Vemma: Difference between revisions
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{{Use dmy dates|date=February 2013}} |
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{{multiple issues| |
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[[File:Ponzi.jpg|thumb|1910 police mugshot of [[Charles Ponzi]], the namesake of the scheme]] |
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{{third-party|date=June 2013}} |
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{{notability|Companies|date=June 2013}} |
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}} |
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{{Infobox company |
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| name = Vemma Nutrition Company |
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| logo = [[Image:Vemma Nutrition Company logo.jpg|200px]] |
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| type = [[Privately held company|Private]] |
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| traded_as = |
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| predecessor = {{ubl|New Vision International}} |
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| successor = |
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| foundation = [[Tempe, Arizona]] ({{Start date|2004}}) |
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| founder = Benson K. Boreyko |
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| defunct = |
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| fate = |
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| location_city = [[Scottsdale, Arizona]] |
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| location_country = United States |
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| locations = |
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| area_served = Worldwide |
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| key_people = BK Boreyko <small>([[Chief executive officer|CEO]])</small><br />Karen Boreyko <small>(co-founder)</small><br />Lauren Boreyko <small>(co-founder)</small><br />Brad Wayment <small>([[Chief Operating Officer|COO]])</small><br />Yibing Wang <small>(Chief Scientific Officer)</small> |
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| industry = [[Dietary supplements]] |
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| products = Vemma, Verve, Bod·ē, NEXT |
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| production = <!-- nbr units produced last 2 yrs, incl yr --> |
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| revenue = |
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| operating_income = |
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| net_income = |
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| assets = |
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| equity = |
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| num_employees = |
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| homepage = {{URL|vemma.com}} |
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| footnotes = |
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}}{{coord|33.643787|-111.899148|region:US_type:landmark|display=title}} |
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'''Vemma''' ({{IPAc-en|ˈ|v|iː|m|ə|}}) Nutrition Company is a privately held [[multi-level marketing]] (MLM) company that sells [[energy drink]]s, [[dietary supplements|nutritional beverages]] and [[weight management]] products. The company, based in [[Scottsdale, Arizona]], was founded in 2004 by Benson K. Boreyko and family.<ref>{{cite web|url=http://www.vemma.com/our-story/bk-boreyko.cfm|title=Executive Bios|date=May 2013|publisher=Vemma|accessdate=2013-08-01}}</ref> |
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A '''Ponzi scheme''' is a [[fraud]]ulent [[investment]] operation that pays returns to its investors from existing capital or new capital paid by new investors, rather than from profit earned by the individual or organization running the operation. Operators of Ponzi schemes usually entice new investors by offering higher returns than other investments, in the form of short-term returns that are either abnormally high or unusually consistent. The perpetuation of the high returns requires an ever-increasing flow of money from new investors to sustain the scheme.<ref name="ponzi">{{cite web|title=Ponzi Schemes – Frequently Asked Questions|url=http://www.sec.gov/answers/ponzi.htm|work=U.S Securities and Exchange Commission|publisher=U.S Securities and Exchange Commission|accessdate=23 June 2012}}</ref> |
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==History== |
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The scheme is named after [[Charles Ponzi]],<ref>{{cite web |url=http://web.archive.org/web/20041001-20051231re_/http://www.ssa.gov/history/ponzi.html |title=Ponzi Schemes |publisher=US Social Security Administration |accessdate=24 December 2008 }}</ref> who became notorious for using the technique in 1920.<ref>{{citation | last=Peck | first=Sarah | year=2010 | title=Investment Ethics | publisher=John Wiley and Sons | isbn=978-0-470-43453-6 | url=http://books.google.com/books?id=EiIMJ83qRCIC&pg=PA5 | page=5 }}</ref> Ponzi did not invent the scheme (for example, [[Charles Dickens]]' 1844 novel ''[[Martin Chuzzlewit]]'' and 1857 novel ''[[Little Dorrit]]'' each described such a scheme),<ref>{{citation | last1=Markopolos | first1=Harry | year=2010 | title=No One Would Listen: A True Financial Thriller | last2=Casey | first2=Frank | publisher=John Wiley and Sons | isbn=978-0-470-55373-2 | url=http://books.google.com/books?id=7NeZeQ6qHq4C&pg=PA50 | page=50 }}</ref> but his operation took in so much money that it was the first to become known throughout the United States. Ponzi's original scheme was based on the [[arbitrage]] of [[international reply coupon]]s for postage stamps; however, he soon diverted investors' money to make payments to earlier investors and himself. |
