Jump to content

Mr Green (company): Difference between revisions

From Wikipedia, the free encyclopedia
Browse history interactively
← Previous editNext edit →
Content deleted Content added
VisualWikitext
RikardR (talk | contribs)
17 edits
m added verticals
m Reverted edits by RikardR (talk) (HG) (3.3.3)
Line 1: Line 1:
{{Infobox company
== History ==
|
{{Infobox company
| name = Mr Green Ltd.
name = Mr Green Ltd.
|
| trading_name = MRG
trading_name = MRG
| logo = Mr Green logo.png
|
| type = [[Public company|Publicly traded]] Nasdaq Stockholm
logo = Mr Green logo.png
| key_people = [[Per Norman]] <small>[[Chief Executive Officer|(CEO Mr Green & Co AB)]]</small> [[Jesper Kärrbrink]] <small>[[Chief Executive Officer|(CEO Mr Green LTD)]]</small>
|
| industry = [[Online gambling|Online gaming]]
type = [[Public company|Publicly traded]] Nasdaq Stockholm
| products = [[Casino]], [[Game]]s, [[Table game]]s, [[Progressive jackpot|Jackpots]], [[Bingo]], [[Keno]]
|
| owner = [http://www.mrg.se/en Mr Green & Co AB]
key_people = [[Per Norman]] <small>[[Chief Executive Officer|(CEO Mr Green & Co AB)]]</small> [[Jesper Kärrbrink]] <small>[[Chief Executive Officer|(CEO Mr Green LTD)]]</small>
| homepage = [https://www.mrgreen.com www.mrgreen.com]
|
| foundation = 2007
industry = [[Online gambling|Online gaming]]
| location = [[Sliema]], [[Malta]]
|
products = [[Casino]], [[Game]]s, [[Table game]]s, [[Progressive jackpot|Jackpots]]
|
owner = [http://www.mrg.se/en Mr Green & Co AB]
|
homepage = [https://www.mrgreen.com www.mrgreen.com]
|
foundation = 2007
|
location = [[Sliema]], [[Malta]]
}}
}}
'''Mr Green Ltd.''' is an [[online gambling]] company that offers [[online casino]] and sportsbook. Mr Green Ltd is licensed and regulated by the MGA, Malta Gaming Authority in [[Malta]]. The head office of Mr Green is in Sliema, Malta.
Mr Green is a multi-award winning iGaming operator offering entertainment and a first-class gaming experience in a responsible environment.


Mr Green & Co AB is the parent company of the group, where the online casino Mr Green (Mr Green Ltd) is the largest company. The parent company, Mr Green & Co AB, is based in Stockholm, Sweden, and is listed on Nasdaq Stockholm's main list. Per Norman was appointed CEO of Mr Green & Co AB in February 2015.<ref>{{cite web|url=http://www.gamblinginsider.com/news/1072/mr-green-announces-new-ceo|title=Mr Green Announces New CEO|accessdate=16 April 2015}}</ref>
The business was founded in 2007 and has developed into a well-established iGaming company with a broad customer offering and a strong brand presence.


The online casino Mr Green was founded in late 2007 and launched in 2008<ref>{{cite web|url=http://internetworld.idg.se/2.1006/1.173550?queryText=Mr%20Green|title=Storytelling ska slja nytt ntcasino|date=7 August 2008|work=Internetworld|accessdate=25 November 2014}}</ref> by the three Swedish entrepreneurs: Fredrik Sidfalk, Henrik Bergquist and Mikael Pawlo. Sidfalk and Bergquist had experience in the iGaming sector after founding the company, brand and website of [[Betsson]] together with Anders Holmgren back in 2001.
Mr Green has a gaming license in Malta, UK and Italy, as well as a casino license in Denmark and a Sportsbook license in Ireland. The company is listed on the Nasdaq stock exchange in Stockholm.


When launching in 2008,<ref>{{cite web|url=http://www.expressen.se/poker/nasta-generations-natcasino-ar-har/|title=Nästa generations nätcasino är här|work=Expressen|accessdate=25 November 2014}}</ref> Mr Green was one of the first operators to offer games from several game suppliers and built a seamless wallet solution, whereby it was no longer necessary to exchange chips to play games from different vendors. Today Mr Green offers about 700 games from [[International Game Technology|IGT]], Net Entertainment, Nextgen, Quickspin, [[Microgaming]] Quickfire, [[Bally Technologies]],<ref>{{cite web|url=http://news.ballytech.com/press-release/company/bally-technologies-online-games-now-available-mr-green/|title=Bally Technologies’ Online Games Now Available on Mr. Green|publisher=News.ballytech.com|accessdate=25 November 2014}}</ref> Yggdrasil, Play&Go, Edict<ref>{{Cite web|title = edict signs partnership with Mr Green|url = http://www.igamingbusiness.com/press/edict-signs-partnership-mr-green|website = iGaming Business|accessdate = 2015-10-29}}</ref> and the live casino supplier Evolution Gaming.<ref>{{cite web|url=http://www.azonlinecasinos.com/news/20130415/online-casinos-introduce-live-dealer-offerings/|title=ONLINE CASINOS INTRODUCE LIVE DEALER OFFERINGS - GAMBLING INDUSTRY NEWS|publisher=Azonlinecasions.com|accessdate=25 November 2014}}</ref>
'''Founders'''


