Draft:Sandbox

Intro

Aurora Lighting is under the Aurora Lighting Group and it is an IoT and global manufacturer specialising in LED lighting across all five elements: smart, power, control, lamps & luminaires. Company headquarters are based in Welwyn Garden City, Hertfordshire, UK. Products are lighting specific; high quality, competitively priced energy-saving, smart LED lighting products. Founded in London in 1999, by Andrew Johnson, It is one of the largest LED manufacturing companies in the world with manufacturing facilities located in Asia and UK. The Group employs more than 900 people. There are 10 international facilities, 7 sensory ALEX showrooms and it serves 70 different countries[3].

Early Years

The Aurora brand is named after the Aurora Borealis. According to Johnson, “Mother Nature’s greatest light show — demonstrated it had what it takes to survive in this fast-changing world: agility”. Aurora founders identified a problem in 1999. The UK market was heading towards stainless-steel accessories for kitchens and demand for the halogen downlights was booming [5].

During the 2008 financial crisis, Aurora decided to focus on a new technology, LED lighting as the financial crisis created pressure on energy consumption and running costs. The LED lighting was a great opportunity for the company so Aurora focused on LED technology.[6] According to Johnson, this strategy helped Aurora take over its competitors.

Company Structure

Aurora Lighting group is the parent company of the Aurora Lighting . This group 1 also owns the Enlite Lighting, Aurora Clearance and Aurora Lighting Foundation.

Acquisitions

Aurora Lighting acquired The Lighting Group for the Australian market expansion on November, 2013 for USD 200-million. This business deal expanded the Aurora and enabled to access Australian market for the LED lighting. In addition, this business deal signals the future expansion of the Aurora Lighting technology to Australian market.

1 http://enlitelighting.com/gb/about-us-enlite

2 http://www.illumni.co/aurora-acquires-lighting-group-in-australia/

Product Range

Aurora’s core product range is categorised into five groups. Each group of LED products meet consumer expectations or the necessary regulations.[7] Issues like LED flickering have been significantly reduced and promoted as a unique selling point. As LED technology has improved during the last decade, the products have been tailored more precisely.

Commercial

Key features are; colour rendering, reduced LED flickering and lighting systems to meet customer demand.

Industrial

This product range is designed to fulfil compulsory regulations and at the same time reduce energy consumption.

Retail

This product range is designed for highlighting particular products inside a store and improving the shopping experience.

Hospitality

This product range is focused on offering discreet and comfortable lighting whilst reducing energy consumption at the same.

Residential

This range is purely focused on home lighting and offering a comfortable lighting experience for everyone inside the home.

BMW Experience

In July 2017 BMW Munich’s flagship store trialed the Aurora AXiO lighting platform to improve customer engagement[8]. BMW is aiming to offer more than illumination with Aurora and provide a unique experience. BMW is using this technology to improve the enjoyment of ‘the ultimate driving machine’ concept and enhance the customer experience when purchasing aBMW car[9]. AXiO IoT technology is powered by Gooee (Johnson is also a Co-founder).

With the AXiO lighting platform, BMW will receive much more than just a bespoke lighting design. The car manufacturer will have the ability to manage and deliver an engaging end-to-end customer experience that immerses the user at the level they want to engage.

Aurora recently exclusively previewed its new smart lighting platform, AXiO, at EuroShop in Düsseldorf, revealing to the retail sector how the new system will deliver exceptional Value Beyond Illumination.

BMW is focusing on challenging and testing new experiences in which customers select, enjoy and purchase ‘the ultimate driving machine’. With a customer’s lighting design experience needs at its core, Aurora’s projects and IoT division will be working in partnership with BMW to develop and test a customer centric retail lighting hardware platform and IoT experience, all powered by Gooee, to help BMW achieve its goals.

Smart Lighting

Aurora is focusing on smart, IoT lighting technologies[10]. According to the company, the future of lighting is connected illumination. This will enable increased efficiency and reduce business running costs. For this new project, Johnson set up a new company, Gooee. Gooee is focused on IoT smart lighting technology[11].

Aurora believes that smart lighting will improve the retail shopping experience. With a tiny sensor embedded inside LED lights, businesses can monitor space occupancy, motions,

climatic conditions, light quality and improve the lighting maintenance intervals[12]. The Bluetooth Mesh technology enables to connect the lighting system together and transfer the data to software. This technology is only available for commercial use at the moment.

Awards

[1] https://www.crunchbase.com/organization/aurora-lighting-2

[2]

http://www.ledsmagazine.com/ugc/iif/2015/11/18/aurora-group-unveils-2016-catalogue-of-led

-lighting-products-and-services-at-luxlive.html

[3] https://issuu.com/auroralighting/docs/aus_2.0_projects_low_res

[4]

http://www.ledsmagazine.com/ugc/iif/2015/11/18/aurora-group-unveils-2016-catalogue-of-led

-lighting-products-and-services-at-luxlive.html

[5] http://www.theceomagazine.com/business/andrew-johnson/

[6] http://www.theceomagazine.com/business/andrew-johnson/

[7] https://issuu.com/auroralighting/docs/aus_2.0_projects_low_res

[8] http://www.smartbuildingsmagazine.com/news/smart-lighting-pilot-scheme

[9] http://luxreview.com/article/2017/07/bmw-pioneers-iot-lighting-at-munich-showroom

[10] http://www.theceomagazine.com/business/andrew-johnson/

[11]

http://www.ledsmagazine.com/articles/2017/05/aurora-will-commercialize-data-from-smart-lig

hting-by-early-next-year.html

[12]

http://www.ledsmagazine.com/articles/2017/05/aurora-will-commercialize-data-from-smart-lig

hting-by-early-next-year.html

Wikipedia Feedback

https://drive.google.com/open?id=1G3OCb7HONflQT8KGCWJadBVloT0bb2yO

https://drive.google.com/open?id=1v1-NA2kANTvlTEGp8MA-LXR4fmcORx30

Professional Wikipedia Editors

http://wikiexperts.biz/en/

Wikipedia Notability

https://en.wikipedia.org/wiki/Wikipedia:Notability

ALL LINKS FOR REFERENCE:

[1] https://www.crunchbase.com/organization/aurora-lighting-2

[2]http://www.ledsmagazine.com/ugc/iif/2015/11/18/aurora-group-unveils-2016-catalogue-of-led-lighting-products-and

-services-at-luxlive.html

[3] http://www.theceomagazine.com/business/andrew-johnson/

[4] http://www.smartbuildingsmagazine.com/news/smart-lighting-pilot-scheme

[5] http://luxreview.com/article/2017/07/bmw-pioneers-iot-lighting-at-munich-showroom

[6]http://www.ledsmagazine.com/articles/2017/05/aurora-will-commercialize-data-from-smart-lighting-by-early-next-ye

ar.html

7) http://www.illumni.co/aurora-acquires-lighting-group-in-australia/

8) http://www.lightingandinteriorsgroup.com/post-aurora-and-alizari-unite-as-lighting-newest-tour-du-force.

html

Testing 4-5-6