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Vemma was preceded by New Vision International, a [[Tempe, Arizona]]-based [[dietary supplement]] company founded by the Boreyko family in March 1995. |
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== Characteristics == |
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==Products== |
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Typically, extraordinary returns are promised on the original investment<ref>{{cite web|title=What is a Ponzi scheme?|url=http://www.mijiki.com/what-is-a-ponzi-scheme.html|work=Mijiki|publisher=Mijiki.com|accessdate=23 June 2012}}</ref> and vague verbal constructions such as "[[Hedge (finance)|hedge]] [[Futures contract|futures trading]]", "[[high-yield investment program]]s", or "[[offshore investment]]" might be used. The promoter sells shares to investors by taking advantage of a lack of investor knowledge or competence, or using claims of a proprietary investment strategy which must be kept secret to ensure a competitive edge. |
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Vemma has five product lines, all based on their core ''Vemma'' nutritional formulation: ''Vemma'', ''Verve'', ''Thirst'', ''Bod·ē'', and ''NEXT''.<ref name="Vemma-products">{{cite web|url=http://www.vemma.com/vemma/index.cfm|title=Vemma, Building A Solid Nutritional Foundation Is Vital To Your Overall Health|date=July 2013|publisher=Vemma|accessdate=2013-08-01}}</ref> The name "Vemma" is an acronym representing: [[vitamins]], [[dietary mineral|essential minerals]], [[mangosteen]], [[aloe]].<ref>{{cite web|url=http://www.vemma.com/our-story/vemma-science.cfm|title=Vemma Science - Vemma Formula|accessdate=6 September 2013}}</ref> Personal trainer [[Chris Powell (personal trainer)|Chris Powell]] is the spokesperson for the company's Bod·ē brand.<ref>{{cite web|url=http://chrispowell.com/vemma-bod-e-weight-loss-management-products/|title=Vemma Bod-e Weight Loss Management Products|accessdate=2013 Oct 20}}</ref><ref>{{cite web|url=http://www.vemma.com/bode/index.cfm|title=Vemma Bod-e Program|accessdate=2013 Aug 01}}</ref> |
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Ponzi schemes sometimes commence operations as legitimate investment vehicles, such as [[hedge fund]]s. For example, a hedge fund can degenerate into a Ponzi scheme if it unexpectedly loses money (or simply fails to legitimately earn the returns promised and/or thought to be expected) ''and'' the promoters, instead of admitting their failure to meet expectations, fabricate false returns and, if necessary, produce fraudulent audit reports. |
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==Business model== |
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A wide variety of investment vehicles or strategies, typically legitimate, have become the basis of Ponzi schemes. For instance, [[Allen Stanford]] used bank certificates of deposit to defraud tens of thousands of people. Certificates of deposit are usually low-risk and insured instruments, but the Stanford CDs were fraudulent.<ref>{{citation | last=Kurdas | first=Chidem | year=2012 | title=Political Sticky Wicket: The Untouchable Ponzi Scheme of Allen Stanford | url=http://www.amazon.com/Political-Sticky-Wicket-Untouchable-Stanford/dp/1479257583/ref=sr_1_2?s=books&ie=UTF8&qid=1348001922&sr=1-2}}</ref> |
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Vemma is a [[multi-level marketing]] (MLM) company. The company sells its products through independent distributors (referred to as ''Affiliates'') who can earn a share of the revenue from their own product sales as well as those from the network of distributors they build. <ref>{{cite web|url=http://drinkformoney.com/what-is-verve-energy-drink-vemma-energy-drink/|title=What is Verve Energy Drink?|date=March 18, 2013|accessdate=2013-11-16}}{{paywall}}</ref> |
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Initially the promoter will pay out high returns to attract more investors, and to lure current investors into putting in additional money. Other investors begin to participate, leading to a cascade effect. The "return" to the initial investors is paid out of the investments of new entrants, and not out of profits. |
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==Criticism== |
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Often the high returns encourage investors to leave their money in the scheme, with the result that the promoter does not have to pay out very much to investors; he simply has to send them statements showing how much they have earned. This maintains the deception that the scheme is a fund with high returns. |
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The parent company, New Vision International, was enjoined in 1999 by the [[Federal Trade Commission]] against engaging in certain advertising practices they were accused of using previously. |
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Promoters also try to minimize withdrawals by offering new plans to investors, often where money is frozen for a longer period of time, in exchange for higher returns. The promoter sees new cash flows as investors are told they cannot transfer money from the first plan to the second. If a few investors do wish to withdraw their money in accordance with the terms allowed, their requests are usually promptly processed, which gives the illusion to all other investors that the fund is [[Insolvency|solvent]]. |
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New Vision was accused in the FTC complaint<ref>{{cite web|url=http://www.ftc.gov/os/1999/03/9623270newvisioncomplaint.htm|title=New Vision International Inc. - Complaint No. C-3856|author=US Federal Trade Commission, Donald S. Clark, Secretary| date=March 1999|publisher=Ftc.gov|accessdate=2013-06-21}}</ref> of "unfair or deceptive acts or practices, and the making of false advertisements" about the health benefits of some of their products. |
