | access-date = 29 November 2016}}</ref>
In 2012, Gadget Flow was founded in an apartment in [[Athens, Greece]] by college students Evan Varsamis, Cassie Ousta and Mike Chliounakis as a design inspiration blog.<ref name = Fortune>{{cite web | url = http://www.fortunegreece.com/article/tris-ellines-mia-startup-ke-200-ekat-episkeptes/ | title = 3 Greeks, One Startup, 200 Million Visits | publisher = Fortune Magazine | access-date = 29 November 2016}}</ref> Its first revenues came from banner advertising around published content on new products from Greek designers and artists on [[Amazon.com]] and Etsy.<ref name = Fortune /> The team added a “buy now” button after each product review that took the visitor to the artisan's website.<ref name = Fortune /><ref name = PCWorld>{{cite web | url = https://www.pcmag.com/article2/0,2817,2426504,00.asp | title = 5 Top Gadget Gift Sites| publisher = PC World | access-date = 29 November 2016}}</ref>


In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.<ref name = thenextweb /><ref name = minutehack>{{cite web | url = http://minutehack.com/interviews/how-we-supercharged-growth-without-raising-money | title = How We Supercharged Growth Without Raising Money | publisher = Minute Hack | access-date = 29 November 2016}}</ref> The company drew attention from its exhibitions at tech events and conferences, including [[Web Summit]] Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.<ref name = greekreporter>{{cite web | url = http://eu.greekreporter.com/2014/11/09/exclusive-greek-startup-teams-at-web-summit-2014-video/ | title = Exclusive Greek Startup Teams at Web Summit | publisher = Greek Reporter| access-date = 29 November 2016}}</ref><ref name = inc>{{cite web | url = http://www.inc.com/molly-reynolds/how-digital-marketers-can-join-the-authenticity-movement.html | title = How Digital Marketers Can Join the Authenticity Movement| publisher = Inc. magazine | access-date = 6 March 2017}}</ref>
In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.<ref name = thenextweb /><ref name = minutehack>{{cite web | url = http://minutehack.com/interviews/how-we-supercharged-growth-without-raising-money | title = How We Supercharged Growth Without Raising Money | publisher = Minute Hack | access-date = 29 November 2016}}</ref> The company drew attention from its exhibitions at tech events and conferences, including [[Web Summit]] Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.<ref name = greekreporter>{{cite web | url = http://eu.greekreporter.com/2014/11/09/exclusive-greek-startup-teams-at-web-summit-2014-video/ | title = Exclusive Greek Startup Teams at Web Summit | publisher = Greek Reporter| access-date = 29 November 2016}}</ref><ref name = inc>{{cite web | url = http://www.inc.com/molly-reynolds/how-digital-marketers-can-join-the-authenticity-movement.html | title = How Digital Marketers Can Join the Authenticity Movement| publisher = Inc. magazine | access-date = 6 March 2017}}</ref>
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In 2014 the site launched [[iOS]] and [[Android (operating system)|Android]] applications for product search;<ref name = CNNGreece /> product features include live video product reviews with interactive question-and-answer sessions.<ref name = thenextweb /><ref name = CNNGreece />
In 2014 the site launched [[iOS]] and [[Android (operating system)|Android]] applications for product search;<ref name = CNNGreece /> product features include live video product reviews with interactive question-and-answer sessions.<ref name = thenextweb /><ref name = CNNGreece />


