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{{Infobox Company
⚫
#REDIRECT [[Cerruti 1881]]
| company_name = Cerruti
| logo = [[Fichier:Cerruti Logo2.jpg|250px|Cerruti Logo]]
| foundation = [[1967]]
| founder = [[Nino Cerruti]]
| location = 3 Place de la Madeleine, [[Paris]], [[France]]
| area_served = Worldwide
| industry = [[Fashion]]
| products = [[Luxury goods]]
| homepage = [http://www.cerruti.com Cerruti]
}}
[[File:HK West Kln Elements mall shop Cerruti 1881.JPG|thumb|200px|Cerruti 1881 shop in Hong Kong]]

'Cerruti' is a Parisian [[fashion]] house founded in [[1967]] in [[Paris]] by the Italian stylist and fashion producer [[Nino Cerruti]].

In 1967 the Cerruti label was officially launched with the opening of the flagship store, at 3 Place de la Madeleine in [[Paris]], in order to be closer to the international fashion capital. The place is also the headquarters of the firm.

The Cerruti brand is illustrated by 120 years of italian tradition, with the modernity and elegance of a firm, typically parisian.

In August 2006, the company became property of the American firm ''MatlinPatterson Global Advisors''. The CEO is the french ''Florent Perrichon''.

== Italian Heritage ==
In 1881, the grandfather of Nino Cerruti founded the [[textile]] mill ''Lanificio Fratelli Cerruti''. Located in Biella, [[Italy]], the extraordinarily pure water in the region is put to perfect use to wash and treat the [[wool]]. The [[latter]] is imported principally from [[Australia]] and [[South Africa]], so as to develop [[flannel]], [[tweeds]], [[cashmere]], and butter muslin.

Under the guidance of [[Nino Cerruti]], the Piémontaise woolen workshop became a centre of research, producing numerous technical advances to create new threads such as the super 100 (1 kg of wool for 100 km of thread), later on followed by the super 120, 150, 180, up to 210.

To this day, Cerruti fabrics are produced in these very same workshops.

== History and traditions of the brand ==
The Cerruti label was launched in [[1967]] with a luxury menswear collection. A short time later, in 1976, the line 'Cerruti Woman' is created. [[Nino Cerruti]] is conviced that the truly elegance is based upon comfortable clothing. He creates new threads and new technics, checking each step of the production. Before creating his own brand, the young [[Giorgio Armani]] had worked in Paris with Mr Cerruti.
In 1978, the House makes an entry into the world of fine fragrance with ''Nino Cerruti pour Homme'', soon to be followed by ''Cerruti 1881 pour Homme'' in 1990, ''Cerruti Image'' in 1998 and ''l'Essence de Cerruti'' in 2008.

In the 1980's, Cerruti began a collaboration with cinema. From ''Bonnie and Clyde'', ''[[Pretty Woman]]'' to ''[[Basic Instinct]]'', the brand designed clothes for actors such as [[Clint Eastwood]], [[Sharon Stone]], [[Harrison Ford]], [[Al Pacino]] or [[Jean Paul Belmondo]]. Mr. Cerruti had [[cameo appearances]] in the following [[Cinema of the United States|Hollywood]] movies: ''[[Holy Man]]'' (1998), ''Catwalk'' (1996) and ''Cannes Man'' (1996).

In october [[2000]] [[Nino Cerruti]] sold his brand to italian investors and get back to the family business of his grandfather.

The end of [[2009]] marks the arrival of two new creative directors: ''Jesper Borjesson'' for men's collections and ''Richard Nicoll'' for women's. Both have feature their respective work during ''Parisian Fashion Week'' in [[January]] and [[March]] [[2010]], applauded by the press and by [[Nino Cerruti]] himself.

In [[July]] [[2009]], the flagship store at Place de la Madeleine closed its door for renovation. The design was entrusted to the French architect ''Christian Biecher''.

Prestigious stars like [[Diane Kruger]], [[Sienna Miller]], [[Kylie Minogue]] or [[Sofia Coppola]] are new customers conviced by the Cerruti style.

Today, the Cerruti brand is featured to ready-to-wear (men and women), jeans, sportswear, [[perfume|fragrances]], leather goods, watches, sunglasses, and other [[fashion accessories|accessories]] like writing instruments.

The house offers three lines, each for men and women: ''Cerruti'' (top line), ''Cerruti 1881'' (diffusion line) and ''18CRR81'' (sportswear). Cerruti's flagship store is located at 3, Place de la Madeleine in [[Paris]].

==Cerruti stores==
There are Cerruti, Cerruti 1881 and 18CRR81 stores throughout the world in [[Milan]], [[Cosenza]], [[Madrid]], [[London]], [[Munich]], [[Stockholm]], [[Athens]], [[Birmingham]], [[Riyadh]], [[Moscow]], [[New York City|New York]], [[Hong Kong]], [[Damascus]] and [[Tokyo]] among other locations. In addition, the label was sold through some 1,500 vendors.

