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Updated products and services, partnerships, publicity efforts as well as upcoming expansion plans.
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}}{{Use Singapore English|date=June 2016}}
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{{Use dmy dates|date=June 2016}}
{{Use dmy dates|date=June 2016}}
'''Circles.Life''' is a digital [[telecommunications]] operator which was launched in Singapore in May 2016.<ref>{{Cite web|url=http://mashable.com/2016/05/05/circles-life-singapore/|title=Singapore's fourth mobile operator launches with plans for the data-hungry|last=Ho|first=Victoria|website=Mashable|access-date=2016-06-21}}</ref> Circles.Life offers post-paid mobile services to customers,<ref>{{Cite web|url=http://sbr.com.sg/telecom-internet/news/telco-wars-heat-new-mvno-unveils-pricing-plans|title=Telco wars heat up as new MVNO unveils pricing plans|website=Singapore Business Review|access-date=2016-06-21}}</ref> providing them with the option of managing their mobile plans through a mobile app, CirclesCare.<ref>{{Cite web|url=http://www.telecomasia.net/content/new-4g-mvno-launching-singapore|title=New 4G MVNO launching in Singapore|website=Telecom Asia|access-date=2016-06-21}}</ref>
'''Circles.Life''' is a digital [[telecommunications]] operator, launched in Singapore in May 2016, advertising that it seeks to give power back to the consumer.<ref>{{Cite web|url=http://mashable.com/2016/05/05/circles-life-singapore/|title=Singapore's fourth mobile operator launches with plans for the data-hungry|last=Ho|first=Victoria|website=Mashable|access-date=2016-06-21}}</ref> Circles.Life offers post-paid mobile services to customers,<ref>{{Cite web|url=http://sbr.com.sg/telecom-internet/news/telco-wars-heat-new-mvno-unveils-pricing-plans|title=Telco wars heat up as new MVNO unveils pricing plans|website=Singapore Business Review|access-date=2016-06-21}}</ref> providing them with the option of managing their mobile plans through a mobile app, CirclesCare.<ref>{{Cite web|url=http://www.telecomasia.net/content/new-4g-mvno-launching-singapore|title=New 4G MVNO launching in Singapore|website=Telecom Asia|access-date=2016-06-21}}</ref>


Circles.Life does not have physical distribution channels.<ref>{{Cite web|url=http://weekender.com.sg/w/circles-life-singapores-4th-telco-5gb-data-100-minutes-talktime-28/|title=Circles.Life, Singapore’s 4th Telco Launches Today|date=2016-05-06|website=Weekender Singapore|language=en-GB|access-date=2016-06-21}}</ref> Customers can register online and receive their SIM cards within a few days,<ref>{{Cite web|url=https://e27.co/circles-life-goes-live-offering-unlimited-bonus-data-free-incoming-calls-20160628/|title=Circles.Life's new website goes live; adds unlimited bonus data, unlimited incoming calls offers|last=Tung|first=Yon Heong|date=2016-06-29|website=e27|publisher=|access-date=2016-07-15}}</ref> as well as purchase mobile phones through the website.<ref>{{Cite web|url=http://www.dealstreetasia.com/stories/sg-dealbook-26-41759/|title=Kimberly-Clark's innovation lab, Nera divests payments arm|website=DealStreetAsia|language=en-US|access-date=2016-06-22}}</ref>
Circles.Life does not have physical distribution channels.<ref>{{Cite web|url=http://weekender.com.sg/w/circles-life-singapores-4th-telco-5gb-data-100-minutes-talktime-28/|title=Circles.Life, Singapore’s 4th Telco Launches Today|date=2016-05-06|website=Weekender Singapore|language=en-GB|access-date=2016-06-21}}</ref> Instead, customers can register online and have their SIM card delivered to them within a few days,<ref>{{Cite web|url=https://e27.co/circles-life-goes-live-offering-unlimited-bonus-data-free-incoming-calls-20160628/|title=Circles.Life's new website goes live; adds unlimited bonus data, unlimited incoming calls offers|last=Tung|first=Yon Heong|date=2016-06-29|website=e27|publisher=|access-date=2016-07-15}}</ref> as well as purchase mobile phones through the website.<ref>{{Cite web|url=http://www.dealstreetasia.com/stories/sg-dealbook-26-41759/|title=Kimberly-Clark's innovation lab, Nera divests payments arm|website=DealStreetAsia|language=en-US|access-date=2016-06-22}}</ref>


