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'''Seth Goldman''' is an American businessman. He is the president and CEO of [[Honest Tea]], which he co-founded in 1998 with his former business school professor, [[Barry Nalebuff]]. |
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==Early life and early career== |
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Goldman was born in 1965 or 1966 and was raised in [[Wellesley, Massachusetts]].<ref name="Kronenberg">{{cite news |last=Kronenberg |first=Jerry |date=2007-10-28 |title=All he needed to know about biz he learned from Red Sox |newspaper=[[Boston Herald]] }}</ref> His father is the economist [[Marshall Goldman]] and his mother is a professor of Chinese history at [[Boston College]].<ref name="Kronenberg"/><ref name="1990-09-03">{{cite news |date=1990-09-03 |title=Julie Farkas Wed To Seth Goldman |url=http://www.nytimes.com/1990/09/03/style/julie-farkas-wed-to-seth-goldman.html |newspaper=[[The New York Times]] |accessdate=2015-05-18 |archiveurl=http://www.webcitation.org/6Ybt000s0 |archivedate=2015-05-18 }}</ref> Goldman attended [[Harvard University]], where he studied government affairs.<ref name="Kronenberg"/> At Harvard, he was a [[student athlete]], competing in [[cross country running]] and [[track and field]].<ref name="Knight">{{cite news |last=Knight |first=Rebecca |date=2007-11-14 |title=Brewing a stronger startup |url=http://www.ft.com/intl/cms/s/0/853fb74a-91fb-11dc-8981-0000779fd2ac.html |newspaper=[[Financial Times]] |accessdate=2015-05-18 }}</ref> After graduating from Harvard in 1997, he taught English for a year in Russia and at a Beijing university.<ref name="Mirabella">Mirabella, Lorraine. (1999-05-05). "Md. tea in a bottle ready to go places" (pages [http://www.webcitation.org/6YbsAGhml 1] and [http://www.webcitation.org/6YbsAgwmM 2]). ''[[The Baltimore Sun]]''. Archived from the original (pages [http://articles.baltimoresun.com/1999-05-05/business/9905050051_1_honest-tea-seth-goldman-nalebuff 1] and [http://articles.baltimoresun.com/1999-05-05/business/9905050051_1_honest-tea-seth-goldman-nalebuff/2 2]) on 2015-05-18. Retrieved 2015-05-18.</ref> Afterwards, he worked on [[Michael Dukakis]]' [[United States presidential election, 1988|presidential campaign in 1988]]. He then served for three years as a deputy [[press secretary]] for Dukakis' [[running mate]], [[United States Senator]] [[Lloyd Bentsen]] of Texas.<ref name="Kronenberg"/><ref name="Mirabella"/> According to the ''[[Boston Herald]]'', he exited the political arena and enrolled in the [[Yale School of Management]] after determining that "private enterprise could promote the public good".<ref name="Kronenberg"/> |
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Goldman was a volunteer for [[Americorps]].<ref name="Hyman">{{cite news |last=Hyman |first=Julie |date=1998-09-14 |title=Honest Tea Company Fills Niche with Natural Low-Cal Alternative |url=http://www.highbeam.com/doc/1G1-56776275.html |newspaper=[[The Washington Times]] |accessdate=2015-05-18 |archiveurl=http://www.webcitation.org/6YbsKG4z3 |archivedate=2015-05-18 }}</ref> He interned for the [[United States Department of State]].<ref name="Mirabella"/> Goldman married Julie Farkas in 1990, whom he met at a cooperative school in [[Moscow]] where they both taught English.<ref name="1990-09-03"/> |
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After graduating from the [[Yale School of Management]] in 1995, he worked at the mutual fund company [[Calvert Investments]], which concentrates on socially conscious investments.<ref name="Howard">{{cite news |last=Howard |first=Theresa |date=2009-03-29 |title=Honest Tea stays true to its roots as it grows |url=http://usatoday30.usatoday.com/money/advertising/2009-03-29-honest-tea-grows_N.htm |newspaper=[[USA Today]] |accessdate=2015-05-18 |archiveurl=http://www.webcitation.org/6YbsBGkpf |archivedate=2015-05-18 }}</ref> He served as a vice president for the company.<ref name="Mirabella"/> |
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==Honest Tea== |
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Goldman co-founded [[Honest Tea]] at the end of January 1998. He first conceived of a low-calorie beverage company as an [[Master of Business Administration|MBA]] student at the [[Yale School of Management]] in 1995.<ref name="Hyman"/> |
