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The 2011 '''Nike Mag''' is a limited edition [[shoe]] created by [[Nike Inc.]]<ref>{{cite news |url=http://www.nicekicks.com/2011/09/nike-air-mag-officially-unveiled/ |title=Nike Mag officially unveiled |first=George |last=Kile III |work=Nice Kicks |date=2011-09-08}}</ref> It is a replica of a shoe featured in the film ''[[Back to the Future Part II]]''.
{{Merge from|"Back to the Future" Shoes|date=January 2012}}
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The 2011 '''Nike Mag''' is a limited edition [[shoe]] created by [[Nike Inc.]]<ref>{{cite news |url=http://www.nicekicks.com/2011/09/nike-air-mag-officially-unveiled/ |title=Nike Mag officially unveiled |first=George |last=Kile III |work=Nice Kicks |date=2011-09-08}}</ref> It is a replica of a shoe featured in the film ''[[Back to the Future Part II]]''. The [[high top]] shoe features glowing [[LED]] lights and an [[Electroluminescence|electroluminescent]] [[Swoosh|Nike logo]]. Power laces, a prominent feature of the shoe in the film, are not present. The shoes will sell for approximately $4,000.


The, soon to be, "Back to the Future" trilogy had began to generate a lot a buzz due to the box office success. In 1989, Nike designer Tinker Hatfield was asked to create a shoe for the second chapter of the series. The shoes feature an [[Electroluminescence|electroluminescen]]t out-sole, [[space age]] materials, and a rechargeable internal battery good for 3,000 hours. Nike has gone on record saying Mag is not meant for heavy activity and should not be worn for recreational purposes. Over 15 years later, an online [[petition]] that asked for the return of the shoes caught the attention of Tinker Hatfield. With the help of footwear innovator Tiffany Beers, they began to build the Nike MAG from scratch. They worked on the shoes for approximately six years and had to restart about three times. After thousands of hours of work, the shoes were a perfect replica of the 2015 Nike MAG worn by Marty McFly. They are the first rechargeable pair of footwear by [[Nike, Inc.|Nike]]. Power laces, a prominent feature of the shoe in the film, are not present. <ref name= "Nike" > {{cite web | url = http://www.back4thefuture.com/#!shoe | title = The Nike MAG | accessdate = October 14, 2011 | publisher = NIKE, INC.}}</ref>
On 8 September 2011 Nike announced that it would be releasing 1500 pairs for auction on [[eBay]]. All proceeds from the sales will be donated to [[the Michael J. Fox Foundation]] for [[Parkinson's disease]] research.<ref>{{cite news |url=http://www.google.com/hostednews/ap/article/ALeqM5jS2XgzSCL3uI8Pix1HODpibjwlJA?docId=4b2303acb2894ce597db91aba4cde53c |title=Nike releases famed "Back to the Future" shoe |agency=Associated Press |first=Sarah |last=Skidmore |work=Google News |date=2011-09-08}}</ref>


A limited quantity of 1,500 pairs were auctioned on [[eBay]] during the early 2010s{{fact|date=December 2011}} and proceeds are currently being dedicated to the [[The Michael J. Fox Foundation]] for [[Parkinson's disease]] research.<ref> {{cite web | url = http://www.huffingtonpost.com/2011/09/08/back-to-the-future-shoes-_n_954836.html | title = 'Back To The Future' Shoes To Be Released By Nike | accessdate = October 14, 2011 | last = Skidmore | first = Sarah | work = Huff Post Los Angeles | publisher = TheHuffingtonPost.com, Inc.}}</ref> The price of the shoes increased as the demand increased.<ref> {{cite web | url = http://aucmarket.com/product/2011NikeMagLimitedEdition.php | title = Back to the Future Shoe Sales | date = October 27, 2011 | publisher = aucmarket.com}}</ref> They started off at $0.99 and reached prices of $3000 or greater.<ref> {{cite web | url = http://www.firstshowing.net/2011/nike-mag-back-to-the-future-ii-shoes-being-auctioned-off-on-ebay/ | title = Nike MAG 'Back to the Future II' Shoes Being Auctioned Off on Ebay | accessdate = October 14, 2011 | last = Billington | first = Alex | date = September 8, 2011 | work = FirstShowing.Net | publisher = First Showing LLC}}</ref>

[[Sergey Brin]], co-founder of [[Google]], and his wife [[Anne Wojcicki]] have agreed to match all donations of the Michael J. Fox Foundation, up to $50 million through the end of 2012.<ref> {{cite news | title = 'Back to the Future' Nike MAG to hit EBay, fight Parkinson's disease [Video] | date = September 8, 2011 | work = Los Angeles Times | accessdate = October 14, 2011}}</ref>

==See also==
* [[Michael J. Fox Foundation]]
* [[Back to the Future trilogy]]


==References==
==References==
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[[Category:Back to the Future technology]]
[[Category:Back to the Future technology]]
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Revision as of 17:43, 24 April 2012

The 2011 Nike Mag is a limited edition shoe created by Nike Inc.[1] It is a replica of a shoe featured in the film Back to the Future Part II.

The, soon to be, "Back to the Future" trilogy had began to generate a lot a buzz due to the box office success. In 1989, Nike designer Tinker Hatfield was asked to create a shoe for the second chapter of the series. The shoes feature an electroluminescent out-sole, space age materials, and a rechargeable internal battery good for 3,000 hours. Nike has gone on record saying Mag is not meant for heavy activity and should not be worn for recreational purposes. Over 15 years later, an online petition that asked for the return of the shoes caught the attention of Tinker Hatfield. With the help of footwear innovator Tiffany Beers, they began to build the Nike MAG from scratch. They worked on the shoes for approximately six years and had to restart about three times. After thousands of hours of work, the shoes were a perfect replica of the 2015 Nike MAG worn by Marty McFly. They are the first rechargeable pair of footwear by Nike. Power laces, a prominent feature of the shoe in the film, are not present. [2]


A limited quantity of 1,500 pairs were auctioned on eBay during the early 2010s[citation needed] and proceeds are currently being dedicated to the The Michael J. Fox Foundation for Parkinson's disease research.[3] The price of the shoes increased as the demand increased.[4] They started off at $0.99 and reached prices of $3000 or greater.[5]

Sergey Brin, co-founder of Google, and his wife Anne Wojcicki have agreed to match all donations of the Michael J. Fox Foundation, up to $50 million through the end of 2012.[6]

See also

References

  1. ^ Kile III, George (2011-09-08). "Nike Mag officially unveiled". Nice Kicks.
  2. ^ "The Nike MAG". NIKE, INC. Retrieved October 14, 2011.
  3. ^ Skidmore, Sarah. "'Back To The Future' Shoes To Be Released By Nike". Huff Post Los Angeles. TheHuffingtonPost.com, Inc. Retrieved October 14, 2011.
  4. ^ "Back to the Future Shoe Sales". aucmarket.com. October 27, 2011.
  5. ^ Billington, Alex (September 8, 2011). "Nike MAG 'Back to the Future II' Shoes Being Auctioned Off on Ebay". FirstShowing.Net. First Showing LLC. Retrieved October 14, 2011.
  6. ^ "'Back to the Future' Nike MAG to hit EBay, fight Parkinson's disease [Video]". Los Angeles Times. September 8, 2011. {{cite news}}: |access-date= requires |url= (help)
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