Nutella: Difference between revisions
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'''Nutella''' is the [[brand]] name of a [[hazelnut]]-based sweet spread registered by the [[Italy|Italian]] company [[Ferrero SpA|Ferrero]] at the end of 1963. The recipe was developed from an earlier Ferrero's spread released in 1949. Nutella is |
'''Nutella''' is the [[brand]] name of a [[hazelnut]]-based sweet spread registered by the [[Italy|Italian]] company [[Ferrero SpA|Ferrero]] at the end of 1963. The recipe was developed from an earlier Ferrero's spread released in 1949. Nutella is sold in over 75 countries. |
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==History== |
==History== |
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[[Gianduja (chocolate)|Gianduja]] is a type of chocolate containing approximately 50% [[almond]] and [[hazelnut]] paste. It was developed in [[Piedmont, Italy|Piedmont]], |
[[Gianduja (chocolate)|Gianduja]] is a type of chocolate containing approximately 50% [[almond]] and [[hazelnut]] paste. It was developed in [[Piedmont, Italy|Piedmont]], Italy after taxes on [[cocoa bean]]s hindered the diffusion of conventional chocolate. Pietro Ferrero owned a patisserie in [[Alba (CN)|Alba]], in the [[Langhe]] district of Piedmont, an area known for the production of hazelnuts. He sold an initial batch of {{convert|300|kg|lb}} of "''Pasta Gianduja''" in 1946. This was originally a solid block, but in 1949, Pietro developed his first spread, which he started to sell in 1951 as "''Supercrema''". |
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In 1963, Pietro's son Michele |
In 1963, Pietro's son Michele revamped ''Supercrema'' with the intention of marketing it across [[Europe]]. Its composition was modified and it was renamed "Nutella." The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.{{Citation needed|date=February 2007}} |
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==Pronunciation== |
==Pronunciation== |
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{{Unreferenced section|date=September 2009}} |
{{Unreferenced section|date=September 2009}} |
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The Italian pronunciation is {{IPA-it|nuˈtɛlːa|}}, and an approximation of this is made in most other languages, including American and Canadian English: {{IPA-en|nʌːˈtɛlə|}}. In the [[United Kingdom]] and [[Australia]], Nutella is normally {{pron-en|nʌˈtɛlə}}, reflecting its original derivation from the English word "nut" {{IPA|/nʌt/}}. |
The Italian pronunciation is {{IPA-it|nuˈtɛlːa|}}, and an approximation of this is made in most other languages, including American and Canadian English: {{IPA-en|nʌːˈtɛlə|}}. In the [[United Kingdom]] and [[Australia]], Nutella is normally {{pron-en|nʌˈtɛlə}}, reflecting its original derivation from the English word "nut" {{IPA|/nʌt/}}. |
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==Composition== |
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Nutella is a modified form of [[Gianduja (chocolate)|gianduja]]. The exact recipe is a secret closely guarded by [[Ferrero SpA|Ferrero]]. According to the product label, the main ingredients of Nutella are [[sugar]] and [[vegetable oils]], followed by [[hazelnut]], [[cocoa]] and [[skimmed milk]], which together comprise at most 28% of the ingredients. The recipe for Nutella varies in different countries: for example, the Italian formulation uses less sugar than the product sold in [[France]]. Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a chocolate cream, as it does not meet minimum [[cocoa]] concentration criteria. |
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About half of the calories in Nutella come from fat (11 g in a 37 g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20 g, 80 kcal).<ref>{{cite web | url=http://www.nutritiondata.com/facts-C00001-01c21Pe.html | title=Nutrition Facts and Analysis for Chocolate-flavored hazelnut spread | publisher=NutritionaData | accessdate=2008-11-09}}</ref> |
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'''Listed ingredients''' |
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{| class="wikitable sortable" |
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! Country |
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! [[sugar]] |
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! oil |
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! [[hazelnuts]] |
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! cocoa |
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! skim milk |
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! [[emulsifier]] |
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! [[flavouring]] |
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! others |
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|- |
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| {{flag|Australia}}<br/>{{flag|New Zealand}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa powder]] (7.4%) |
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| [[skimmed milk]] powder (8.7%) |
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| [[soybean|soy]] [[lecithin]] |
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| [[vanillin]] |
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| |
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|- |
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| {{flag|Belgium}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa powder]] (7.4%) |
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| [[skimmed milk]] powder (6.6%) |
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| [[soybean|soy]] [[lecithin]] |
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| flavouring |
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| |
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|- |
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| {{flag|France}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa powder]] (7.4%) |
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| [[skimmed milk]] powder (6.6%) |
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| [[soybean|soy]] [[lecithin]] |
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| flavouring |
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| |
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|- |