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After doing a [[case study]] about [[Coca-Cola]] vs. [[Pepsi]] for a competitive strategies class,<ref name="Mirabella"/> Goldman discovered "many high-calorie, sugary drinks and many no-calorie bottled waters on the market" but few beverages in the middle.<ref name="Hyman"/> Though at the time, he pondered concocting a low-calorie, flavorful beverage, he did not execute the idea until three years later on a trip to [[New York City]]. He trotted around [[Central Park]] with a friend and ate together at a restaurant afterwards. They looked at the menu and found none of the drinks pleasing. Goldman emailed [[Barry Nalebuff]], his former Yale professor, asking him if the low-calorie beverage idea still was sound. Nablebuff mentored Goldman and together they decided to create a new tea. Nalebuff provided most of the $500,000 in seed funding, while Goldman contributed a smaller amount after fundraising from his friends and family.<ref name="Hyman"/> Nablebuff came up with the name "Honest Tea", which sounds like "honesty".<ref name="Birchall">{{cite news |last=Birchall |first=Jonathan |date=2009-06-10 |title=Tea and synergy |url=http://www.ft.com/intl/cms/s/0/ff91273a-550f-11de-b5d4-00144feabdc0.html |newspaper=[[Financial Times]] |accessdate=2015-05-18 }}</ref> Goldman built an office in the guest bedroom of his home, which he shared with his wife and three small children.<ref name="Mirabella"/> |
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Coca-Cola paid $43 million to buy 40% of Honest Tea with the choice of purchasing the entire company in 2011. Several organic aficionados disapproved of the sale to Coca-Cola because Goldman was required to purchase several dozen contracts from independent distributors that aided in growing Honest Tea.<ref name="Howard"/> |
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In 2013, Goldman coauthored a graphic book with his Honest Tea co-founder Barry Nalebuff, detailing their experiences founding and running the company.<ref name="Olson">{{cite news |last=Olson |first=Elizabeth |date=2013-03-12 |title=Honest Tea Creates a Business Guide as a Comic Book |url=http://www.nytimes.com/2013/03/13/business/media/honest-tea-develops-a-business-guide-as-a-comic-book.html |newspaper=[[The New York Times]] |accessdate=2015-05-18 |archiveurl=http://www.webcitation.org/6YbtnIsl8 |archivedate=2015-05-18 }}</ref> Jason Abbruzzese reviewed the book for the ''[[Financial Times]]'', writing, "The narrative is at its best when balancing the personalities of the founders: Goldman's socially conscious side and Nalebuff's economic expertise."<ref name="Abbruzzese">{{cite news |last=Abbruzzese |first=Jason |date=2013-08-21 |title='Mission in a Bottle' by Seth Goldman and Barry Nalebuff |url=http://www.ft.com/cms/s/0/3c445ac2-09c9-11e3-ad07-00144feabdc0.html |newspaper=[[Financial Times]] |accessdate=2015-05-18 }}</ref> |
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==References== |
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{{Reflist}} |
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{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. --> |
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| NAME = Goldman, Seth |
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| ALTERNATIVE NAMES = |
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| SHORT DESCRIPTION = American businessman |
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| DATE OF BIRTH = |
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| DATE OF DEATH = |
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}} |
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{{DEFAULTSORT:Goldman, Seth}} |
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[[Category:Harvard University alumni]] |
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[[Category:Yale University alumni]] |
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[[Category:Living people]] |
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[[Category:American beverage industry businesspeople]] |
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Revision as of 05:53, 18 May 2015
Seth Goldman is an American businessman. He is the president and CEO of Honest Tea, which he co-founded in 1998 with his former business school professor, Barry Nalebuff.