== History ==
== History ==
Circles.Life operates under Liberty Wireless Pte Ltd, a [[Singapore]]-based mobile [[telecommunications]] company incorporated in 2014.<ref>{{Cite web|url=http://www.straitstimes.com/singapore/new-virtual-telco-circleslife-offers-free-unlimited-mobile-data-for-whatsapp-users|title=New virtual telco Circles.Life offers free unlimited mobile data for WhatsApp users|last=|first=|date=2016-05-05|website=The Straits Times|publisher=|access-date=2016-06-22}}</ref> In July 2015, Liberty Wireless signed an agreement with [[M1 Limited]] that allows it to tap on M1’s mobile network. This will enable Liberty Wireless to provide voice, messaging and data services to customers;<ref>{{Cite web|url=http://sbr.com.sg/telecom-internet/news/m1-backs-liberty-wireless%E2%80%99-dream-be-singapore%E2%80%99s-newest-mvno|title=M1 backs Liberty Wireless’ dream to be Singapore’s newest MVNO|last=|first=|date=2015-07-09|website=Singapore Business Review|publisher=|access-date=2016-06-22}}</ref> becoming the first [[Mobile Virtual Network Operator]] (MVNO) in Singapore to offer a full service mobile network experience.<ref>{{Cite web|url=http://www.businesstimes.com.sg/companies-markets/liberty-wireless-signs-deal-with-m1-to-offer-mobile-services|title=Liberty Wireless signs deal with M1 to offer mobile services|last=Choudhury|first=Amit Roy|website=The Business Times|access-date=2016-06-21}}</ref>
Circles.Life operates under Liberty Wireless Pte Ltd, a [[Singapore]]-based mobile [[telecommunications]] company incorporated in 2014.<ref>{{Cite web|url=http://www.straitstimes.com/singapore/new-virtual-telco-circleslife-offers-free-unlimited-mobile-data-for-whatsapp-users|title=New virtual telco Circles.Life offers free unlimited mobile data for WhatsApp users|last=|first=|date=2016-05-05|website=The Straits Times|publisher=|access-date=2016-06-22}}</ref> In July 2015, Liberty Wireless signed the first-ever wholesale agreement for post-paid service with M1 Limited. Circles.Life leverages M1's mobile network but is not affiliated. This enables Liberty Wireless to provide voice, messaging and data services to customers;<ref>{{Cite web|url=http://sbr.com.sg/telecom-internet/news/m1-backs-liberty-wireless%E2%80%99-dream-be-singapore%E2%80%99s-newest-mvno|title=M1 backs Liberty Wireless’ dream to be Singapore’s newest MVNO|last=|first=|date=2015-07-09|website=Singapore Business Review|publisher=|access-date=2016-06-22}}</ref> becoming the first [[Mobile Virtual Network Operator]] (MVNO) in Singapore to offer a full service mobile network experience.<ref>{{Cite web|url=http://www.businesstimes.com.sg/companies-markets/liberty-wireless-signs-deal-with-m1-to-offer-mobile-services|title=Liberty Wireless signs deal with M1 to offer mobile services|last=Choudhury|first=Amit Roy|website=The Business Times|access-date=2016-06-21}}</ref>


Following its launch in Singapore, Circles.Life plans to expand its services to other countries in Southeast Asia.<ref>{{Cite web|url=http://www.convergenceasia.com/story/applying-%E2%80%98light-and-thick%E2%80%99-formula|title=Applying the ‘light and thick’ formula|last=Tan|first=Ee Sze|date=2016-05-06|website=Convergence Asia|publisher=|access-date=2016-07-04}}</ref>
Following its success in Singapore, Liberty Wireless is looking towards expanding Circles.Life to Indonesia and Hong Kong later this year <ref>{{Cite web|url=https://www.mobileworldlive.com/asia/asia-news/circles-life-targets-launches-in-indonesia-and-hk/|title=Circles.Life Targets Launches in Indonesia and HK|last=Waring|first=Joseph|date=2017-03-08|website=Mobile World Live|publisher=|archive-url=|archive-date=|dead-url=|access-date=2017-04-24}}</ref>