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| {{flag|Germany}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa powder]] |
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| [[skimmed milk]] powder (7.5%) |
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| [[soybean|soy]] [[lecithin]] |
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| [[vanillin]] |
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| |
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|- |
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| {{flag|Greece}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa powder]] (7,4%) |
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| [[skimmed milk]] powder (5%) |
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| [[soybean|soy]] [[lecithin]] |
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| flavouring |
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| |
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|- |
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| {{flag|Italy}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa powder]] |
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| [[skimmed milk]] powder (5%) |
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| [[soybean|soy]] [[lecithin]] |
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| flavouring |
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| [[whey]] powder |
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|- |
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| {{flag|Brazil}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa]] (7.5%) |
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| [[skimmed milk]] powder (6.6%) |
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| [[soybean|soy]] [[lecithin]] |
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| [[vanillin]] |
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| [[whey]] powder |
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|- |
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| {{flag|Poland}} |
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| {{yes}} |
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| [[grapeseed]] |
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| 13% |
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| [[cocoa]] (7.4%) |
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| [[skimmed milk]] (5%) |
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| [[soybean|soy]] [[lecithin]] |
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| [[vanillin]] |
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| lactose |
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|- |
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| {{flag|Spain}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat free [[cocoa]] (7.4%) |
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| [[skimmed milk]] powder (6.6%) |
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| [[soybean|soy]] [[lecithin]] |
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| flavouring |
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| [[whey]] powder |
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|- |
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| {{flag|United Kingdom}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa]] (7.4%) |
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| [[skimmed milk]] powder (6.6%) |
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| [[soybean|soy]] [[lecithin]] |
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| vanillin |
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| [[whey]] powder |
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|- |
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| {{flag|Croatia}}<br/>{{flag|Bosnia and Herzegovina}}<br/>{{flag|Slovenia}}<br/>{{flag|Republic of Macedonia}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa]] (7.4%) |
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| [[skimmed milk]] powder (5%) |
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| [[soybean|soy]] [[lecithin]] |
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| flavouring |
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| [[whey]] powder |
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|- |
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| {{USA}}<br/>{{flag|Mexico}}<br/>{{flag|Canada}} |
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| {{yes}} |
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| modified [[palm oil|palm]] |
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| [[hazelnuts]] |
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| [[cocoa]] |
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| [[skimmed milk]] |
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| [[soybean|soy]] [[lecithin]] |
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| [[vanillin]] |
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| reduced mineral [[whey]] |
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|- |
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| {{flag|Israel}} |
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| {{yes}} |
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| [[vegetable oil|vegetable]] |
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| 13% |
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| fat-reduced [[cocoa powder]] (7.4%) |
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| [[skimmed milk]] powder (5%) |
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| [[soybean|soy]] [[lecithin]] |
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| vanillin |
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|- |
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|} |
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=== Nutrition Facts === |
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Per 13 oz Jar (371 g) (USA & Canada Product) |
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*[[Calories]] 1950 |
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*[[Fat]] 110 g |
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**Saturated 35 g |
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**Trans 0 g |
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*[[Cholesterol]] 0 mg |
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*[[Sodium]] 150 mg |
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*[[Carbohydrate]] 220 g |