Mr Green invests generously in its Green Gaming Programme.<ref>{{cite web|url=https://www.mrgreen.com/en/responsible-gaming/|title=Green Gaming|accessdate=16 April 2015}}</ref> When a new customer signs up, he or she is asked to set limits for the risks he or she is willing to take in his or her play.
Mr Green Ltd. was founded in 2007 and launched its first Online Casino product on 8<sup>th</sup> of August 2008 <ref>{{Cite news|url=https://www.dagensmedia.se/nyheter/mr-green-lanseras-vi-farse-om-folk-forstar-det-har-6223601#conversion-1943400247|title=Mr Green lanseras: "Vi fårse om folk förstår det här"|work=Dagens Media|access-date=2018-03-13|language=sv}}</ref>. The company was founded by the three Swedish entrepreneurs Fredrik Sidfalk, Henrik Bergquist and Mikael Pawlo <ref>{{Cite news|url=http://disruptive.nu/2008/08/29/disruptive-intervjuar-mikael-pawlo-vd-mrgreen/|title=Disruptive intervjuar Mikael Pawlo, VD MrGreen - disruptive.nu|date=2008-08-29|work=Disruptive.nu Allt om Entreprenörskap, Internet och Sociala Medier|access-date=2018-03-13|language=en-US}}</ref>. Fredrik Sidfalk and Henrik Bergquist both founded the renowned Online Casino Betsson together with Anders Holmgren in 2001 which was later sold to Cherry in 2003.


Jesper Kärrbrink<ref>{{cite web|url=http://www.mrg.se/en/media/press-archive?page=/en/pressreleases/jesper-karrbrink-today-assumes-the-position-as-ceo-of-online-casino-mr-green-ltd-malta-1408369%23|title=Mr Green appoints new CEO for Malta operation and mobile casino|publisher=Mr Green & CO|accessdate= 18 April 2016}}</ref> was appointed CEO of Mr Green Ltd in April 2016, after 5-year tenure at Euroflorist. Kärrbrink comes from a strong media background. From 1998 – <time>2000</time>, Kärrbrink headed up the digital business department at international media group Bonnier. He then moved over to Provider Venture Partners where he assumed the role as Partner & Venture Manager.
Mikael Pawlo was headhunted by Fredrik Sidfalk and Henrik Bergquist whilst he was working at the PR firm Hedberg & Co; an investor relations firm that advises boards and CEOs on corporate communication and crisis management.


From 2004 until 2008, Kärrbrink was the CEO of Svenska Spel, a state-owned company operating in the regulated gambling market in Sweden. In 2008 he moved over to the Nordic based directory service company Eniro where he assumed the role as President and CEO.
'''Mr Green Ltd, CEO'''


In 2011, he was appointed CEO of Euroflorist and grew the company’s online sales by 30 percent per year. He was also Executive Vice-Chairman of Euroflorist AB and a member of Euroflorist’s AB board.
In April 2016, Jesper Kärrbrink <ref>{{Cite journal|date=2017-06-04|title=Jesper Kärrbrink|url=https://sv.wikipedia.org/w/index.php?title=Jesper_K%C3%A4rrbrink&oldid=39983405|journal=Wikipedia|language=sv}}</ref> was appointed CEO of Mr Green Ltd. after a 5 year tenure at Euroflorist <ref>{{Cite news|url=https://weekend.di.se/nyheter/nasta-stopp-blir-malta|title=Nästa stopp blir Malta|date=2016-05-11|work=Di Weekend|access-date=2018-03-13}}</ref>.


In 2015, Mr Green acquired Italian operator, Mybet Italia <ref>{{cite web|url=http://www.igamingbusiness.com/news/mr-green-granted-approval-italy-launch|title=Mr Green Granted Approval for Italy Launch|accessdate=16 April 2015}}</ref> and was approved by the country’s gaming regulator AAMS to take over Mybet Italia’s operations.<ref>{{cite web|url=http://www.gamingintelligence.com/marketing/31059-italian-regulator-approves-mr-green-for-launch|title=Italian Regulator Approves Mr Green for Launch in Italy|accessdate=16 April 2015}}</ref> In 2017, Mr Green acquired the Danish onlinegaming company Dansk Underholdning.
Bringing with him a strong media background, Jesper Kärrbrink headed up the digital business department at the international media group Bonnier from 1996 until 2000.