== Network coverage, products and services ==
== Network coverage, products and services ==
[[File:CirclesCare app.png|thumb|CirclesCare, a mobile application that allows customers to customise their plans through a personalised dashboard |389x389px]]
[[File:CirclesCare app.png|thumb|CirclesCare, a mobile application that allows customers to customise their plans through a personalised dashboard |389x389px]]
Circles.Life has a 4G outdoor coverage of 99.10%,<ref>{{Cite web|url=https://www.ida.gov.sg/Policies-and-Regulations/Industry-and-Licensees/Standards-and-Quality-of-Service/3G-Services/Quality-of-Service-Performance-Results-for-July-September-2015|title=Quality of Service Performance Results for July-September 2015 - Policies and Regulations - Infocomm Development Authority of Singapore|website=Infocomm Development Authority of Singapore|access-date=2016-06-22}}</ref> based on M1’s coverage.
Circles.Life has a 4G+ outdoor coverage of 99.10%,<ref>{{Cite web|url=https://www.ida.gov.sg/Policies-and-Regulations/Industry-and-Licensees/Standards-and-Quality-of-Service/3G-Services/Quality-of-Service-Performance-Results-for-July-September-2015|title=Quality of Service Performance Results for July-September 2015 - Policies and Regulations - Infocomm Development Authority of Singapore|website=Infocomm Development Authority of Singapore|access-date=2016-06-22}}</ref> based on M1’s coverage.


Circles.Life offers a monthly based mobile plan that is similar to SIM-only plans, starting from S$28.<ref>{{Cite web|url=https://www.superadrianme.com/technology/circles-life-vs-singtel-starhub-m1-sim-plans/|title=Circles.Life VS Singtel, StarHub & M1 SIM Only Plans|date=2016-05-06|website=www.superadrianme.com|language=en-GB|access-date=2016-06-22}}</ref> Its services are heavily targeted at the data-savvy consumer segment which makes up 15 to 20 per cent of Singapore’s market.<ref>{{Cite web|url=https://www.techinasia.com/circles-life-new-singapore-telco|title=New telco launches in Singapore: no 2-year plans, no need to visit a store – ever|website=Tech in Asia|language=en-US|access-date=2016-06-22}}</ref>
Circles.Life offers a monthly-based mobile plan that is similar to SIM-only plans, starting from S$28.<ref>{{Cite web|url=https://www.superadrianme.com/technology/circles-life-vs-singtel-starhub-m1-sim-plans/|title=Circles.Life VS Singtel, StarHub & M1 SIM Only Plans|date=2016-05-06|website=www.superadrianme.com|language=en-GB|access-date=2016-06-22}}</ref> Its services are heavily targeted at the data-savvy consumer segment which makes up 15 to 20 per cent of Singapore’s market.<ref>{{Cite web|url=https://www.techinasia.com/circles-life-new-singapore-telco|title=New telco launches in Singapore: no 2-year plans, no need to visit a store – ever|website=Tech in Asia|language=en-US|access-date=2016-06-22}}</ref> The company has announced in March 2017 that they are targeting 4-6% of the Singapore Market in the next few years.<ref>{{Cite web|url=https://www.techinasia.com/circles-life-digital-telco-expansion|title=Tech in Asia - Connecting Asia's startup ecosystem|website=www.techinasia.com|language=en-US|access-date=2017-04-24}}</ref>


'''CirclesCare'''
'''CirclesCare'''


CirclesCare is a mobile application that allows customers to customise their plan through a personalised dashboard.<ref>{{Cite web|url=http://www.telecomasia.net/content/new-4g-mvno-launching-singapore|title=New 4G MVNO launching in Singapore|website=Telecom Asia|access-date=2016-06-22}}</ref> It can also be used to track data usage and costs, and connect with the customer service team through a built-in customer care section<ref>{{Cite web|url=http://www.hardwarezone.com.sg/feature-circleslife-new-digital-telco-town-heres-what-you-need-know|title=Circles.Life is the new digital telco in town: Here's what you need to know|website=www.hardwarezone.com.sg|access-date=2016-06-22}}</ref>
CirclesCare is a mobile application that allows customers to customise their plan through a personalised dashboard.<ref>{{Cite web|url=http://www.telecomasia.net/content/new-4g-mvno-launching-singapore|title=New 4G MVNO launching in Singapore|website=Telecom Asia|access-date=2016-06-22}}</ref> It can also be used to track data usage and costs, and for customers to connect with the customer service team through a built-in customer care section.<ref>{{Cite web|url=http://www.hardwarezone.com.sg/feature-circleslife-new-digital-telco-town-heres-what-you-need-know|title=Circles.Life is the new digital telco in town: Here's what you need to know|website=www.hardwarezone.com.sg|access-date=2016-06-22}}</ref> Through this, Circles.Life hopes to eliminate the element of hidden charges that are known with existing telcos.<ref>{{Cite news|url=https://www.superadrianme.com/technology/circles-life-price-plan-singapore-new-telco/|title=5 Reasons To Use New Telco Circles.Life Mobile Services|date=2016-05-05|access-date=2017-04-24|language=en-GB}}</ref>

