Lifestyle (department store): Difference between revisions
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The multi-brand store has an inventory of over 250 national & international brands along with its in-house brand labels.<ref>{{Cite web|url=http://www.landmarkgroup.com/in/node/64|title=Lifestyle Department Stores {{!}} Landmark Group|last=|first=|date=|website=www.landmarkgroup.com|language=en|archive-url=|archive-date=|dead-url=}}</ref> <ref>{{Cite news|url=https://www.outlookbusiness.com/the-big-story/lead-story/building-a-lifestyle-2965|title=Building a Lifestyle - How the Dubai-based Group became a retail Landmark by tailoring an India-specific strategy|last=Outlook|first=Business|date=18 August 2016|work=|access-date=|archive-url=|archive-date=|dead-url=}}</ref><ref>{{Cite news|url=http://economictimes.indiatimes.com/industry/services/retail/lifestyle-international-to-revamp-its-retail-business-in-india/articleshow/8949141.cms?intenttarget=no|title=Lifestyle International to revamp its retail business in India|date=2011-06-22|work=The Economic Times|access-date=2017-07-17}}</ref>Private labels under Lifestyle have also played part in growth. |
The multi-brand store has an inventory of over 250 national & international brands along with its in-house brand labels.<ref>{{Cite web|url=http://www.landmarkgroup.com/in/node/64|title=Lifestyle Department Stores {{!}} Landmark Group|last=|first=|date=|website=www.landmarkgroup.com|language=en|archive-url=|archive-date=|dead-url=}}</ref> <ref>{{Cite news|url=https://www.outlookbusiness.com/the-big-story/lead-story/building-a-lifestyle-2965|title=Building a Lifestyle - How the Dubai-based Group became a retail Landmark by tailoring an India-specific strategy|last=Outlook|first=Business|date=18 August 2016|work=|access-date=|archive-url=|archive-date=|dead-url=}}</ref><ref>{{Cite news|url=http://economictimes.indiatimes.com/industry/services/retail/lifestyle-international-to-revamp-its-retail-business-in-india/articleshow/8949141.cms?intenttarget=no|title=Lifestyle International to revamp its retail business in India|date=2011-06-22|work=The Economic Times|access-date=2017-07-17}}</ref>Private labels under Lifestyle have also played part in growth. |
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== Notable Brand Mentions: == |
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== Products == |
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'''Lifestyle Private Labels''' |
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* Melange, a fusion Indian ethnic wear label by the Lifestyle Stores in India, has Kangana Ranaut as its brand ambassador.<ref>{{Cite web|url=https://www.missmalini.com/2016/03/23/kangana-ranaut-looks-effortlessly-chic-in-this-outfit/|title=Kangana Ranaut Looks Effortlessly Chic In This Outfit!|date=2016-03-23|website=MissMalini|access-date=2017-07-26}}</ref><ref>{{Cite web|url=http://www.ibtimes.co.in/photos/kangana-ranaut-launches-melange-collection-11164-slide-64015|title=Kangana Ranaut launches Melange collection - Photos|website=International Business Times, India Edition|language=en|access-date=2017-07-26}}</ref> |
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* Code, a menswear brand by Lifestyle consists of formal wear as well as casual ensembles for men.<ref>{{Cite news|url=http://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Farhan-Akhtar-to-endorse-a-menswear-brand/articleshow/46607059.cms|title=Farhan Akhtar to endorse a menswear brand - Times of India|work=The Times of India|access-date=2017-07-26}}</ref> |
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* Forca, a menswear by Lifestyle, comprises of trendy ensembles which are wardrobe essentials for 18- 23 year olds. The denim wear brand is being endorsed by Tiger Shroff.<ref>{{Cite news|url=http://mediainfoline.com/brand/tiger-shroff-is-the-new-face-of-forca-by-lifestyle|title=Tiger Shroff is the new face of Forca by Lifestyle - Media Infoline|date=2017-04-12|work=Media Infoline|access-date=2017-07-26|language=en-US}}</ref> |
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== Loyalty Program == |
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Lifestyle Stores retails domestic and international brands such as Louis Philippe, [[Pepe Jeans]], Arrow, [[Biba]], [[Gini & Jony]], Carbon, [[Corelle]], Magppie, [[Nike, Inc.|Nike]], [[Reebok]], [[LEGO]], and [[Mattel]]. The company also licenses for [[Austin Reed (retailer)|Austin Reed]], (London) and retails its apparels in India exclusively through the chain.<ref>{{cite web |url=http://www.mumbai77.com/city/2070/information-about/lifestyle-stores/ |title=mumbai77 information-about/lifestyle-stores/ | date=2013-02-27 | publisher=mumbai77}}</ref> |
