Sam Kekovich

Sam Kekovich

Sam Kekovich

"Slammin'" Sam Kekovich (born March 11, 1950) is an Australian media personality and former AFL player. He is well known for his controversial behaviour, both on and off the field.

AFL Career

Kekovich started his career with the North Melbourne football club in 1968, and in the following year, won the club's best and fairest award, and was the club's top goalkicker, kicking 56 goals. From that point, his brilliance was displayed only in flashes as he seemed to put more effort into other non-football activities, including soccer, trampolining, and posing naked in the "Truth" newspaper. These began to grate with those in power at the Kangaroos. However, he did play a role in the club's breakthrough premiership win in 1975.

After playing 125 VFL games for the Kangaroos between 1968 and 1976, he moved to Collingwood in 1977, but only played four games, retiring that season.

Media Career

He has carried on his flamboyant style into the media sector, being most notable for his rants on the ABC show The Fat, a breakfast show on Melbourne radio station 3AK, and more recently, an ad campaign encouraging people to eat more Australian lamb. In this particular ad campaign, he labeled vegetarians as being "un-Australian", provoking outrage from groups such as animal activists. The Advertising Standards Board allowed the ads to remain on the air, as they were considered satirical, despite viewer's complaints. He also appears on Triple M's pre-match AFL coverage.

External links

• View the Kekovich Lamb Ad and more at the Meat and Livestock Australia website

Sam Kokovich media profile