In addition to its operations in Italy, Mr Green Ltd was also awarded a UK Operator Licence in July 2015, which further shows the company's aim to increase the proportion of revenues from locally regulated markets <ref>{{cite web|url=http://www.gamingintelligence.com/legal/32728-mr-green-granted-uk-operator-licence|title=Mr Green Granted UK Operator Licence|accessdate=1 July 2015}}</ref>
He then moved over to Provider Venture Partners where he assumed the role as Partner & Venture Manager. From 2004 until 2008, Jesper Kärrbrink was the CEO of Svenska Spel, a state-owned company operating in the regulated gambling market in Sweden. In 2008, Jesper moved over to the listed Nordic based directory service company Eniro where he assumed the role as President and CEO.


In September 2017, Green Gaming announced a new predictive gaming tool designed to revolutionize the online gambling sector. Green Gaming tool, developed in partnership with Sustainable Interaction and Sebastian Gassner, introduces a new layer of responsible gaming by monitoring casino activity. The data collected is analyzed to determine problem gambling risks with personal results delivered to players individually. First launched in the UK market, Mr. Green casino intends to roll out the tool to additional markets in late 2017.<ref>{{Cite news|url=https://latestcasinobonuses.com/news/mr-green-introduces-predictive-tool|title=Mr Green Introduces Predictive Tool|website=latestcasinobonuses.com|access-date=2017-09-18}}</ref>
In 2011, Jesper Kärrbrink was appointed CEO of Euroflorist and grew the company’s online sales by 30 percent per year. He was also Executive Vice-Chairman of Euroflorist AB and a member of Euroflorist’s AB board.


In October 2017, Mr. Green expanded its product range to include custom bingo and keno products. Only available to the UK market upon its initial launch, Mr. Green Bingo debuted 75, 80 and 90-ball bingo rooms including jackpots with the intent to broaden its player range in 2018.<ref>{{Cite news|url=https://www.twolittlefleas.co.uk/bingo-sites/mr-green-bingo|title=Mr Green Bingo|website=twolittlefleas.co.uk|access-date=11 December 2017}}</ref>
'''Company registration & licenses'''


In November 2017, they announced that they have signed a sponsorship deal with Celtic FC. As a result of this sponsorship, Mr Green sportsbook will become the Celtic FC's official casino partner<ref>{{cite web|title=Mr Green Sportsbook Announced Sponsor Partnership with Celtic FC|url=http://www.grizzlygambling.com/news/mr-green-sportsbook-celtic-fc.html|website=GrizzlyG|accessdate=17 November 2017}}</ref>.
Mr Green Limited is a company registered in accordance with Maltese Law with registration number C43260, Registered office: Mr Green Limited, Tagliaferro Business Centre, Level 6, 7 & 8, High Street, Sliema SLM 1549, Malta; for UK customers, Mr Green Ltd is licensed and regulated by the UK Gambling Commission, License Number: 000-039264-R-319432-008. In addition, Mr Green holds a license in Italy following the 2015 acquisition of Italian operator Mybet Italia [9] and approved by the country’s gaming regulator AAMS[10]. Mr Green Ltd also holds a casino license in Denmark after the acquisition of the Danish Online Casino Dansk Underholdning in 2017.


In February 2018 Mr Green acquired Evoke Gaming with the gaming sites Redbet, Vinnarum, Bertil and MamaMia.
== Parent Company ==
Mr Green & Co AB is the parent company under which Mr Green Ltd is the largest subsidiary. The parent company, Mr Green & Co AB and its technical development subsidiary Mr Green & Co Technology are based in Stockholm. Mr Green & Co AB is listed on the Stockholm Nasdaq Mid Cap segment <ref>{{Cite web|url=http://news.cision.com/mr-green/r/mr-green-advances-to-nasdaq-stockholm-s-mid-cap-segment,c2418992|title=Mr Green advances to Nasdaq Stockholm’s Mid Cap segment|website=News Powered by Cision|access-date=2018-03-13}}</ref>. Per Norman was appointed CEO of Mr Green & Co AB in February 2015 <ref>{{Cite news|url=https://www.affarsvarlden.se/bors-ekonominyheter/per-norman-blir-ny-vd-pa-spelbolaget-6776455|title=Per Norman blir ny vd på spelbolaget|work=Affärsvärlden|access-date=2018-03-13|language=sv}}</ref>. Mattias Wedar was appointed CEO of technical subsidiary Mr Green & Co Technology in September 2017 <ref>{{Cite web|url=http://www.gamingintelligence.com/people/44185-mr-green-brings-in-mattias-weder-as-permanent-ceo-of-tech-division|title=Mr Green brings in Mattias Wedar as permanent CEO of tech division - Gaming Intelligence|last=Harrison|first=Robin|website=www.gamingintelligence.com|language=en-gb|access-date=2018-03-13}}</ref>.


