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The business magazine Fast Company published an article in its July 2007 issue which reported, among other things, that FIJI Water's production plant relies continuously on diesel generators and that the high-grade plastics used to make the bottles are transported from China to Fiji, where the product is then bottled and shipped.<ref>[http://www.fastcompany.com/magazine/117/features-message-in-a-bottle.html Message in a Bottle]</ref> In 2008, the company launched a promotional campaign and publicized intentions to become carbon negative, to reduce the size of its packaging 20% by 2010, and to explore recycling opportunities.<ref>{{cite news | title=Environmental Stewardship for FIJI Water | publisher=CoolBusinessIdeas.com | date=2008-10-03 | url=http://www.coolbusinessideas.com/archives/environmental_stewardship_for_fiji_water.html | accessdate = 2009-02-16}}</ref>
The business magazine Fast Company published an article in its July 2007 issue which reported, among other things, that FIJI Water's production plant relies continuously on diesel generators and that the high-grade plastics used to make the bottles are transported from China to Fiji, where the product is then bottled and shipped.<ref>[http://www.fastcompany.com/magazine/117/features-message-in-a-bottle.html Message in a Bottle]</ref> In 2008, the company launched a promotional campaign and publicized intentions to become carbon negative, to reduce the size of its packaging 20% by 2010, and to explore recycling opportunities.<ref>{{cite news | title=Environmental Stewardship for FIJI Water | publisher=CoolBusinessIdeas.com | date=2008-10-03 | url=http://www.coolbusinessideas.com/archives/environmental_stewardship_for_fiji_water.html | accessdate = 2009-02-16}}</ref>

===FIJI Water Delivery===
In 1999 FIJI Water began offering home and office delivery service. Today FIJI Water is still offering free-convenient home and office delivery through their [http://Store.FIJIWater.com. online store]. FIJI Water began offering delivery plans in the early 2000s such as 3-Month, 6-Month, and Annual Subscriptions. They later added Monthly Recurring Orders in which consumers can get Water delivered monthly on an ongoing basis. Still to this day many consumers do not know that FIJI Water can be delivered to your house or office.



== See also ==
== See also ==

Revision as of 23:38, 26 October 2010

Fiji Water
CountryFiji Viti Levu, Fiji
Sourceartesian aquifer
Typeartesian
pH7.5
Calcium (Ca)17
Magnesium (Mg)13
Silica (SiO2)85
TDS210
Websitehttp://www.fijiwater.com
All concentrations in milligrams per liter (mg/L); pH without units
File:FijiWaterDisplay.jpg
Fiji water for sale in a deli.

Fiji Water is a brand of bottled water controlled by American billionaires Stewart and Lynda Rae Resnick[1]. The water is derived, bottled, and shipped from the Fiji Islands. It is available in 330ml, 500ml, 1 liter and 1.5 liter bottles[2].

History

The business responsible for the brand was started in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited.[1] The first bottles were shipped to the United States in late 1997 and later became available in Europe and beyond.[citation needed] The billionaire industrial agriculture couple Stewart and Lynda Rae Resnick (affiliated with the companies Teleflora, POM Wonderful, pesticide manufacturer Suterra, and Paramount Agribusiness)[3] are the current owners.

On the Fiji Islands

According to marketing materials, the water comes from an artesian aquifer in the Yaqara Valley of Viti Levu[2].

In 2007-2008, disputes with the Fiji government over export duties led to legal cases, impounded shipments and a self-imposed industry-wide shutdown of Fijian water bottlers. The government eventually dropped its proposed 20-cent per liter tax.[4] In December 2008, Fiji Water laid off 40% of its staff due to weakening sales.[5]

The business magazine Fast Company published an article in its July 2007 issue which reported, among other things, that FIJI Water's production plant relies continuously on diesel generators and that the high-grade plastics used to make the bottles are transported from China to Fiji, where the product is then bottled and shipped.[6] In 2008, the company launched a promotional campaign and publicized intentions to become carbon negative, to reduce the size of its packaging 20% by 2010, and to explore recycling opportunities.[7]

FIJI Water Delivery

In 1999 FIJI Water began offering home and office delivery service. Today FIJI Water is still offering free-convenient home and office delivery through their online store. FIJI Water began offering delivery plans in the early 2000s such as 3-Month, 6-Month, and Annual Subscriptions. They later added Monthly Recurring Orders in which consumers can get Water delivered monthly on an ongoing basis. Still to this day many consumers do not know that FIJI Water can be delivered to your house or office.


See also

References

  1. ^ a b Sydney Morning Herald, "Hollywood couple buys Fiji Water for $63m", November 30, 2004
  2. ^ a b "FIJI FAQ". 2009. Retrieved 2 July 2010.
  3. ^ "Democratic lawmakers call on Senator Feinstein to retract water proposal". CAIVN. 2010. Retrieved 2010-02-20.
  4. ^ Fiji government yields to bottled water company pressure, IceNews, Chris Bolwig, July 26, 2008.
  5. ^ Bottled Waters Lose Their Effervescence, Business Week, January 30, 2009
  6. ^ Message in a Bottle
  7. ^ "Environmental Stewardship for FIJI Water". CoolBusinessIdeas.com. 2008-10-03. Retrieved 2009-02-16.