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In the Decision & Order,<ref>{{cite web|url=http://www.ftc.gov/os/1999/03/9623270newvision.do.htm|title=New Vision International Inc. - Decision and Order No. C-3856|author=United States of America, Federal Trade Commission, Robert Pitofsky, Chairman| date=March 1999|publisher=Ftc.gov|accessdate=2013-06-21}}</ref> the FTC ordered New Vision to stop making various claims; specifically they were ordered (1) to stop saying that one of their product recipes was effective in treating ADD or ADHD, or useful as an alternative to Ritalin; (2) that they not indicate or imply that any testimonial or endorsement of any of their products is typical or ordinary; and (3), that they make no claims about safety or effectiveness in reducing the risk of developing any disease or disorder; and that they communicate all this to their team members in mailings. |
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== Unraveling of a Ponzi scheme == |
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==References== |
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When a Ponzi scheme is not stopped by the authorities, it sooner or later falls apart for one of the following reasons:<ref name="ponzi" /> |
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{{Reflist}} |
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# The promoter vanishes, taking all the remaining investment money (which excludes payouts to investors already made). |
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# Since the scheme requires a continual stream of investments to fund higher returns, once investment slows down, the scheme collapses as the promoter starts having problems paying the promised returns (the higher the returns, the greater the risk of the Ponzi scheme collapsing). Such [[Liquidity crisis|liquidity crises]] often trigger panics, as more people start asking for their money, similar to a [[bank run]]. |
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# External market forces, such as a sharp decline in the economy (for example, the [[Madoff investment scandal]] during the [[Global financial crisis of 2008|market downturn of 2008]]), cause many investors to withdraw part or all of their funds. |
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== Similar schemes == |
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==External links== |
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* A [[pyramid scheme]] is a form of fraud similar in some ways to a Ponzi scheme, relying as it does on a mistaken belief in a nonexistent financial reality, including the hope of an extremely high rate of return. However, several characteristics distinguish these schemes from Ponzi schemes:<ref name="ponzi" /> |
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* {{Official website|http://www.vemma.com/}} |
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**In a Ponzi scheme, the schemer acts as a "hub" for the victims, interacting with all of them directly. In a pyramid scheme, those who recruit additional participants benefit directly. (In fact, failure to recruit typically means ''no'' investment return.) |
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**A Ponzi scheme claims to rely on some esoteric investment approach and often attracts well-to-do investors; whereas pyramid schemes explicitly claim that ''new money'' will be the source of payout for the initial investments. |
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**A pyramid scheme typically collapses much faster because it requires exponential increases in participants to sustain it. By contrast, Ponzi schemes can survive simply by persuading most existing participants to reinvest their money, with a relatively small number of new participants. |
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* An [[economic bubble]]: A bubble is similar to a Ponzi scheme in that one participant gets paid by contributions from a subsequent participant (until inevitable collapse). A bubble involves ever-rising prices in an open market (for example [[stock bubble|stock]], [[real estate bubble|housing]], or [[Tulip mania|tulip bulbs]]) where prices rise because buyers bid more because prices are rising. Bubbles are often said to be based on the [[Greater fool theory|"greater fool" theory]]. As with the Ponzi scheme, the price exceeds the [[Intrinsic value (finance)|intrinsic value]] of the item, but unlike the Ponzi scheme, there is no single person misrepresenting the intrinsic value. |
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== See also == |
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* [[List of Ponzi schemes]] |
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* [[Bucket shop (stock market)]] |
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* [[Get-rich-quick scheme]] |
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* [[Matrix scheme]] |
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* [[White-collar crime]] |
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== References == |
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[[Category:Multi-level marketing companies]] |
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{{reflist|30em}} |
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[[Category:Companies based in Scottsdale, Arizona]] |
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[[Category:Companies established in 2004]] |
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== Further reading == |
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{{refbegin}} |
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*{{cite book |title= The Ponzi Scheme Puzzle: A History and Analysis of Con Artists and Victims |last=Frankel |first=Tamar |year=2012 |publisher=Oxford University Press |location=USA |isbn= 0199926611}} |