Using the app, customers can also complete a plethora of activities. They can request for future porting of their number with a transfer of ownership, set Data Roaming alerts and caps, update their personal and payment details, add on small increments of data and run speedtests to send to the Circles.Life team to improve network efficiency.<ref>{{Cite news|url=https://pages.circles.life/circlescare/|title=Circles.Life {{!}} CirclesCare|work=Circles.Life|access-date=2017-04-24|language=en-US}}</ref>

==== Base Plan ====
Circles.Life offers one base plan starting from S$28. This includes free caller ID, unlimited Whatsapp usage (phone calls and messages do not use up data), 100 minutes of talktime (incoming and outgoing calls) and 3GB of data each month.<ref>{{Cite web|url=http://sgx.i3investor.com/blogs/sgxstockwarrant/28628.jsp|title=Telecom Sector: Circles.Life announces pricing plan - SGX Stocks and Warrants {{!}} I3investor|website=sgx.i3investor.com|language=en|access-date=2017-04-24}}</ref>

Customers have the freedom to add on SMSes (S$4/100SMS), additional talktime (S$4/100 minutes) and extra data (S$6/1GB) at no customization fee. These customizations can be done upon initial sign-up or anytime, month by month, through the CirclesCare mobile app. <ref>{{Cite news|url=http://www.hardwarezone.com.sg/feature-circleslife-new-digital-telco-town-heres-what-you-need-know|title=Circles.Life is the new digital telco in town: Here's what you need to know|access-date=2017-04-24|language=en}}</ref>

==== Plus Options ====
Circles.Life offers Plus options that can be added on to existing Circles.Life base plans. They currently offer Unlimited Incoming Calls for an additional S$2 per month<ref>{{Cite news|url=https://e27.co/circles-life-goes-live-offering-unlimited-bonus-data-free-incoming-calls-20160628/|title=Circles.Life's new website goes live; adds unlimited bonus data, unlimited incoming calls offers|work=e27|access-date=2017-04-24|language=en-US}}</ref> and their newly-unveiled Data Plus option, on March 07, 2017, gives customers the option to add 20GB of data for S$20, making them the largest no-contract data plan in Singapore.<ref>{{Cite web|url=https://www.techgoondu.com/2017/03/07/circles-life-woos-mobile-data-users-cheap-20gb-add-plan/|title=Circles.Life woos mobile data users with cheap 20GB add-on plan|date=2017-03-07|website=Techgoondu|access-date=2017-04-24}}</ref>

==== Unlimited Bonus Data ====
Customers are able to gain Bonus Data, which is free additional data,  with no limits on how much they can earn on top of their existing data.<ref>{{Cite news|url=https://www.telegeography.com/products/commsupdate/articles/2016/07/05/singapore-mvno-circles-life-launches-unlimited-bonus-data-offer/|title=Singapore MVNO Circles.Life launches unlimited bonus data offer|last=TeleGeography|work=https://www.telegeography.com|access-date=2017-04-24|language=en-us}}</ref> This includes Referral Bonus Data, Loyalty Bonus Data and Port-in Bonus Data, just to name a few. <ref>{{Cite news|url=http://www.hardwarezone.com.sg/tech-news-new-digital-telco-circleslife-launches-its-unlimited-bonus-data-reward-program|title=New digital telco Circles.Life launches its Unlimited Bonus Data reward program|access-date=2017-04-24|language=en}}</ref>

Previously, Circles.Life offered a total of 10GB of Bonus Data to all customers over the five months following Singapore’s 51st National Day.<ref>{{Cite news|url=http://www.hardwarezone.com.sg/tech-news-circleslife-subscribers-get-free-10gb-data-lieu-national-day-celebrations|title=Circles.Life subscribers get free 10GB data in lieu of National Day celebrations|access-date=2017-04-24|language=en}}</ref>