Following a partnership with Swedish developer NetEnt, Mr Green launched a 3D live casino through their mobile platform in February 2018. Known as 'Live Beyond Live', the virtual environment based experience is designed to immerse players in a social and interactive environment.<ref>{{cite news|title=NetEnt and Mr Green Unveil Interactive 3D Live Casino Experience|url=http://www.casinoreviews.co.uk/news/casino/netent-mr-green-unveil-interactive-3d-live-casino-experience.html |publisher=casinoreviews.co.uk |date=8 February 2018 |accessdate=5 March 2018}}</ref>
In February 2018, Mr Green & Co AB finalised the acquisition of Evoke Gaming Ltd including the gaming sites Redbet, Vinnarum Casino, Bertil and MamaMiaBingo <ref>{{Cite news|url=http://www.igamingbusiness.com/news/mr-green-targets-redbet-growth-after-evoke-takeover|title=Mr Green targets Redbet growth after Evoke takeover|date=2017-12-19|work=iGaming Business|access-date=2018-03-13|language=en}}</ref>.

== Products ==
'''Slot Games'''

Mr Green currently offers over 700 of the markets most attractive online casino slot games from industry leading suppliers like NYX, IGT, NetEnt, Quickspin, Microgaming, SG Interactive, Yggdrasil, Play ‘n Go, Edict, Push Gaming and Blueprint.

Whilst Mr Green adds new slot games to its ever-growing portfolio every week, the Casino team carefully reviews each slot game to provide a class leading casino experience every time.

In August 2014, Mr Green launched its first bespoke slot game, The Marvellous Mr Green™ in collaboration with digital game producer NetEnt Entertainment <ref>{{Cite news|url=https://www.netentcasinos.com/blog/mr-green-launches-exclusive-marvellous-mr-green-video-slot/|title=Mr Green launches exclusive The Marvellous Mr Green video slot - Netent Casinos|date=2014-07-28|work=Netent Casinos|access-date=2018-03-13|language=en-US}}</ref>. The game was specifically developed and designed for Mr Green, and until today, the slot is exclusively available to play at Mr Green’s Online Casino.

'''Bespoke Slot Games'''

Mr Green is renowned for being very brand focused and The Marvellous Mr Green™ slot machine is no exception. Special attention was given into creating more excitement, bigger animations effects and rich sounds for a memorable and entertaining winning experience.

After the success of The Marvellous Mr Green™ slot, in September 2015, Mr Green joined forces with NetEnt again to produce yet another bespoke slot game, the Mr Green: Moonlight™ slot game <ref>{{Cite news|url=https://www.androidslots.co.uk/news/new-games/netent-produce-mr-green-moonlight-slot/|title=NetEnt's Mr.Green Casino Exclusive 'Mr. Green Moonlight' Slot|date=2015-09-15|work=Droid Slots|access-date=2018-03-13|language=en-US}}</ref>.

Mr Green: Moonlight™ is a 5-reel, 3-row, 20-bet line video slot. The slot theme explores an alternative Mr Green story that takes place in the 19<sup>th</sup> century in a dark city plagued by a mysterious creature.

The Marvellous Mr Green™ and Mr Green Moonlight™ slot games were the only branded slot games ever released, however Mr Green has launched a multitude of slot games that were exclusively available at Mr Green before the games were released on a global level. Exclusive releases include NetEnt’s Fruit Spin & Emojiplanet as well as Pushgaming’s Blaze of Ra.

'''Table Games'''

Mr Green has several versions of Roulette including European, American and French variants plus unique highroller, expert and triple bonus spin game types. Mr Green also provides various Blackjack choices including single and multi-hand options.

'''LIVE Casino'''

Mr Green’s LIVE Casino is an immersive Casino experience with real dealers spinning real roulette wheels and dealing real playing cards. Games include LIVE Blackjack, LIVE Roulette, LIVE Baccarat and LIVE Casino Hold’em.

In October 2016, Mr Green launched the exclusive Evolution Live Casino environment which includes an exclusive Mr Green Blackjack and Roulette which are available 24/7*** in German and English. The Mr Green character can be seen regularly around the tables entertaining the players.

On February 6<sup>th</sup> 2018, in collaboration with digital gaming provider NetEnt, Mr Green launched Live Beyond Live <ref>{{Cite news|url=http://www.igamingbusiness.com/news/mr-green-and-netent-go-beyond-live-new-3d-live-casino|title=Mr Green and NetEnt go 'beyond live' with new 3D live casino|date=2018-02-06|work=iGaming Business|access-date=2018-03-13|language=en}}</ref>, a high-level immersive virtual studio experience. The virtual casino floor consists of a four-table area with two roulette tables and two blackjack tables with dealers and players moving around the floor. Initially only launched on mobile, the product will be available to play on desktop in spring 2018. The product is exclusively available at Mr Green’s Online Casino until February 6<sup>th</sup>, 2019 before it will be released across the entire Online Casino network.

'''Sportsbook'''

In April 2016, Mr Green launched a Sportsbook product powered by the Swedish based platform provider Kambi <ref>{{Cite news|url=https://sbcnews.co.uk/sportsbook/2016/06/08/mr-green-launches-sports-betting-product/|title=Mr Green launches sports betting product|date=2016-06-08|work=SBC News|access-date=2018-03-13|language=en-US}}</ref>. The intention of the Sportsbook product was to be simple, fast and effective without the confusing jargon and complicated visuals. The product was designed to appeal to everyone rather than just the hardcore sport enthusiasts.