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*{{cite book |title=Ponzi: The Incredible True Story of the King of Financial Cons (Library of Larceny) (Paperback) |last=Dunn |first=Donald |year=2004 |publisher=Broadway |location=New York |isbn=0-7679-1499-6}} |
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*{{cite book |title=Ponzi’s Scheme: The True Story of a Financial Legend |last=Zuckoff |first=Mitchell |year=2005 |publisher=Random House |location=New York |isbn=1-4000-6039-7}} |
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{{refend}} |
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* [http://mpra.ub.uni-muenchen.de/14420/1/ponziMSS.pdf "The Mathematics of Ponzi schemes"], Artzrouni, April 2009 |
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== External links == |
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* [http://www.sec.gov/answers/ponzi.htm Ponzi Schemes FAQ] Information and advice from the US Securities and Exchange Commission |
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* [http://www.mijiki.com/what-is-a-ponzi-scheme.html What is a Ponzi scheme?] Ponzi scheme definition with distinctions, history, and other information |
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* [http://dillonthompson.com/wp-content/uploads/2010/09/ponzi.swf Ponzi scheme] Illustration of a Ponzi scheme |
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* [http://www.ponzischemetaxloss.com The Ponzi Scheme and Tax Loss] Describing tax recovery methods |
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* [http://www.khanacademy.org/humanities---other/finance/core-finance/v/ponzi-schemes Ponzi Schemes] Ponzi schemes on Khan Academy. |
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* [http://www.being-diligent.com The Importance of Being Diligent] Case studies on prominent hedge fund Ponzi schemes |
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* [http://www.cftc.gov/ConsumerProtection/FraudAwarenessPrevention/index.htm Fraud Awareness and Prevention] Information about spotting fraud from the US Commodities Futures Trading Commission |
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* [http://bookstore.gpo.gov/marketplace/39527 Ponzimonium] Free e-book about Ponzi schemes from the US Commodity Futures Trading Commission |
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{{Scams and confidence tricks}} |
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[[Category:Pyramid and Ponzi schemes| ]] |
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[[Category:Confidence tricks]] |
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[[bn:পনজি স্কিম]] |
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[[ru:Международный ответный купон#Финансовая пирамида Понци]] |
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[[sh:Poncijeva šema]] |
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[[de:Charles_Ponzi#Ponzi_scheme]] |
Revision as of 00:30, 9 January 2014
A Ponzi scheme is a fraudulent investment operation that pays returns to its investors from existing capital or new capital paid by new investors, rather than from profit earned by the individual or organization running the operation. Operators of Ponzi schemes usually entice new investors by offering higher returns than other investments, in the form of short-term returns that are either abnormally high or unusually consistent. The perpetuation of the high returns requires an ever-increasing flow of money from new investors to sustain the scheme.[1]
The scheme is named after Charles Ponzi,[2] who became notorious for using the technique in 1920.[3] Ponzi did not invent the scheme (for example, Charles Dickens' 1844 novel Martin Chuzzlewit and 1857 novel Little Dorrit each described such a scheme),[4] but his operation took in so much money that it was the first to become known throughout the United States. Ponzi's original scheme was based on the arbitrage of international reply coupons for postage stamps; however, he soon diverted investors' money to make payments to earlier investors and himself.
Characteristics
Typically, extraordinary returns are promised on the original investment[5] and vague verbal constructions such as "hedge futures trading", "high-yield investment programs", or "offshore investment" might be used. The promoter sells shares to investors by taking advantage of a lack of investor knowledge or competence, or using claims of a proprietary investment strategy which must be kept secret to ensure a competitive edge.
Ponzi schemes sometimes commence operations as legitimate investment vehicles, such as hedge funds. For example, a hedge fund can degenerate into a Ponzi scheme if it unexpectedly loses money (or simply fails to legitimately earn the returns promised and/or thought to be expected) and the promoters, instead of admitting their failure to meet expectations, fabricate false returns and, if necessary, produce fraudulent audit reports.
A wide variety of investment vehicles or strategies, typically legitimate, have become the basis of Ponzi schemes. For instance, Allen Stanford used bank certificates of deposit to defraud tens of thousands of people. Certificates of deposit are usually low-risk and insured instruments, but the Stanford CDs were fraudulent.[6]
Initially the promoter will pay out high returns to attract more investors, and to lure current investors into putting in additional money. Other investors begin to participate, leading to a cascade effect. The "return" to the initial investors is paid out of the investments of new entrants, and not out of profits.
Often the high returns encourage investors to leave their money in the scheme, with the result that the promoter does not have to pay out very much to investors; he simply has to send them statements showing how much they have earned. This maintains the deception that the scheme is a fund with high returns.