Customers who joined the network in 2016 are also currently enjoying 1GB of Bonus Data each month with the Circles.Life New Year’s Bonus Data Giveaway, and received the Bonus Data monthly until the end of June 2017.<ref>{{Cite web|url=https://circlesasiasupport.zendesk.com/hc/en-us/articles/115000680507-What-is-the-New-Year-s-Bonus-Data-Giveaway-about-|title=What is the New Year’s Bonus Data Giveaway about?|website=Circles.Life Help Center|language=en-US|access-date=2017-04-24}}</ref>

With the Bonus Data they earn, customers can earn a place on the Circles.Life Leaderboard. In addition, at each Bonus Data milestone reached, customers can also win prizes; with the higher-tiered prizes kept as surprises.<ref>{{Cite news|url=http://sglinks.com/food/pages/88496876-circles-dot-life-top-5-leaderboard-and-prizes|title=Top 5 Leaderboard and Prizes|date=2017-01-31|work=SgLinks.com|access-date=2017-04-24|language=en}}</ref>

==== Instalment Phone Purchase ====
With its partnerships with [[DBS Bank|DBS]] / [[POSB Bank|POSB]] and [[United Overseas Bank|UOB]], Circles.Life offers $0 upfront phone instalment plans with 0% interest rates for customers with DBS / POSB or UOB credit cards, who are looking to purchase devices.<ref>{{Cite web|url=http://www.moneydigest.sg/circles-life-offers-no-contract-mobile-plan-iphone-7-get-6gb-data-28month/|title=Circles.Life offers a no-contract mobile plan for iPhone 7. Get up to 6GB data at $28/month {{!}} MoneyDigest.sg|website=www.moneydigest.sg|language=en-US|access-date=2017-04-24}}</ref> These installment plans of 6, 12 or 24 months are available to customers at any time, as long as they have a Circles.Life plan.<ref>{{Cite news|url=http://www.hardwarezone.com.sg/feature-psa-circleslife-s-no-contract-installment-plans-iphone-7-7-plus-are-now-available|title=PSA: Circles.Life’s no-contract installment plans for iPhone 7 & 7 Plus are now available|access-date=2017-04-24|language=en}}</ref>

==== Termination ====
In line with their efforts to provide their customers with flexibility and choice, Circles.Life operates on a No-Contract basis. Customers are thus not locked into a long-term contract, and can choose to terminate their plan without penalties.<ref>{{Cite web|url=http://www.thetechrevolutionist.com/2016/05/new-telco-launches-in-singapore.html|title=New telco launches in Singapore. Promises full customization and contract free plans - Price Plan within|website=www.thetechrevolutionist.com|access-date=2017-04-24}}</ref>


== Partnerships ==
== Partnerships ==
Circles.Life has several ongoing partnerships. They have partnered up with [[WhatsApp|Whatsapp]] to offer unlimited Whatsapp calls and messages, <ref>{{Cite news|url=https://blog.moneysmart.sg/lifestyle/circles-life-new-telco-change-scene-singaporean-mobile-users/|title=Is The New Telco on the Block Going to Change the Scene for Singaporean Mobile Users?|date=2016-05-16|work=MoneySmart.sg|access-date=2017-04-24|language=en-US}}</ref> and with financial institutions and banks such as [[OCBC Bank|OCBC]], [[DBS Bank|DBS]] and [[United Overseas Bank|UOB]].
Circles.Life has partnered with financial institutions and banks such as [[DBS Bank|DBS]] and [[United Overseas Bank|UOB]] to offer customers interest-free instalment plans for mobile handsets.<ref>{{Cite web|url=http://www.businesstimes.com.sg/technology/circleslife-starts-offering-mobile-plans|title=Circles.Life starts offering mobile plans|last=Choudhury|first=Amit Roy|website=The Business Times|access-date=2016-06-22}}</ref>

They have previously also partnered with [[Uber (company)|Uber]], <ref>{{Cite web|url=http://www.driveuber.sg/partnerperks-telco/|title=Telco Perks|website=Uber Singapore|language=en-US|access-date=2017-04-24}}</ref> [[Grab (application)|Grab]], <ref>{{Cite news|url=https://e27.co/why-new-virtual-telco-circles-lifes-strategy-is-to-win-over-internet-savvy-users-20161027/|title=How Circles.Life aims to leapfrog Singapore telcos by appealing to internet-savvy users|work=e27|access-date=2017-04-24|language=en-US}}</ref> [[Zalora Group|Zalora]] and [[Lazada Group|Lazada]].<ref>{{Cite news|url=https://pages.circles.life/partnerships/|title=Circles.Life {{!}} Partnerships|work=Circles.Life|access-date=2017-04-24|language=en-US}}</ref>