Early life and early career
Goldman was born in 1965 or 1966 and was raised in Wellesley, Massachusetts.[1] His father is the economist Marshall Goldman and his mother is a professor of Chinese history at Boston College.[1][2] Goldman attended Harvard University, where he studied government affairs.[1] At Harvard, he was a student athlete, competing in cross country running and track and field.[3] After graduating from Harvard in 1997, he taught English for a year in Russia and at a Beijing university.[4] Afterwards, he worked on Michael Dukakis' presidential campaign in 1988. He then served for three years as a deputy press secretary for Dukakis' running mate, United States Senator Lloyd Bentsen of Texas.[1][4] According to the Boston Herald, he exited the political arena and enrolled in the Yale School of Management after determining that "private enterprise could promote the public good".[1]
Goldman was a volunteer for Americorps.[5] He interned for the United States Department of State.[4] Goldman married Julie Farkas in 1990, whom he met at a cooperative school in Moscow where they both taught English.[2]
After graduating from the Yale School of Management in 1995, he worked at the mutual fund company Calvert Investments, which concentrates on socially conscious investments.[6] He served as a vice president for the company.[4]
Honest Tea
Goldman co-founded Honest Tea at the end of January 1998. He first conceived of a low-calorie beverage company as an MBA student at the Yale School of Management in 1995.[5] After doing a case study about Coca-Cola vs. Pepsi for a competitive strategies class,[4] Goldman discovered "many high-calorie, sugary drinks and many no-calorie bottled waters on the market" but few beverages in the middle.[5] Though at the time, he pondered concocting a low-calorie, flavorful beverage, he did not execute the idea until three years later on a trip to New York City. He trotted around Central Park with a friend and ate together at a restaurant afterwards. They looked at the menu and found none of the drinks pleasing. Goldman emailed Barry Nalebuff, his former Yale professor, asking him if the low-calorie beverage idea still was sound. Nablebuff mentored Goldman and together they decided to create a new tea. Nalebuff provided most of the $500,000 in seed funding, while Goldman contributed a smaller amount after fundraising from his friends and family.[5] Nablebuff came up with the name "Honest Tea", which sounds like "honesty".[7] Goldman built an office in the guest bedroom of his home, which he shared with his wife and three small children.[4]
Coca-Cola paid $43 million to buy 40% of Honest Tea with the choice of purchasing the entire company in 2011. Several organic aficionados disapproved of the sale to Coca-Cola because Goldman was required to purchase several dozen contracts from independent distributors that aided in growing Honest Tea.[6]
In 2013, Goldman coauthored a graphic book with his Honest Tea co-founder Barry Nalebuff, detailing their experiences founding and running the company.[8] Jason Abbruzzese reviewed the book for the Financial Times, writing, "The narrative is at its best when balancing the personalities of the founders: Goldman's socially conscious side and Nalebuff's economic expertise."[9]
References
- ^ a b c d e Kronenberg, Jerry (2007-10-28). "All he needed to know about biz he learned from Red Sox". Boston Herald.
- ^ a b "Julie Farkas Wed To Seth Goldman". The New York Times. 1990-09-03. Archived from the original on 2015-05-18. Retrieved 2015-05-18.
- ^ Knight, Rebecca (2007-11-14). "Brewing a stronger startup". Financial Times. Retrieved 2015-05-18.
- ^ a b c d e f Mirabella, Lorraine. (1999-05-05). "Md. tea in a bottle ready to go places" (pages 1 and 2). The Baltimore Sun. Archived from the original (pages 1 and 2) on 2015-05-18. Retrieved 2015-05-18.
- ^ a b c d Hyman, Julie (1998-09-14). "Honest Tea Company Fills Niche with Natural Low-Cal Alternative". The Washington Times. Archived from the original on 2015-05-18. Retrieved 2015-05-18.
- ^ a b Howard, Theresa (2009-03-29). "Honest Tea stays true to its roots as it grows". USA Today. Archived from the original on 2015-05-18. Retrieved 2015-05-18.
- ^ Birchall, Jonathan (2009-06-10). "Tea and synergy". Financial Times. Retrieved 2015-05-18.
- ^ Olson, Elizabeth (2013-03-12). "Honest Tea Creates a Business Guide as a Comic Book". The New York Times. Archived from the original on 2015-05-18. Retrieved 2015-05-18.
- ^ Abbruzzese, Jason (2013-08-21). "'Mission in a Bottle' by Seth Goldman and Barry Nalebuff". Financial Times. Retrieved 2015-05-18.