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Landmark Group has a cardless [[loyalty program]] called the ‘Landmark Rewards’ which allows members to earn points and spend them at all the Landmark Group’s stores in India<ref>{{Cite web|url=http://www.indiaretailing.com/2016/07/29/retail/5-retail-ceos-who-go-the-extra-mile-for-customer-service/|title=5 retail CEOs who go the extra mile for customer service - Indiaretailing.com - Page 3|last=Bureau|first=Indiaretailing|date=2016-07-29|website=Indiaretailing.com|access-date=2017-07-26}}</ref>. Customers can enroll for free in the rewards program using their mobile number and avail personalized offers, exclusive store promotions, sale previews, birthday bonus points and out-of-store offers at Lifestyle, Max, Home Centre, [[Spar|Spar Hypermarket]], [[Splash]], Melange, [[Krispy Kreme]] and Fun City.<ref>{{Cite web|url=https://www.landmarkrewards.in/about|title=LANDMARK REWARDS {{!}} About|website=www.landmarkrewards.in|language=en|access-date=2017-07-26}}</ref> |
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Lifestyle also offers [[gift cards]] which can be redeemed across any of their stores, across all product categories.<ref>{{cite web |url=http://www.lifestylestores.com/gift_card.php |title= Lifestyle Gift Cards | date=2016-05-16 | publisher=lifestylestores }}</ref> |
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==Landmark Rewards== |
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Landmark Rewards is a loyalty program that can be used in any Landmark stores by using points.<ref>{{cite web |url=http://landmarkrewards.in/crm/InnerCircle/index.jsp |title= Landmark Rewards | date=2015-05-27 | publisher=lifestylestores }}</ref> |
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Lifestyle International, since 2015, offers flexi working hours to its Corporate employees and provides medical facilities to its front-end staff. Zumba and [[yoga]] classes have also been introduced in the workspace to help employee reduce stress. |
Lifestyle International, since 2015, offers flexi working hours to its Corporate employees and provides medical facilities to its front-end staff. Zumba and [[yoga]] classes have also been introduced in the workspace to help employee reduce stress. |
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== Corporate Social Responsibility == |
== Corporate Social Responsibility == |
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Spreading awareness about diabetes, Landmark Group has held multiple editions of the ‘Beat Diabetes’ campaign that involves setting up of free glucose screening test counters at Lifestyle and other stores under the brand. |
Spreading awareness about diabetes, Landmark Group has held multiple editions of the ‘Beat Diabetes’ campaign that involves setting up of free glucose screening test counters at Lifestyle and other stores under the brand. |
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==Home centre Stores== |
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{{Main|Home Centre Stores}} |
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Home centre stores is a part of Lifestyle store that houses products such as [[furniture]]s and [[Interior design|home decoratives]]. Home centre stores is spread on a total area of over 3 million sq. ft. of retail space as of 2012.<ref>{{cite web|url=http://www.Lifestylestores.com/homecentre/homecentre.html |title=Homecenter stores |date=2013-02-05 |publisher=lifestylestores |deadurl=yes |archiveurl=https://web.archive.org/web/20130110070325/http://www.lifestylestores.com/homecentre/homecentre.html |archivedate=10 January 2013 |df= }}</ref> |
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== See also == |
== See also == |
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Revision as of 17:12, 26 July 2017
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| File:This is the logo of the Lifestyle Stores.jpg | |
| Company type | Private company |
|---|---|
| Industry | Retail Fashion Clothing |
| Founded | 1999 |
| Headquarters | Bangalore, Karnataka |
Area served | India |
| Products | Fashion apparel Accessories for men & women |
| Brands | Home Centre, Max and Easybuy |
| Services | Multi-brand Retail, Department Store |
| Parent | Landmark Group |
| Website | Lifestyle Store |
Lifestyle is a major retail brand in India that has its outlets across the country. Operating in the country since 1999, Lifestyle is a part of the Dubai-based retail and hospitality conglomerate, the Landmark Group.[1]
The brand offers a selection of products from several national and international brands. Product categories at Lifestyle stores consist of Indian and western apparels, footwear, handbags, beauty products and fashion accessories for men, women and children.
Having adopting world-class business and people practices, Lifestyle International has been ranked 10th on the list of Best Companies to Work for in 2015.[2]
Overview
Lifestyle started its operations in India in 1999 and has come to be acknowledged as one of the leading retail brands in the country. Each Lifestyle brings together multiple concepts under one roof – Apparel, Footwear, Children’s Wear and Beauty & Accessories.[3]
Leadership
Kabir Lumba is the Managing Director of Lifestyle International (P) Ltd.