== Publicity ==
Circles.Life recently made waves with their 20GB for $20 publicity stunt involving Singaporean internet personalities, Youtiao666. Circles.Life created SGMobile, a fake company touted as the next telco entering the Singapore market. In this endeavour, they created a Facebook page, a website and had billboard ads at a train station for SGMobile. Internet personalities, Youtiao666 were seen and filmed vandalising these ads.

This garnered much attention, as well as uproar, seeing as Singapore is a country where vandalism is highly frowned upon and penalised heavily. The ads and the vandalism were aimed at shedding light on the grievances that many Singaporeans have with existing telcos. Following this, Circles.Life revealed their new 20GB for $20 Data Plus option that customers can add onto their existing plans.<ref>{{Cite news|url=https://vulcanpost.com/604857/circleslife-publicity-stunt-year-youtiao666/|title=Circles.Life May Have Just Pulled Off The Publicity Stunt Of The Year With Youtiao666|last=Chan|first=Melissa|date=2017-03-08|work=Vulcan Post|access-date=2017-04-24|language=en-US}}</ref><ref>{{Cite news|url=http://www.marketing-interactive.com/circles-life-singapore-vandalises-competitor-ooh-assets/|title=Circles.Life Singapore vandalises “competitor” OOH assets|last=Tay|first=Vivienne|work=Marketing Interactive|access-date=2017-04-24|language=en-US}}</ref>


== References ==
== References ==
<references />
{{Reflist|30em}}


== External links ==
== External links ==

Revision as of 07:19, 24 April 2017

Circles.Life
Company typePrivate company
IndustryTelecommunications
FoundedSingapore (2014 (2014))
Headquarters
Singapore
Area served
Singapore
Key people
Rameez Ansar
Abhishek Gupta
Adeel Najam
ServicesMobile
Websitewww.circles.life
circles.asia

Circles.Life is a digital telecommunications operator, launched in Singapore in May 2016, advertising that it seeks to give power back to the consumer.[1] Circles.Life offers post-paid mobile services to customers,[2] providing them with the option of managing their mobile plans through a mobile app, CirclesCare.[3]

Circles.Life does not have physical distribution channels.[4] Instead, customers can register online and have their SIM card delivered to them within a few days,[5] as well as purchase mobile phones through the website.[6]

History

Circles.Life operates under Liberty Wireless Pte Ltd, a Singapore-based mobile telecommunications company incorporated in 2014.[7] In July 2015, Liberty Wireless signed the first-ever wholesale agreement for post-paid service with M1 Limited. Circles.Life leverages M1's mobile network but is not affiliated. This enables Liberty Wireless to provide voice, messaging and data services to customers;[8] becoming the first Mobile Virtual Network Operator (MVNO) in Singapore to offer a full service mobile network experience.[9]

Following its success in Singapore, Liberty Wireless is looking towards expanding Circles.Life to Indonesia and Hong Kong later this year [10]

Network coverage, products and services

File:CirclesCare app.png
CirclesCare, a mobile application that allows customers to customise their plans through a personalised dashboard

Circles.Life has a 4G+ outdoor coverage of 99.10%,[11] based on M1’s coverage.

Circles.Life offers a monthly-based mobile plan that is similar to SIM-only plans, starting from S$28.[12] Its services are heavily targeted at the data-savvy consumer segment which makes up 15 to 20 per cent of Singapore’s market.[13] The company has announced in March 2017 that they are targeting 4-6% of the Singapore Market in the next few years.[14]

CirclesCare

CirclesCare is a mobile application that allows customers to customise their plan through a personalised dashboard.[15] It can also be used to track data usage and costs, and for customers to connect with the customer service team through a built-in customer care section.[16] Through this, Circles.Life hopes to eliminate the element of hidden charges that are known with existing telcos.[17]

Using the app, customers can also complete a plethora of activities. They can request for future porting of their number with a transfer of ownership, set Data Roaming alerts and caps, update their personal and payment details, add on small increments of data and run speedtests to send to the Circles.Life team to improve network efficiency.[18]

