Physique 57

Physique 57 is a fitness company founded in 2006 and headquartered in New York City. The company operates five exercise studios and retails its own line of fitness DVDs through its website and in retailers including Lululemon Athletica and Norma Kamali. The company has also announced its first book, The Physique 57(R) Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body, will launch in 2012. In addition, the company has partnernships with Canyon Ranch and One&Only Resorts, where it leads fitness retreats around the country and in the Bahamas multiple times a year. In 2010, Physique 57 was named as #377 in Inc. (magazine) Magazine's list of the 500 fastest growing companies in America.

Current Locations

There are presently five Physique 57 locations. The flagship studio is located in New York City at 24 W 57th Street. The second New York City location is located at 161 Avenue of the Americas and the third location in New York City is at 2109 Broadway on the Upper West Side. The fourth studio is located in Bridgehampton at 264 Butter Lane Barn. The Beverly Hills, CA studio opened in June 2010 and is located at 320 North Cañon Drive.

Approach

Physique 57’s approach to fitness has its root in the Lotte Berk Method. The regimen includes strength training, cardio and a ballet barre for a workout that improves flexibility and endurance while strengthening abdominals and sculpting the muscles. Proponents of the Lotte Berk Method state that it leads to a more elongated body, like that of a dancer. Classes are 57 minutes in length and are designed to make use of every minute.

History

Physique 57 is an internationally renowned fitness studio, fitness DVD producer and distributor. Since its launch in 2006, Physique 57 has experienced rapid customer growth and now owns and operates five studios—three in New York City, one in Los Angeles and one in the Hamptons.

Physique 57 co-founder Jennifer Vaughan Maanavi is a dance enthusiast, Columbia MBA and former Wall Street professional. In 2005, upon the sudden closing of The Lotte Berk Method, a highly respected fitness studio offering the eponymous technique created in the 1950s by a former accomplished ballet dancer, Jennifer realized that she and legions of devout Lotte Berk followers needed a new home. Teaming up with Tanya Becker, one of the foremost instructors of The Lotte Berk Method for over a decade, Physique 57 was born—a modern take on Lotte Berk's fitness revelation, paired with world class business management techniques.

Expansion

In February 2006, Physique 57 debuted at 24 W. 57th Street in New York City to ecstatic clients and long waitlists.

Next, Physique 57 claimed familiar territory by following clients east for the summer to the Hamptons. In May 2006, the Bridgehampton outpost opened in Lotte Berk’s former space at 264 Butter Lane Barn. Sold out Hamptons classes catered to a broad audience who insisted that Physique 57’s expansion plans continue. Their interest was obliged in grand style in the fall of 2007, with the opening of the expansive Physique 57 Spring Street location in Soho’s historic Butterick building.

Physique 57 captured the vibe of New York and the Hamptons, so when thinking about the next location, Los Angeles was the obvious choice. In June 2010, Physique 57 Beverly Hills launched its gorgeous new studio just steps from Rodeo Drive, and was immediately honored as Best New Fitness Class by Los Angeles Magazine.

In August 2011, Physique 57 opened its third Manhattan studio on the Upper West Side to cater to its rapidly growing uptown client base. The sophisticated, luxurious and sun-drenched facility is housed in one of New York City’s most beautiful landmarks, the famous Ansonia.

DVDs

For years Physique 57 has been challenging women and men to work their bodies in new and exciting ways using natural body resistance, unique choreography and motivating music set to an energizing pace. The smashing success of the studios, amazing client results and numerous unsolicited celebrity endorsements helped spread the word that Physique 57 is effective. In June 2009, Physique 57 launched its first DVD Workout Series to bring the method into the homes of people around the world. In December 2010, building on the success of the award-winning and best-selling Volume 1 results, the highly anticipated Physique 57 DVD Workout Series Volume 2 was released.

Partnerships

2010, a banner year capped by the inclusion of Physique 57 as #377 in Inc. Magazine’s list of the 500 fastest growing private companies in America, was marked by growth in all aspects of the company, including partnerships with Canyon Ranch, One and Only Resorts, QVC and Plus One Health Management.

The Physique 57 Solution Book

In January 2012, Physique 57 launched its first-ever book, The Physique 57 Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body by co-founders Tanya Becker and Jennifer Maanavi. The Physique 57 Solution combines the groundbreaking workout with an effective meal plan to create a two-week program for losing up to 10 inches and dropping pounds quickly.

With its constant growth and expansion, Physique 57 continues to engage you in a welcoming and supportive global fitness community. As a result, Physique 57 has earned thousands of loyal clients, Facebook fans and Twitter followers, and continues to foster an expanding global fan base and gorgeous physiques. Its challenging, dynamic and invigorating workouts will inspire you to be the best version of yourself.

References

• LA Confidential: Physique 57 [1]
• People Style Watch: Latest in Fitness [2]
• DailyCandy: Let's Get Physical: Fitness Gear for Non-Gym Rats [3]
• Bravotv.com: It's a Brad, Brad World [4]
• Mizzfit.com: Burn Baby Burn: The Ultimate Prenatal Workout [5]
• Stylelist.com: Q10 with the Physique 57 Girls [6]
• Elle Magazine: A firm physique: For your sake—and his [7]
• Diets in Review: The Physique 57 Solution [8]
• Glamour: Jillian Cornejo Practices Physique 57 [9]
• Vanity Fair: Shape Up During a Vacation on the One & Only Physique 57 Retreat [10]
• AKA Mom Magazine: A Star Workout [11]
• Fit Bottomed Girls: Trying a Physique 57 Class (And Learning the Workout Power of a Kickball) [12]
• Fab Fit Fun: Holiday Slim Secrets [13]
• The Daily Express: The world's toughest workout [14]
• Marie Claire: ARMed & fAB in 30 at Physique 57 [15]
• Totalbeauty.com: Can I Get Kelly Ripa's Body? [16]
• Town & Country Weddings Magazine: Physique 57 Bridal Challenges [17]
• Popsugar: Four New Ways to Fall Into Shape [18]
• Flare Magazine: Bahamas Bootcamp [19]
• Oprah Magazine: Remix Your Workout [20]
• AOL Healthy Living: Learn About These Healthy Trends: Ffactor and Physique 57 [21]
• Access Hollywood: Shaun’s Summer Shape-Up: Physique 57 [22]
• Shape Magazine: Up Close with Shameless Star Emmy Rossum [23]
• New York Times: Kickboxing Express and Other 30-Minute Workouts [24]
• Travel + Leisure: Boot-camp Spa Retreats Around the World [25]
• Jezebel Magazine: Simply Paradise (Page 108)[26]
• The Commercial Observer: Barre None, the Chicest Workout in Town [27]
• Daily Candy: The Weekend Guide - SWEAT: Physique 57 [28]
• The Martha Stewart Show: Physique 57 Workout [29]
• The Chicago Sun Times: You Can Work Out Just Like the Celebrities Do [30]
• The New York Times: At the Barre, but Not to Dance [31]
• The New York Post: NYC Exercise Cults [32]
• Details Magazine: How To Get The Body of the Moment [33]
• ABC News: New spin on bar workout whips you into shape [34]
• The Today Show: Get the skinny on new fitness trends [35]

External links

• Official Site [36]