In September 2017 Mr Green launched Sportsbook Version 2.0, an updated version of the product that featured new innovations to provide a better and unique gaming experience, such as the massively popular Bet Assist, Instant Tennis, the Multi-Bet Function and the Football Combi Spin.

Sportsbook 2.0 offers over 17,000 compelling bet prompts every week and provides players with an industry first content experience that supports players in making smarter bets <ref>{{Cite web|url=http://egr.global/technology/news/mr-green-sportsbook-updated-with-unique-in-play-features/|title=Mr Green rolls out new “content rich” sportsbook {{!}} EGR Technology {{!}} Technology trends for the egaming industry|website=egr.global|language=en-US|access-date=2018-03-13}}</ref>.

'''Number Games'''

In 2017 Mr Green broadened its offering even further with the launch of Bingo and Keno. Both platforms are powered by leading game provider Cozy Games <ref>{{Cite web|url=http://www.gamingintelligence.com/games/44972-mr-green-partners-cozygames-for-bingo-and-keno-launches|title=Mr Green partners CozyGames for bingo and keno launches - Gaming Intelligence|last=Administrator2|website=www.gamingintelligence.com|language=en-gb|access-date=2018-03-13}}</ref>.

Keno went live in July, 2017 in all markets except for Germany, Canada, Italy and Denmark. The product features a bespoke highlight called ‘The One-Minute-Keno’ which gives players the chance to win €100,000 every minute.

The bingo product was launched in October, 2017 in the UK only. The product offers classic features like 90, 80 and 75 ball bingo, chat functionality between players and a wide range of side games.

“In line with our strategy, we continue to broaden our product offering”, says Per Norman, CEO of Mr Green & Co. “Number games are especially important since they build even stronger brand awareness and attract new customers”.

'''Progressive Jackpot Slots'''

Mr Green offers a range of progressive jackpot games and is known for some of the most unique jackpot winnings in the industry.

In November 2015, Swedish player Jessica won a €1.85M on IGT’s progressive jackpot slot Siberian Storm. Less than 15 months later, Jessica won her second big jackpot of €4.3M on NetEnt’s Mega Fortune <ref>{{Cite web|url=http://news.cision.com/mr-green-ltd/i/mrgreen-double-jackpot-winner-2,c2150783|title=MrGreen double jackpot winner 2|website=News Powered by Cision|access-date=2018-03-13}}</ref>.

Throughout 2017 the jackpot winner received a lot of attention from the Swedish media, which ultimately led to a number of complaints from the self-regulatory organizations Reklamombudsmannen (RO) and the Swedish Advertising Ombudsman.

The claims stated that the double win was too good to be true and was believed to be false advertisement. After investigating the evidence provided by Mr Green and the game provider, Reklamombudsmannen confirmed the story to be true.

== Green Gaming ==
Since Mr Green’s inception, responsible gaming played an integral role in the company’s business strategy. Mr Green takes responsible gaming very seriously and offers its players a variety of tools to provide an Online Gaming experience that is not only fun and entertaining, but also safe and responsible.

When Mr Green launched its Online Casino product in 2008 Mr Green was one of the first Online Casinos to offer its players responsible gaming tools which the company refers to as ‘Green Gaming’. The Green Gaming tools allow players to set personal gameplay parameters such as loss, wager and deposit limits.

'''Green Gaming Predictive tool'''

In September 2017 Mr Green launched the Predictive Green Gaming tool which gives players the ability to gain insight into their own risk behaviour. Developed in partnership with Sustainable Interaction, the new tool analyses the actual playing behaviour of a customer and combines it with the customer's own impression of their risk behaviours <ref>{{Cite web|url=http://egr.global/technology/news/mr-green-targets-problem-gamblers-with-self-assessment-tool/|title=Mr Green targets problem gambling with self-assessment tool {{!}} EGR Technology {{!}} Technology trends for the egaming industry|website=egr.global|language=en-US|access-date=2018-03-13}}</ref>. 

Additionally, it enables Mr Green to detect when healthy players have moved into the risk zone. Mr Green can adjust its offerings and communications based on an individual customer's risk behaviour. Players who exhibit increased risk behaviour may be asked to set different limits for their playing or to step back from playing for a period of time. Mr Green will also refrain from communicating sales messages to customers with documented high risk behaviours.

The Green Gaming predictive tool was initially launched in the UK and Sweden. Mr Green intends to roll out the tool in the remaining markets in early 2018.

'''Green Gaming Training & Player interaction'''

As part of the on-boarding process for Mr Green employees, the company offers mandatory Responsible Green Gaming training sessions that discuss risky behaviours and the negative impact that gambling can have.

The training is run in collaboration between internal responsible gaming personnel and Sustainable Interaction. To support players with specific responsible gaming queries, Mr Green has a team of bespoke Green Gaming Coordinators.