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**[[Fiber]] 10 g |
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**Sugars 210 g |
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*[[Protein]] 30 g |
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=== Allergy information === |
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Nutella is generally not recommended for people with an [[allergy]] to nuts. |
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For many years (according to the Internet Archive [[Internet Archive#Wayback_Machine|Wayback Machine]], from at least October 2000 to at least August 2007) the [http://nutellausa.com/faqs.htm Nutella USA FAQ] stated that the peanut oil used in Nutella production goes through a hot-solvent extraction process, which removes its [[protein]] content and theoretically renders it non-allergenic. This FAQ statement has since been removed. The fact that Nutella contains traces of peanuts has caused it to be banned (in common with other foods that may contain nuts) from school [[lunch]]es in some schools in Australia, UK, and Canada where pupils bring their own lunch to school. These schools call themselves "Nut-free zones".<ref>{{cite web | url=http://news.bbc.co.uk/2/hi/uk_news/education/3682659.stm | title=Schools become 'nut-free zones' | publisher=[[BBC News]] | accessdate = 2008-11-09 | date=2004-05-05}}</ref> As of late 2007, Nutella sold in the USA and Canada no longer uses peanut oil. |
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Nutella is also not recommended for people with [[milk allergy]] or [[lactose intolerance]] because of its [[skimmed milk]] and [[whey]] content. |
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==Containers== |
==Containers== |
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Although Nutella is marketed in a variety of packages, its typical containers have always been made of [[glass]] (though [[plastic]] containers are more common in the [[United States|USA]], Canada, and [[Mexico]]). Initially, the most popular glass containers were quite small, the size of a standard water glass, with the result that they could be used as normal table glasses once the product inside had been consumed. Different forms of these glasses are produced, turning them into collectible items. |
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Today, Nutella is more frequently marketed in jars of a characteristic, trademarked oval shape (pictured above). These are generally 200 g, 350 g, 400 g or 750 g jars, although in some countries (such as [[Italy]] and [[France]]), 3 kg and 5 kg jars are available (most commonly for special occasions, such as Christmas). Single-serving 30g plastic packages are also available and are usually sold in packages of three. In the United States, Nutella is typically sold in 13 oz jars (371 grams). Besides these, there are also various 'limited edition' jars. One example is the jar released to the German market in 2002 to celebrate the introduction of the [[Euro]]. The jar contained 1.95583 kg, which is the exact exchange rate between the Deutsche Mark and the Euro. |
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In Australia, Nutella is sold in the standard oval-shaped plastic jars with [[translucent]] plastic screw top lids. Single-serving catering packs aimed at the school lunch market are also available in retail stores. |
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==Success== |
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[[Image:Nutella ak.jpg|thumb|200px|Nutella on bread.]] |
[[Image:Nutella ak.jpg|thumb|200px|Nutella on bread.]] |
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===In Italy=== |
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In its home country of [[Italy]], Nutella has become a cultural and social phenomenon. Many books have been written about it, and it is the core of a celebrated scene in the movie ''[[Bianca (film)|Bianca]]'', by the Italian filmmaker [[Nanni Moretti]], in which a character relieves his [[Post-coital tristesse|post-coital]] anxieties by eating chocolate coated bread, spread from a gigantic Nutella jar. |
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===In France=== |
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In France, Nutella is the most popular spread. It represents 89% of the market share. Ferrero's factory in Villers-Écalles is the world largest producer of Nutella with about 70,000 tons per year. |
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===Internationally=== |
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Nutella is also very popular in the rest of [[Europe]], [[India]], [[Malaysia]], [[Puerto Rico]], [[Australia]], [[New Zealand]], [[Singapore]], [[Canada]], [[Brazil]], [[Trinidad and Tobago]], [[Mexico]], the [[Philippines]] , the [[Middle East]] and [[South Africa]], mostly with children and teenagers. This is less true in the [[United States]] where the product was only available as an expensive import until the 2000s. In the United States, [[basketball]] star [[Kobe Bryant]] was a former spokesman for Nutella, having lived in Italy from ages 6 through 13. Nutella is briefly mentioned in Chloé Doutre-Roussel's "The Chocolate Connoisseur", which includes an anecdote of her mother flying into [[Mexico]] with several jars and smearing it on her face to convince a Customs Officer that it was a facial mask, and not a banned food product. |
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In 1999, Nutella was one of the official sponsors of the [[1999–2000 UEFA Champions League]] season. They were advertised at every game on a bill board. |
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In 2009, Ferrero launched a new product, Nutella&Go! (so far only available in France and Germany), which consists of biscuit sticks and Nutella in a single-serve pot with two compartments for both products; the idea being to dip the biscuit sticks into the Nutella. In the same year, the [[Andreas Johnson]] song "[[Glorious (Andreas Johnson song)|Glorious]]" was used in all Nutella commercials in France. |
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===Competitors=== |