The company launched The Gadget Flow Shop in August 2016.<ref name = CNNGreece /><ref name = kathimerini>{{cite web | url = http://www.kathimerini.gr/872759/article/texnologia/gadgets/to-gadget-flow-paroysiazei-to-epishmo-katasthma-toy | title = The Gadget Flow Presents the Official Shop |publisher = Kathimerini | access-date = 29 November 2016}}</ref><ref name = lifo>{{cite web | url = http://www.lifo.gr/market/marketnews/112396 | title = The Gadget Flow presents the official store| publisher = LIFO | access-date = 29 November 2016}}</ref> In October 2016 ''The Next Web'' named The Gadget Flow one of the most promising tech startups of 2016.<ref name = thenextweb /> As of 2017, [[Huffington Post]] reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.<ref>{{cite web| url=https://epicgadgets.de/| title=Gadgets Official Shop | access-date = 13 July 2015}}</ref><ref name = huffingtonpost2>{{cite web | url = http://www.huffingtonpost.com/entry/6000-companies-come-to-life-how-gadget-flow-revolutionizing_us_58b4557ee4b0658fc20f983f | title = 6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products | work = The Huffington Post | access-date = 6 March 2017}}</ref><ref name = huffingtonpost3>{{cite web | url = https://www.huffingtonpost.com/entry/5-smart-shopping-apps-taking-the-retail-world-by-storm_us_59cdb1eae4b0f58902e5cb18 | title = 5 Smart Shopping Apps Taking the Retail World by Storm| publisher = Huffington Post | access-date = 24 January 2018}}</ref> In 2017 ''Entrepreneur'' magazine listed the site as a "secret weapon" to [[crowdfunding]] success.<ref name = entrepreneur>{{cite web | url = https://www.entrepreneur.com/article/287742 | title = 3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success| publisher = Entrepreneur magazine | access-date = 6 March 2017}}</ref><ref name = inc3>{{cite web | url = https://www.inc.com/rahul-varshneya/does-your-product-have-to-be-unique-to-be-successful.html | title = Does Your Product Have To Be Unique To Be Successful? | publisher = Inc. | access-date = 24 January 2018}}</ref>
The company launched The Gadget Flow Shop in August 2016.<ref name = CNNGreece /><ref name = kathimerini>{{cite web | url = http://www.kathimerini.gr/872759/article/texnologia/gadgets/to-gadget-flow-paroysiazei-to-epishmo-katasthma-toy | title = The Gadget Flow Presents the Official Shop |publisher = Kathimerini | access-date = 29 November 2016}}</ref><ref name = lifo>{{cite web | url = http://www.lifo.gr/market/marketnews/112396 | title = The Gadget Flow presents the official store| publisher = LIFO | access-date = 29 November 2016}}</ref> In October 2016 ''The Next Web'' named The Gadget Flow one of the most promising tech startups of 2016.<ref name = thenextweb /> As of 2017, [[Huffington Post]] reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.<ref>{{cite web| url=https://epicgadgets.de/| title=Gadgets Official Shop | access-date = 13 July 2015}}</ref><ref name = huffingtonpost2>{{cite web | url = http://www.huffingtonpost.com/entry/6000-companies-come-to-life-how-gadget-flow-revolutionizing_us_58b4557ee4b0658fc20f983f | title = 6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products | work = The Huffington Post | access-date = 6 March 2017}}</ref><ref name = huffingtonpost3>{{cite web | url = https://www.huffingtonpost.com/entry/5-smart-shopping-apps-taking-the-retail-world-by-storm_us_59cdb1eae4b0f58902e5cb18 | title = 5 Smart Shopping Apps Taking the Retail World by Storm| publisher = Huffington Post | access-date = 24 January 2018}}</ref> In 2017 ''Entrepreneur'' magazine listed the site as a "secret weapon" to [[crowdfunding]] success.<ref name = entrepreneur>{{cite web | url = https://www.entrepreneur.com/article/287742 | title = 3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success| publisher = Entrepreneur magazine | access-date = 6 March 2017}}</ref><ref name = inc3>{{cite web | url = https://www.inc.com/rahul-varshneya/does-your-product-have-to-be-unique-to-be-successful.html | title = Does Your Product Have To Be Unique To Be Successful? | publisher = Inc. | access-date = 24 January 2018}}</ref>


In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and [[simultaneous localization and mapping]] technology to show products in augmented reality.<ref name = trendhunter>{{cite web | url = https://www.trendhunter.com/trends/gadget-flow | title = Augmented Reality Marketplaces | publisher = Trend Hunter | access-date = 24 January 2018}}</ref>
In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and [[simultaneous localization and mapping]] technology to show products in augmented reality.<ref name = trendhunter>{{cite web | url = https://www.trendhunter.com/trends/gadget-flow | title = Augmented Reality Marketplaces | publisher = Trend Hunter | access-date = 24 January 2018}}</ref>


Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by [[Entrepreneur (magazine)|''Entrepreneur magazine''<nowiki/>'s]] 2017 Entrepreneur 360 list.<ref>{{Cite web|url=https://www.entrepreneur.com/360|title=The Best Entrepreneurial Companies in America|website=Entrepreneur|language=en|access-date=2020-03-12}}</ref>
Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by [[Entrepreneur (magazine)|''Entrepreneur magazine''<nowiki/>'s]] 2017 Entrepreneur 360 list.<ref>{{Cite web|url=https://www.entrepreneur.com/360|title=The Best Entrepreneurial Companies in America|website=Entrepreneur|language=en|access-date=2020-03-12}}</ref>

In 2018 Gadget Flow launched the first episode of its podcast about marketing, [[crowdfunding]], and product placement.<ref>{{Cite web|last=|first=|title=Gadget Flow Podcasts|url=https://player.fm/podcasts/Gadget-Flow|url-status=live|access-date=2021-02-22|website=player.fm|language=en}}</ref><ref>{{Cite web|title=The Gadhet Flow Episodes|url=https://podcast.thegadgetflow.com/episodes|url-status=live|access-date=2021-02-22|website=podcast.thegadgetflow.com}}</ref>


==External links==
==External links==

Revision as of 14:01, 22 February 2021

Gadget Flow Inc
Company typeC Corp
IndustryOnline Retail, Internet Marketing
FoundedAugust 15, 2012; 12 years ago (2012-08-15)
FoundersEvan Varsamis, Cassie Ousta, Mike Chliounakis
HeadquartersUniondale, New York, U.S.
Area served
Worldwide
ServicesOnline shopping, Internet marketing
Websitethegadgetflow.com