Promoters also try to minimize withdrawals by offering new plans to investors, often where money is frozen for a longer period of time, in exchange for higher returns. The promoter sees new cash flows as investors are told they cannot transfer money from the first plan to the second. If a few investors do wish to withdraw their money in accordance with the terms allowed, their requests are usually promptly processed, which gives the illusion to all other investors that the fund is solvent.
Unraveling of a Ponzi scheme
When a Ponzi scheme is not stopped by the authorities, it sooner or later falls apart for one of the following reasons:[1]
- The promoter vanishes, taking all the remaining investment money (which excludes payouts to investors already made).
- Since the scheme requires a continual stream of investments to fund higher returns, once investment slows down, the scheme collapses as the promoter starts having problems paying the promised returns (the higher the returns, the greater the risk of the Ponzi scheme collapsing). Such liquidity crises often trigger panics, as more people start asking for their money, similar to a bank run.
- External market forces, such as a sharp decline in the economy (for example, the Madoff investment scandal during the market downturn of 2008), cause many investors to withdraw part or all of their funds.
Similar schemes
- A pyramid scheme is a form of fraud similar in some ways to a Ponzi scheme, relying as it does on a mistaken belief in a nonexistent financial reality, including the hope of an extremely high rate of return. However, several characteristics distinguish these schemes from Ponzi schemes:[1]
- In a Ponzi scheme, the schemer acts as a "hub" for the victims, interacting with all of them directly. In a pyramid scheme, those who recruit additional participants benefit directly. (In fact, failure to recruit typically means no investment return.)
- A Ponzi scheme claims to rely on some esoteric investment approach and often attracts well-to-do investors; whereas pyramid schemes explicitly claim that new money will be the source of payout for the initial investments.
- A pyramid scheme typically collapses much faster because it requires exponential increases in participants to sustain it. By contrast, Ponzi schemes can survive simply by persuading most existing participants to reinvest their money, with a relatively small number of new participants.
- An economic bubble: A bubble is similar to a Ponzi scheme in that one participant gets paid by contributions from a subsequent participant (until inevitable collapse). A bubble involves ever-rising prices in an open market (for example stock, housing, or tulip bulbs) where prices rise because buyers bid more because prices are rising. Bubbles are often said to be based on the "greater fool" theory. As with the Ponzi scheme, the price exceeds the intrinsic value of the item, but unlike the Ponzi scheme, there is no single person misrepresenting the intrinsic value.
See also
- List of Ponzi schemes
- Bucket shop (stock market)
- Get-rich-quick scheme
- Matrix scheme
- White-collar crime
References
- ^ a b c "Ponzi Schemes – Frequently Asked Questions". U.S Securities and Exchange Commission. U.S Securities and Exchange Commission. Retrieved 23 June 2012.
- ^ "Ponzi Schemes". US Social Security Administration. Retrieved 24 December 2008.
- ^ Peck, Sarah (2010), Investment Ethics, John Wiley and Sons, p. 5, ISBN 978-0-470-43453-6
- ^ Markopolos, Harry; Casey, Frank (2010), No One Would Listen: A True Financial Thriller, John Wiley and Sons, p. 50, ISBN 978-0-470-55373-2
- ^ "What is a Ponzi scheme?". Mijiki. Mijiki.com. Retrieved 23 June 2012.
- ^ Kurdas, Chidem (2012), Political Sticky Wicket: The Untouchable Ponzi Scheme of Allen Stanford
Further reading
- Frankel, Tamar (2012). The Ponzi Scheme Puzzle: A History and Analysis of Con Artists and Victims. USA: Oxford University Press. ISBN 0199926611.
- Dunn, Donald (2004). Ponzi: The Incredible True Story of the King of Financial Cons (Library of Larceny) (Paperback). New York: Broadway. ISBN 0-7679-1499-6.
- Zuckoff, Mitchell (2005). Ponzi’s Scheme: The True Story of a Financial Legend. New York: Random House. ISBN 1-4000-6039-7.
- "The Mathematics of Ponzi schemes", Artzrouni, April 2009
External links
- Ponzi Schemes FAQ Information and advice from the US Securities and Exchange Commission
- What is a Ponzi scheme? Ponzi scheme definition with distinctions, history, and other information
- Ponzi scheme Illustration of a Ponzi scheme
- The Ponzi Scheme and Tax Loss Describing tax recovery methods
- Ponzi Schemes Ponzi schemes on Khan Academy.
- The Importance of Being Diligent Case studies on prominent hedge fund Ponzi schemes
- Fraud Awareness and Prevention Information about spotting fraud from the US Commodities Futures Trading Commission
- Ponzimonium Free e-book about Ponzi schemes from the US Commodity Futures Trading Commission