For more information on Green Gaming <ref>{{Cite web|url=https://greengaming.com|title=Mr Green Responsible Gaming – Looking for a more responsible operator? Ask for Mr Green. The true Gentleman of Online Gaming.|website=greengaming.com|access-date=2018-03-13}}</ref> please visit www.greengaming.com


== Awards ==
== Awards ==
Line 134: Line 63:
| 2009
| 2009
| Internetworld
| Internetworld
| Topp 100
| Topp 100 <ref>{{Cite web|url=https://web.archive.org/web/20140904233415/http://internetworld.idg.se/2.1006/1.205421/sveriges-hundra-basta-sajter-2008---hela-listan?queryText=Mr%20Green|title=Sveriges hundra bästa sajter 2008 - hela listan - Internetworld|date=2014-09-04|access-date=2018-03-13}}</ref>
|-
|-
| 2010
| 2010
Line 150: Line 79:
| 2012
| 2012
| eGaming Review (EGR)
| eGaming Review (EGR)
| Socially Responsible Operator of the Year
| Socially Responsible Operator of the Year <ref>{{Cite news|url=https://www.casinomeister.com/forums/threads/pr-mr-green-awarded-socially-responsible-operator.54035/|title=PR: Mr Green awarded Socially Responsible Operator|work=Casinomeister's Forum: Largest Online Casino Community Since 1998|access-date=2018-03-13|language=en-US}}</ref>
|-
|-
| 2013
| 2013
Line 158: Line 87:
| 2013
| 2013
| International Gaming Awards (IGA)
| International Gaming Awards (IGA)
| Online Casino Operator of the Year <ref>{{Cite news|url=https://gaming-awards.com/international-gaming-awards/winners/iga-winners-2013/|title=IGA Winners 2013|date=2013-02-01|work=Gaming Awards|access-date=2018-03-13|language=en-US}}</ref>
| Online Casino Operator of the Year <ref>{{cite web|url=http://gaming-awards.com/international-gaming-awards/winners/iga-winners-2013/|title=International Gaming Awards Winners 2013|publisher=gaming-awards.com|accessdate=16 April 2015}}</ref>
|-
|-
| 2014
| 2014
Line 166: Line 95:
| 2014
| 2014
| International Gaming Awards (IGA)
| International Gaming Awards (IGA)
| Online Casino Operator of the Year <ref>{{Cite news|url=https://gaming-awards.com/international-gaming-awards/winners/iga-winners-2014/|title=IGA Winners 2014|date=2014-01-02|work=Gaming Awards|access-date=2018-03-13|language=en-US}}</ref>
| Online Casino Operator of the Year <ref>{{cite web|url=http://gaming-awards.com/international-gaming-awards/winners/iga-winners-2014/|title=International Gaming Awards Winners 2014|publisher=gaming-awards.com|accessdate=16 April 2015}}</ref>
|-
|-
| 2014
| 2014
| eGaming Review (EGR)
| eGaming Review (EGR)
| Highly Commended Slots Operator of the Year <ref>{{cite web|url=http://www.egrmagazine.com/event/events/event_page/egr_operator_marketing__innovation_awards_-_winners/event/operator_marketing__innovation_awards_2014|title=EGR Operator Marketing Innovation Awards|publisher=gaming-awards.com|accessdate=16 April 2015|deadurl=yes|archiveurl=https://web.archive.org/web/20160114033432/http://www.egrmagazine.com/event/events/event_page/egr_operator_marketing__innovation_awards_-_winners/event/operator_marketing__innovation_awards_2014|archivedate=14 January 2016|df=}}</ref>
| Highly Commended Slots Operator of the Year
|-
|-
| 2014
| 2014
Line 178: Line 107:
| 2015
| 2015
| International Gaming Awards (IGA)
| International Gaming Awards (IGA)
| Online Casino Operator of the Year <ref>{{Cite news|url=https://gaming-awards.com/international-gaming-awards/winners/iga-winners-2015/|title=IGA Winners 2015|date=2015-01-22|work=Gaming Awards|access-date=2018-03-13|language=en-US}}</ref>
| Online Casino Operator of the Year <ref>{{cite web|url=http://gaming-awards.com/international-gaming-awards/winners/iga-winners-2015/|title=International Gaming Awards Winners 2015|publisher=gaming-awards.com|accessdate=16 April 2015}}</ref>
|-
|-
|2016
|2016
Line 186: Line 115:
|2016
|2016
|International Gaming App Awards (IGA)
|International Gaming App Awards (IGA)
|Innovative App of the Year
|Innovative App of the Year <ref>{{Cite web|url=http://news.cision.com/mr-green-ltd/r/mr-green-ltd-awarded-prestigious-titles,c2272544|title=Mr Green Ltd awarded prestigious titles|website=News Powered by Cision|access-date=2018-03-13}}</ref>
|-
|-
|2016
|2016
|International Gaming Awards (IGA)
|International Gaming Awards (IGA)
|Mobile Operator of the Year
|Mobile Operator of the Year <ref>{{Cite news|url=https://gaming-awards.com/international-gaming-awards/winners/iga-winners-2016/|title=IGA Winners 2016|date=2015-12-01|work=Gaming Awards|access-date=2018-03-13|language=en-US}}</ref>
|-
|-
|2016
|2016
Line 199: Line 128:
|eGaming Review (EGR)
|eGaming Review (EGR)
|Slots Operator of the Year
|Slots Operator of the Year
|-
|2017
|International Gaming Awards (IGA)
|Online Gaming Operator of the Year <ref>{{Cite news|url=https://gaming-awards.com/international-gaming-awards/winners/iga-winners-2017/|title=IGA Winners 2017|date=2016-11-30|work=Gaming Awards|access-date=2018-03-13|language=en-US}}</ref>
|-
|-
|2017
|2017
|eGaming Review (EGR)
|eGaming Review (EGR)
|Nordic Operator of the Year
|Nordic Operator of the Year <ref>{{Cite web|url=http://news.cision.com/mr-green-ltd/r/mr-green-crowned-nordic-operator-of-the-year-2017,c2272565|title=Mr Green crowned Nordic Operator of the Year 2017|website=News Powered by Cision|access-date=2018-03-13}}</ref>
|-
|-
|2017
|2017
|eGaming Review (EGR)
|eGaming Review (EGR)
|Marketing Campaign of the Year
|Online Gaming Operator of the Year
|-
|-
| 2017
| 2017
| International Gaming Awards (IGA)
| eGaming Review (EGR)
| Personalised Marketing Campaign of the Year
| Online Gaming Operator of the Year
|-
|2017
|SBC Awards
|Responsible Bookmaker of the Year <ref>{{Cite web|url=https://news.cision.com/mr-green-ltd/r/mr-green-is-socially-responsible-bookmaker-of-the-year-2017,c2451412|title=Mr Green is Socially Responsible bookmaker of the Year 2017|website=News Powered by Cision|access-date=2018-03-13}}</ref>
|-
|2018
|International Gaming Awards (IGA)
|Socially Responsible Online Operator of the Year   <ref>{{Cite news|url=https://gaming-awards.com/international-gaming-awards/winners/iga-winners-2018/|title=IGA Winners 2018|date=2018-01-05|work=Gaming Awards|access-date=2018-03-13|language=en-US}}</ref>
|-
|2018
|Global Gaming Awards
|Corporate Responsibility Programme of the Year <ref>{{Cite web|url=http://www.globalgamingawards.com/london/|title=Global Gaming Awards - London 2018|website=www.globalgamingawards.com|language=en-GB|access-date=2018-03-13}}</ref>
|}
|}