Gadget Flow (also known as The Gadget Flow) is a New York-based curated e-commerce marketplace launched in 2012 in Greece by Evan Varsamis, Cassie Ousta, and Mike Chliounakis.[1][2][3] At 22 million visits per month it is among the largest product-search engines with an emphasis on researching products from Amazon, Etsy, Kickstarter, IndieGogo and other crowdfunding platforms.[4][5][6][7][8]

History

In 2012, Gadget Flow was founded in an apartment in Athens, Greece by college students Evan Varsamis, Cassie Ousta and Mike Chliounakis as a design inspiration blog.[9] Its first revenues came from banner advertising around published content on new products from Greek designers and artists on Amazon.com and Etsy.[9] The team added a “buy now” button after each product review that took the visitor to the artisan's website.[9][10]

In early 2013 the site's founders added digital advertising and social media services, but after seeing The Gadget Flow website traffic triple after a relaunch, they refocused on the core business.[5][11] The company drew attention from its exhibitions at tech events and conferences, including Web Summit Dublin held in November 2014 and The Next Web Conference NYC held in November 2015.[12][13]

In 2014 the site launched iOS and Android applications for product search;[1] product features include live video product reviews with interactive question-and-answer sessions.[5][1]

The company launched The Gadget Flow Shop in August 2016.[1][14][15] In October 2016 The Next Web named The Gadget Flow one of the most promising tech startups of 2016.[5] As of 2017, Huffington Post reported that the site had featured over 6,000 products, with Gadget Flow topping its list of smart shopping apps.[16][17][18] In 2017 Entrepreneur magazine listed the site as a "secret weapon" to crowdfunding success.[19][20]

In Fall 2017, news outlets reported that Gadget Flow enabled Apple's ARKit and simultaneous localization and mapping technology to show products in augmented reality.[21]

Gadget Flow was named one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine's 2017 Entrepreneur 360 list.[22]

In 2018 Gadget Flow launched the first episode of its podcast about marketing, crowdfunding, and product placement.[23][24]

References

  1. ^ a b c d "Introducing the Official The Gadget Flow Shop". CNN Greece. Retrieved 29 November 2016.
  2. ^ "Can Startups Survive in Greece?". Geek Time. Retrieved 29 November 2016.
  3. ^ "What Potential Employers Want to Know Most is Not on Your Resume". My San Antonio. Retrieved 29 November 2016.
  4. ^ "What PR Pros Can Learn From Successful Organic Growth". AdWeek. Retrieved 6 March 2017.
  5. ^ a b c d "The Gadget Flow Knows What you Want". The Next Web. Retrieved 29 November 2016.
  6. ^ "The Gadget Flow presents the official shop". Huffington Post. Retrieved 2 December 2016.
  7. ^ "A product discovery platform that simplifies online product exploration". WIO News. Retrieved 4 December 2016.
  8. ^ "How Gadget Flow Went From Ground Floor To 22M Viewers A Month (No VC Or PR Agents Involved)". Forbes magazine. Retrieved 6 March 2017.
  9. ^ a b c "3 Greeks, One Startup, 200 Million Visits". Fortune Magazine. Retrieved 29 November 2016.
  10. ^ "5 Top Gadget Gift Sites". PC World. Retrieved 29 November 2016.
  11. ^ "How We Supercharged Growth Without Raising Money". Minute Hack. Retrieved 29 November 2016.
  12. ^ "Exclusive Greek Startup Teams at Web Summit". Greek Reporter. Retrieved 29 November 2016.
  13. ^ "How Digital Marketers Can Join the Authenticity Movement". Inc. magazine. Retrieved 6 March 2017.
  14. ^ "The Gadget Flow Presents the Official Shop". Kathimerini. Retrieved 29 November 2016.
  15. ^ "The Gadget Flow presents the official store". LIFO. Retrieved 29 November 2016.
  16. ^ "Gadgets Official Shop". Retrieved 13 July 2015.
  17. ^ "6,000 Companies Come to Life... How Gadget Flow's Revolutionizing How You Discover Products". The Huffington Post. Retrieved 6 March 2017.
  18. ^ "5 Smart Shopping Apps Taking the Retail World by Storm". Huffington Post. Retrieved 24 January 2018.
  19. ^ "3 Secret Weapons to Make Your Crowdfunding Campaign a Resounding Success". Entrepreneur magazine. Retrieved 6 March 2017.
  20. ^ "Does Your Product Have To Be Unique To Be Successful?". Inc. Retrieved 24 January 2018.
  21. ^ "Augmented Reality Marketplaces". Trend Hunter. Retrieved 24 January 2018.
  22. ^ "The Best Entrepreneurial Companies in America". Entrepreneur. Retrieved 2020-03-12.
  23. ^ "Gadget Flow Podcasts". player.fm. Retrieved 2021-02-22.{{cite web}}: CS1 maint: url-status (link)
  24. ^ "The Gadhet Flow Episodes". podcast.thegadgetflow.com. Retrieved 2021-02-22.{{cite web}}: CS1 maint: url-status (link)
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