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POPSUGAR Wikipedia logo.jpg
Available in English, German, French
Founded 2006; 11 years ago (2006)
Headquarters San Francisco, California, [1]
Owner PopSugar Inc.
Founder(s) Lisa Sugar
Brian Sugar
Products PopSugar, ShopStyle, PopSugar Must Have
Website popsugar.com
Alexa rank ?
Launched March 2006

PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar (stylized POPSUGAR) the shopping platform ShopStyle, and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by husband and wife Brian and Lisa Sugar as a pop culture blog and browser hijacking site.[2]


PopSugar Inc operates the brands PopSugar, ShopStyle, and PopSugar Must Have. PopSugar features lifestyle content targeted towards women 18-34, across topics such as fitness, food, fashion, beauty, entertainment, and parenting on mobile, video and social.

ShopStyle is a commerce platform that allows online shoppers to buy products from 1,400 retailers including apparel, accessories, beauty, home furnishings, and children's items. It sells through retailers including Neiman Marcus, Nordstrom, Macy's, Target, Farfetch, and eBay. ShopStyle is also the commerce engine behind ShopStyle Collective, a network of affiliated bloggers who earn commission from the sales they drive to retailers.

PopSugar Must Have is a subscription service that sends subscribers a monthly box of items curated by PopSugar editors. It also offers special edition boxes with retailers such as Neiman Marcus, CFDA, and Target.

Headquartered in San Francisco, PopSugar is funded by Sequoia Capital and Institutional Venture Partners.[3] The company also has offices in New York, Los Angeles, Chicago, and London.[4]


Husband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by blogger Om Malik that Lisa turn her celebrity gossip hobby into a company.[5] Brian became CEO, Lisa Editor in Chief, and they added venture capitalist Michael Moritz to the board.[6]

In 2007, the company acquired ShopStyle, a fashion shopping search engine,[7] followed by acquisitions of Starbrand Media,[8] FreshGuide,[9] and Circle of Moms in 2012.[10] The company officially changed its name from Sugar Inc. to PopSugar in 2013, also announcing that it was profitable and had grown to over 450 employees.[11]


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