Base Plan

Circles.Life offers one base plan starting from S$28. This includes free caller ID, unlimited Whatsapp usage (phone calls and messages do not use up data), 100 minutes of talktime (incoming and outgoing calls) and 3GB of data each month.[19]

Customers have the freedom to add on SMSes (S$4/100SMS), additional talktime (S$4/100 minutes) and extra data (S$6/1GB) at no customization fee. These customizations can be done upon initial sign-up or anytime, month by month, through the CirclesCare mobile app. [20]

Plus Options

Circles.Life offers Plus options that can be added on to existing Circles.Life base plans. They currently offer Unlimited Incoming Calls for an additional S$2 per month[21] and their newly-unveiled Data Plus option, on March 07, 2017, gives customers the option to add 20GB of data for S$20, making them the largest no-contract data plan in Singapore.[22]

Unlimited Bonus Data

Customers are able to gain Bonus Data, which is free additional data,  with no limits on how much they can earn on top of their existing data.[23] This includes Referral Bonus Data, Loyalty Bonus Data and Port-in Bonus Data, just to name a few. [24]

Previously, Circles.Life offered a total of 10GB of Bonus Data to all customers over the five months following Singapore’s 51st National Day.[25]

Customers who joined the network in 2016 are also currently enjoying 1GB of Bonus Data each month with the Circles.Life New Year’s Bonus Data Giveaway, and received the Bonus Data monthly until the end of June 2017.[26]

With the Bonus Data they earn, customers can earn a place on the Circles.Life Leaderboard. In addition, at each Bonus Data milestone reached, customers can also win prizes; with the higher-tiered prizes kept as surprises.[27]

Instalment Phone Purchase

With its partnerships with DBS / POSB and UOB, Circles.Life offers $0 upfront phone instalment plans with 0% interest rates for customers with DBS / POSB or UOB credit cards, who are looking to purchase devices.[28] These installment plans of 6, 12 or 24 months are available to customers at any time, as long as they have a Circles.Life plan.[29]

Termination

In line with their efforts to provide their customers with flexibility and choice, Circles.Life operates on a No-Contract basis. Customers are thus not locked into a long-term contract, and can choose to terminate their plan without penalties.[30]

Partnerships

Circles.Life has several ongoing partnerships. They have partnered up with Whatsapp to offer unlimited Whatsapp calls and messages, [31] and with financial institutions and banks such as OCBC, DBS and UOB.

They have previously also partnered with Uber, [32] Grab, [33] Zalora and Lazada.[34]

Publicity

Circles.Life recently made waves with their 20GB for $20 publicity stunt involving Singaporean internet personalities, Youtiao666. Circles.Life created SGMobile, a fake company touted as the next telco entering the Singapore market. In this endeavour, they created a Facebook page, a website and had billboard ads at a train station for SGMobile. Internet personalities, Youtiao666 were seen and filmed vandalising these ads.

This garnered much attention, as well as uproar, seeing as Singapore is a country where vandalism is highly frowned upon and penalised heavily. The ads and the vandalism were aimed at shedding light on the grievances that many Singaporeans have with existing telcos. Following this, Circles.Life revealed their new 20GB for $20 Data Plus option that customers can add onto their existing plans.[35][36]