== Chronology of Cerruti fragrances ==
*1978 Nino Cerruti (M)
*1985 Fair Play (M)
*1987 Nino Cerruti pour femme (F)
⚫
*1990 Cerruti 1881 (M)
*1995 Cerruti 1881 (F)
*1998 Cerruti Image (F)
*2000 Cerruti Image (M)
*2002 Cerruti 1881 Amber (M)
*2003 Cerruti 1881 Eau d'Eté (F)
*2004 Cerruti Sí (M)
*2006 Cerruti 1881 - Black (M))
*2006 Cerruti 1881 pour femme - White (F)
*2008 L'Essence de Cerruti (M)

=== Links ===
* [[Nino Cerruti]]

== External links ==
* http://www.cerruti.com - Official site
* http://www.richardnicoll.com - Richard Nicoll official site
* http://www.lanificiocerruti.com - Lanificio Fratelli Cerruti site
*[http://www.vogue.co.uk/fashion/show.aspx/full-length-photos/id,6440 Cerruti mens collection spring/summer 2009 by vogue.co.uk]
*[http://men.style.com/fashion/collections/S2008MEN/complete/thumb/CERMEN Cerruti mens collection spring/summer 2008 by men.style.com]

[[Category:Fashion accessory brands]]
[[Category:High fashion brands]]
[[Category:Luxury brands]]
[[Category:Clothing companies of France]]
[[Category:Companies of France]]
[[Category:Italian fashion designers]]
[[Category:French brands]]
[[fr:Cerruti]]

Revision as of 15:08, 16 November 2010

Cerruti
IndustryFashion
Founded1967
FounderNino Cerruti
Headquarters3 Place de la Madeleine, Paris, France
Area served
Worldwide
ProductsLuxury goods
WebsiteCerruti
Cerruti 1881 shop in Hong Kong

'Cerruti' is a Parisian fashion house founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti.

In 1967 the Cerruti label was officially launched with the opening of the flagship store, at 3 Place de la Madeleine in Paris, in order to be closer to the international fashion capital. The place is also the headquarters of the firm.

The Cerruti brand is illustrated by 120 years of italian tradition, with the modernity and elegance of a firm, typically parisian.

In August 2006, the company became property of the American firm MatlinPatterson Global Advisors. The CEO is the french Florent Perrichon.

Italian Heritage

In 1881, the grandfather of Nino Cerruti founded the textile mill Lanificio Fratelli Cerruti. Located in Biella, Italy, the extraordinarily pure water in the region is put to perfect use to wash and treat the wool. The latter is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin.

Under the guidance of Nino Cerruti, the Piémontaise woolen workshop became a centre of research, producing numerous technical advances to create new threads such as the super 100 (1 kg of wool for 100 km of thread), later on followed by the super 120, 150, 180, up to 210.

To this day, Cerruti fabrics are produced in these very same workshops.

History and traditions of the brand

The Cerruti label was launched in 1967 with a luxury menswear collection. A short time later, in 1976, the line 'Cerruti Woman' is created. Nino Cerruti is conviced that the truly elegance is based upon comfortable clothing. He creates new threads and new technics, checking each step of the production. Before creating his own brand, the young Giorgio Armani had worked in Paris with Mr Cerruti.

In 1978, the House makes an entry into the world of fine fragrance with Nino Cerruti pour Homme, soon to be followed by Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998 and l'Essence de Cerruti in 2008.

In the 1980's, Cerruti began a collaboration with cinema. From Bonnie and Clyde, Pretty Woman to Basic Instinct, the brand designed clothes for actors such as Clint Eastwood, Sharon Stone, Harrison Ford, Al Pacino or Jean Paul Belmondo. Mr. Cerruti had cameo appearances in the following Hollywood movies: Holy Man (1998), Catwalk (1996) and Cannes Man (1996).

In october 2000 Nino Cerruti sold his brand to italian investors and get back to the family business of his grandfather.

The end of 2009 marks the arrival of two new creative directors: Jesper Borjesson for men's collections and Richard Nicoll for women's. Both have feature their respective work during Parisian Fashion Week in January and March 2010, applauded by the press and by Nino Cerruti himself.

In July 2009, the flagship store at Place de la Madeleine closed its door for renovation. The design was entrusted to the French architect Christian Biecher.

Prestigious stars like Diane Kruger, Sienna Miller, Kylie Minogue or Sofia Coppola are new customers conviced by the Cerruti style.

Today, the Cerruti brand is featured to ready-to-wear (men and women), jeans, sportswear, fragrances, leather goods, watches, sunglasses, and other accessories like writing instruments.

The house offers three lines, each for men and women: Cerruti (top line), Cerruti 1881 (diffusion line) and 18CRR81 (sportswear). Cerruti's flagship store is located at 3, Place de la Madeleine in Paris.

Cerruti stores

There are Cerruti, Cerruti 1881 and 18CRR81 stores throughout the world in Milan, Cosenza, Madrid, London, Munich, Stockholm, Athens, Birmingham, Riyadh, Moscow, New York, Hong Kong, Damascus and Tokyo among other locations. In addition, the label was sold through some 1,500 vendors.

Chronology of Cerruti fragrances

  • 1978 Nino Cerruti (M)
  • 1985 Fair Play (M)
  • 1987 Nino Cerruti pour femme (F)
  • 1990 Cerruti 1881 (M)
  • 1995 Cerruti 1881 (F)
  • 1998 Cerruti Image (F)
  • 2000 Cerruti Image (M)
  • 2002 Cerruti 1881 Amber (M)
  • 2003 Cerruti 1881 Eau d'Eté (F)
  • 2004 Cerruti Sí (M)
  • 2006 Cerruti 1881 - Black (M))
  • 2006 Cerruti 1881 pour femme - White (F)
  • 2008 L'Essence de Cerruti (M)
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