Line 233: Line 146:


==External links==
==External links==
* [https://www.mrgreen.com Mr Green Official site]
* [https://www.mrgreen.com Official site]
* [http://www.mrg.se/en Mr Green & Co AB Company site]
* [http://www.mrg.se/en Mr Green & Co AB Company site]
* [https://web.archive.org/web/20140904233415/http://internetworld.idg.se/2.1006/1.205421/sveriges-hundra-basta-sajter-2008---hela-listan?queryText=Mr%20Green Internetworld IDG Top 100 Sites]
* [http://internetworld.idg.se/2.1006/1.197523/sveriges-basta-sajter-mrgreen-ny?queryText=Mr%20Green Internetworld IDG Top New Sites]
* [https://www.bloomberg.com/quote/MRG:SS Bloomberg.com Market Data for Mr Green & Co]
* [https://www.bloomberg.com/quote/MRG:SS Bloomberg.com Market Data for Mr Green & Co]
* [http://internetworld.idg.se/2.1006/1.197523/sveriges-basta-sajter-mrgreen-ny?queryText=Mr%20Green Internetworld IDG Top New Sites 2008]


[[Category:Gambling websites]]
[[Category:Gambling websites]]

Revision as of 20:32, 13 March 2018

Mr Green Ltd.
MRG
Company typePublicly traded Nasdaq Stockholm
IndustryOnline gaming
Founded2007
HeadquartersSliema, Malta
Key people
Per Norman (CEO Mr Green & Co AB) Jesper Kärrbrink (CEO Mr Green LTD)
ProductsCasino, Games, Table games, Jackpots
OwnerMr Green & Co AB
Websitewww.mrgreen.com

Mr Green Ltd. is an online gambling company that offers online casino and sportsbook. Mr Green Ltd is licensed and regulated by the MGA, Malta Gaming Authority in Malta. The head office of Mr Green is in Sliema, Malta.

Mr Green & Co AB is the parent company of the group, where the online casino Mr Green (Mr Green Ltd) is the largest company. The parent company, Mr Green & Co AB, is based in Stockholm, Sweden, and is listed on Nasdaq Stockholm's main list. Per Norman was appointed CEO of Mr Green & Co AB in February 2015.[1]

The online casino Mr Green was founded in late 2007 and launched in 2008[2] by the three Swedish entrepreneurs: Fredrik Sidfalk, Henrik Bergquist and Mikael Pawlo. Sidfalk and Bergquist had experience in the iGaming sector after founding the company, brand and website of Betsson together with Anders Holmgren back in 2001.