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While Nutella has generally become synonymous with hazelnut and chocolate spread worldwide, similar products with other brand names enjoy wide success in some countries. This includes "[[Merenda]]" in [[Greece]] ("''merenda''" is [[Italian language|Italian]] for a mid-afternoon snack), [[Nocilla]] in [[Spain]], and [[Nucita]] in [[South America]]. |
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Although Nutella is marketed in a variety of packages, its typical containers have always been made of [[glass]] (though [[plastic]] containers are more common in the [[United States|USA]], Canada, and [[Mexico]]). Initially, the most popular glass containers were quite small, the size of a standard water glass; they could be used as normal table glasses once the product had been consumed. |
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* Green & Black's Hazelnut Chocolate Spread (Organic) |
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* "Pâte à tartiner noisette cacao" by Jardin Bio in France (Organic) |
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* [[Groupe Casino|Casino]]'s own brand chocolate and hazelnut spread in France |
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* Kremino in Bosnia and Herzegovina and Serbia |
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* Linolada in Croatia |
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* [[Nocilla]] in [[Spain]] (''Nocilla'' is originally a Spanish product. Nutella only entered the Spanish market recently). |
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* [[Tulicreme]] in [[Portugal]] |
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*[[Nusskati]], [[Nudossi]], [[Nutoka]], [[Nulacta]], [[Nusspli]], [[Pasta nussa]],[[Winsenia]] and [[Choco Duo]] in [[Germany]] |
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* [[Mars, Incorporated|Mars]] have a brown-and-white swirled hazelnut-chocolate spread, [[Milky Way (spread)|Milky Way]], named for their [[Milky Way bar]], and also a chocolate-and-hazelnut spread swirled with crunchy [[peanut butter]] and [[caramel]], [[Snickers (spread)|Snickers]], named for their [[Snickers]] bar. |
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*[[Chokella]] ([[Nestlé]], [[Sarelle]] [[Sagra]] and Çokokrem ([[Ülker]]) in [[Turkey]]. |
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*Choconutta, Hazella spread and a wide variety of [[Store Brand]] hazelnut spreads are available in [[Canada]]. |
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*Plasmon's [[Ergo Spalma]] and Star's [[Ciao Crem]] have been the most important alternative products to Nutella in [[Italy]] though nowadays they are no longer on sale. Ergo Spalma had quite a lot more chocolate than Nutella in it. There was another competitor, less famous, called Nutty Bicolore (Bicolore means "two colours") which was a jar of a Nutella-like cream combined with a beige vanilla cream. During the late '80s, the Nutella brand copied this particular recipe creating Nutella Bicolore, which however did not encounter great success. |
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* [[Nugatti]] in [[Norway]] |
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* Nutino - made in Italy. Sold in Australia. |
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* [[Viki krema]] in [[Slovenia]] |
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* [[Eurocrem]], [[Cipiripi]] and [[Wunder duo]] in [[Serbia]] |
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* [[Nucita]] in [[Venezuela]] |
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* [[Nucy]] in the [[Dominican Republic]] |
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* [[Condon]] in [[Ireland]] |
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* [[Chocoleca]] in [[Senegal]] |
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* [[Delinut]] in [[Belgium]] |
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* [[Finetti]] in [[Romania]] |
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* [[Duo Penotti]] in the [[Netherlands]] |
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* [[Crema Toscana]] by [[Amedei]] in [[Italy]] |
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==References== |
==References== |
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Revision as of 07:24, 24 October 2009
Nutella is the brand name of a hazelnut-based sweet spread registered by the Italian company Ferrero at the end of 1963. The recipe was developed from an earlier Ferrero's spread released in 1949. Nutella is sold in over 75 countries.
History
Gianduja is a type of chocolate containing approximately 50% almond and hazelnut paste. It was developed in Piedmont, Italy after taxes on cocoa beans hindered the diffusion of conventional chocolate. Pietro Ferrero owned a patisserie in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts. He sold an initial batch of 300 kilograms (660 lb) of "Pasta Gianduja" in 1946. This was originally a solid block, but in 1949, Pietro developed his first spread, which he started to sell in 1951 as "Supercrema".
In 1963, Pietro's son Michele revamped Supercrema with the intention of marketing it across Europe. Its composition was modified and it was renamed "Nutella." The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.[citation needed]
Pronunciation
 |
The Italian pronunciation is [nuˈtɛlːa], and an approximation of this is made in most other languages, including American and Canadian English: /nʌːˈtɛlə/. In the United Kingdom and Australia, Nutella is normally Template:Pron-en, reflecting its original derivation from the English word "nut" /nʌt/.
Containers
Although Nutella is marketed in a variety of packages, its typical containers have always been made of glass (though plastic containers are more common in the USA, Canada, and Mexico). Initially, the most popular glass containers were quite small, the size of a standard water glass; they could be used as normal table glasses once the product had been consumed.
References
- Notes
- Official Nutella website (in Italian; there is a section on product history).
- Rosenblum, Mort. Chocolate: A Bittersweet Sage of Dark and Light (2006), "Where's the Nutella", pp. 241–247. ISBN 0865477302
External links
Wikimedia Commons has media related to Nutella.
- Official websites: Italian (Italy), English (USA), German (Germany), English/French (Canada), [http://www.nutella.com.au English(Australia)
- World Nutella Day, February 5, 2008
- Flickr group showing photos of Nutella and Nutella alternatives