Retail Stores by Lifestyle
The multi-brand store has an inventory of over 250 national & international brands along with its in-house brand labels.[4] [5][6]Private labels under Lifestyle have also played part in growth.
Notable Brand Mentions:
Lifestyle Private Labels
- Melange, a fusion Indian ethnic wear label by the Lifestyle Stores in India, has Kangana Ranaut as its brand ambassador.[7][8]
- Code, a menswear brand by Lifestyle consists of formal wear as well as casual ensembles for men.[9]
- Forca, a menswear by Lifestyle, comprises of trendy ensembles which are wardrobe essentials for 18- 23 year olds. The denim wear brand is being endorsed by Tiger Shroff.[10]
Loyalty Program
Landmark Group has a cardless loyalty program called the ‘Landmark Rewards’ which allows members to earn points and spend them at all the Landmark Group’s stores in India[11]. Customers can enroll for free in the rewards program using their mobile number and avail personalized offers, exclusive store promotions, sale previews, birthday bonus points and out-of-store offers at Lifestyle, Max, Home Centre, Spar Hypermarket, Splash, Melange, Krispy Kreme and Fun City.[12]
Employee Welfare
Lifestyle International, since 2015, offers flexi working hours to its Corporate employees and provides medical facilities to its front-end staff. Zumba and yoga classes have also been introduced in the workspace to help employee reduce stress.
- ‘LIFE’, which stands for Learn - Implement - Fastrack – Expert and ‘LEAP’ (for Landmark Education), are two in-house programs that provide technical and soft skills to the front-end employees. These programs also enable them to get a degree in retail management[13].
- Landmark Development Program,and Fast Mover Development Program are instituted as part of performance appraisal to facilitate improved performance of employees.
- Landmark Group has a number of employee appreciation programs,including the Lifestyle People Oscar Awards, Clash of Icons, and Make a Difference. Incentives and Long Service awards are given periodically to deserving employees.
- Corporate Theatre, an informal learning technique, is being used to educate, entertain and engage employees.[14]
Corporate Social Responsibility
Spreading awareness about diabetes, Landmark Group has held multiple editions of the ‘Beat Diabetes’ campaign that involves setting up of free glucose screening test counters at Lifestyle and other stores under the brand.
See also
References
- ^ Landmark, Group. "Lifestyle offers customers a one-stop shopping experience".
{{cite news}}:|first=has generic name (help); Cite has empty unknown parameter:|dead-url=(help) - ^ EconomicTimes, IndiaTimes (13 July 2015). "India's best companies to work for 2015: Lifestyle puts employees ahead of the organisation".
{{cite news}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "Lifestyle offers customers a one-stop shopping experience".
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "Lifestyle Department Stores | Landmark Group". www.landmarkgroup.com.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ Outlook, Business (18 August 2016). "Building a Lifestyle - How the Dubai-based Group became a retail Landmark by tailoring an India-specific strategy".
{{cite news}}:|first=has generic name (help); Cite has empty unknown parameter:|dead-url=(help) - ^ "Lifestyle International to revamp its retail business in India". The Economic Times. 22 June 2011. Retrieved 17 July 2017.
- ^ "Kangana Ranaut Looks Effortlessly Chic In This Outfit!". MissMalini. 23 March 2016. Retrieved 26 July 2017.
- ^ "Kangana Ranaut launches Melange collection - Photos". International Business Times, India Edition. Retrieved 26 July 2017.
- ^ "Farhan Akhtar to endorse a menswear brand - Times of India". The Times of India. Retrieved 26 July 2017.
- ^ "Tiger Shroff is the new face of Forca by Lifestyle - Media Infoline". Media Infoline. 12 April 2017. Retrieved 26 July 2017.
- ^ Bureau, Indiaretailing (29 July 2016). "5 retail CEOs who go the extra mile for customer service - Indiaretailing.com - Page 3". Indiaretailing.com. Retrieved 26 July 2017.
{{cite web}}:|last=has generic name (help) - ^ "LANDMARK REWARDS | About". www.landmarkrewards.in. Retrieved 26 July 2017.
- ^ Bureau, BW Online. "Summary Of Lifestyle Case". BW Businessworld. Retrieved 22 July 2017.
{{cite news}}:|last=has generic name (help) - ^ Advani, Shonali (13 July 2015). "India's best companies to work for 2015: Lifestyle puts employees ahead of the organisation". The Economic Times. Retrieved 22 July 2017.