References

  1. ^ Ho, Victoria. "Singapore's fourth mobile operator launches with plans for the data-hungry". Mashable. Retrieved 21 June 2016.
  2. ^ "Telco wars heat up as new MVNO unveils pricing plans". Singapore Business Review. Retrieved 21 June 2016.
  3. ^ "New 4G MVNO launching in Singapore". Telecom Asia. Retrieved 21 June 2016.
  4. ^ "Circles.Life, Singapore's 4th Telco Launches Today". Weekender Singapore. 6 May 2016. Retrieved 21 June 2016.
  5. ^ Tung, Yon Heong (29 June 2016). "Circles.Life's new website goes live; adds unlimited bonus data, unlimited incoming calls offers". e27. Retrieved 15 July 2016.
  6. ^ "Kimberly-Clark's innovation lab, Nera divests payments arm". DealStreetAsia. Retrieved 22 June 2016.
  7. ^ "New virtual telco Circles.Life offers free unlimited mobile data for WhatsApp users". The Straits Times. 5 May 2016. Retrieved 22 June 2016.
  8. ^ "M1 backs Liberty Wireless' dream to be Singapore's newest MVNO". Singapore Business Review. 9 July 2015. Retrieved 22 June 2016.
  9. ^ Choudhury, Amit Roy. "Liberty Wireless signs deal with M1 to offer mobile services". The Business Times. Retrieved 21 June 2016.
  10. ^ Waring, Joseph (8 March 2017). "Circles.Life Targets Launches in Indonesia and HK". Mobile World Live. Retrieved 24 April 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  11. ^ "Quality of Service Performance Results for July-September 2015 - Policies and Regulations - Infocomm Development Authority of Singapore". Infocomm Development Authority of Singapore. Retrieved 22 June 2016.
  12. ^ "Circles.Life VS Singtel, StarHub & M1 SIM Only Plans". www.superadrianme.com. 6 May 2016. Retrieved 22 June 2016.
  13. ^ "New telco launches in Singapore: no 2-year plans, no need to visit a store – ever". Tech in Asia. Retrieved 22 June 2016.
  14. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 24 April 2017.
  15. ^ "New 4G MVNO launching in Singapore". Telecom Asia. Retrieved 22 June 2016.
  16. ^ "Circles.Life is the new digital telco in town: Here's what you need to know". www.hardwarezone.com.sg. Retrieved 22 June 2016.
  17. ^ "5 Reasons To Use New Telco Circles.Life Mobile Services". 5 May 2016. Retrieved 24 April 2017.
  18. ^ "Circles.Life | CirclesCare". Circles.Life. Retrieved 24 April 2017.
  19. ^ "Telecom Sector: Circles.Life announces pricing plan - SGX Stocks and Warrants | I3investor". sgx.i3investor.com. Retrieved 24 April 2017.
  20. ^ "Circles.Life is the new digital telco in town: Here's what you need to know". Retrieved 24 April 2017.
  21. ^ "Circles.Life's new website goes live; adds unlimited bonus data, unlimited incoming calls offers". e27. Retrieved 24 April 2017.
  22. ^ "Circles.Life woos mobile data users with cheap 20GB add-on plan". Techgoondu. 7 March 2017. Retrieved 24 April 2017.
  23. ^ TeleGeography. "Singapore MVNO Circles.Life launches unlimited bonus data offer". https://www.telegeography.com. Retrieved 24 April 2017. {{cite news}}: External link in |work= (help)
  24. ^ "New digital telco Circles.Life launches its Unlimited Bonus Data reward program". Retrieved 24 April 2017.
  25. ^ "Circles.Life subscribers get free 10GB data in lieu of National Day celebrations". Retrieved 24 April 2017.
  26. ^ "What is the New Year's Bonus Data Giveaway about?". Circles.Life Help Center. Retrieved 24 April 2017.
  27. ^ "Top 5 Leaderboard and Prizes". SgLinks.com. 31 January 2017. Retrieved 24 April 2017.
  28. ^ "Circles.Life offers a no-contract mobile plan for iPhone 7. Get up to 6GB data at $28/month | MoneyDigest.sg". www.moneydigest.sg. Retrieved 24 April 2017.
  29. ^ "PSA: Circles.Life's no-contract installment plans for iPhone 7 & 7 Plus are now available". Retrieved 24 April 2017.
  30. ^ "New telco launches in Singapore. Promises full customization and contract free plans - Price Plan within". www.thetechrevolutionist.com. Retrieved 24 April 2017.
  31. ^ "Is The New Telco on the Block Going to Change the Scene for Singaporean Mobile Users?". MoneySmart.sg. 16 May 2016. Retrieved 24 April 2017.
  32. ^ "Telco Perks". Uber Singapore. Retrieved 24 April 2017.
  33. ^ "How Circles.Life aims to leapfrog Singapore telcos by appealing to internet-savvy users". e27. Retrieved 24 April 2017.
  34. ^ "Circles.Life | Partnerships". Circles.Life. Retrieved 24 April 2017.
  35. ^ Chan, Melissa (8 March 2017). "Circles.Life May Have Just Pulled Off The Publicity Stunt Of The Year With Youtiao666". Vulcan Post. Retrieved 24 April 2017.
  36. ^ Tay, Vivienne. "Circles.Life Singapore vandalises "competitor" OOH assets". Marketing Interactive. Retrieved 24 April 2017.
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