When launching in 2008,[3] Mr Green was one of the first operators to offer games from several game suppliers and built a seamless wallet solution, whereby it was no longer necessary to exchange chips to play games from different vendors. Today Mr Green offers about 700 games from IGT, Net Entertainment, Nextgen, Quickspin, Microgaming Quickfire, Bally Technologies,[4] Yggdrasil, Play&Go, Edict[5] and the live casino supplier Evolution Gaming.[6]

Mr Green invests generously in its Green Gaming Programme.[7] When a new customer signs up, he or she is asked to set limits for the risks he or she is willing to take in his or her play.

Jesper Kärrbrink[8] was appointed CEO of Mr Green Ltd in April 2016, after 5-year tenure at Euroflorist. Kärrbrink comes from a strong media background. From 1998 – , Kärrbrink headed up the digital business department at international media group Bonnier. He then moved over to Provider Venture Partners where he assumed the role as Partner & Venture Manager.

From 2004 until 2008, Kärrbrink was the CEO of Svenska Spel, a state-owned company operating in the regulated gambling market in Sweden. In 2008 he moved over to the Nordic based directory service company Eniro where he assumed the role as President and CEO.

In 2011, he was appointed CEO of Euroflorist and grew the company’s online sales by 30 percent per year. He was also Executive Vice-Chairman of Euroflorist AB and a member of Euroflorist’s AB board.

In 2015, Mr Green acquired Italian operator, Mybet Italia [9] and was approved by the country’s gaming regulator AAMS to take over Mybet Italia’s operations.[10] In 2017, Mr Green acquired the Danish onlinegaming company Dansk Underholdning.

In addition to its operations in Italy, Mr Green Ltd was also awarded a UK Operator Licence in July 2015, which further shows the company's aim to increase the proportion of revenues from locally regulated markets [11]

In September 2017, Green Gaming announced a new predictive gaming tool designed to revolutionize the online gambling sector. Green Gaming tool, developed in partnership with Sustainable Interaction and Sebastian Gassner, introduces a new layer of responsible gaming by monitoring casino activity. The data collected is analyzed to determine problem gambling risks with personal results delivered to players individually. First launched in the UK market, Mr. Green casino intends to roll out the tool to additional markets in late 2017.[12]

In October 2017, Mr. Green expanded its product range to include custom bingo and keno products. Only available to the UK market upon its initial launch, Mr. Green Bingo debuted 75, 80 and 90-ball bingo rooms including jackpots with the intent to broaden its player range in 2018.[13]

In November 2017, they announced that they have signed a sponsorship deal with Celtic FC. As a result of this sponsorship, Mr Green sportsbook will become the Celtic FC's official casino partner[14].

In February 2018 Mr Green acquired Evoke Gaming with the gaming sites Redbet, Vinnarum, Bertil and MamaMia.

Following a partnership with Swedish developer NetEnt, Mr Green launched a 3D live casino through their mobile platform in February 2018. Known as 'Live Beyond Live', the virtual environment based experience is designed to immerse players in a social and interactive environment.[15]

Awards

Year Awarded By Category
2009 Internetworld Topp 100
2010 Internetworld Topp 100
2011 Internetworld Topp 100
2012 Internetworld Topp 100
2012 eGaming Review (EGR) Socially Responsible Operator of the Year
2013 Internetworld Topp 100
2013 International Gaming Awards (IGA) Online Casino Operator of the Year [16]
2014 Internetworld Topp 100
2014 International Gaming Awards (IGA) Online Casino Operator of the Year [17]
2014 eGaming Review (EGR) Highly Commended Slots Operator of the Year [18]
2014 eGaming Review (EGR) Casino Brand of the Year
2015 International Gaming Awards (IGA) Online Casino Operator of the Year [19]
2016 International Gaming App Awards (IGA) Casino App of the Year
2016 International Gaming App Awards (IGA) Innovative App of the Year
2016 International Gaming Awards (IGA) Mobile Operator of the Year
2016 eGaming Review (EGR) Affiliate Programme of the Year
2016 eGaming Review (EGR) Slots Operator of the Year
2017 eGaming Review (EGR) Nordic Operator of the Year
2017 eGaming Review (EGR) Online Gaming Operator of the Year
2017 International Gaming Awards (IGA) Online Gaming Operator of the Year

References

  1. ^ "Mr Green Announces New CEO". Retrieved 16 April 2015.
  2. ^ "Storytelling ska slja nytt ntcasino". Internetworld. 7 August 2008. Retrieved 25 November 2014.
  3. ^ "Nästa generations nätcasino är här". Expressen. Retrieved 25 November 2014.
  4. ^ "Bally Technologies' Online Games Now Available on Mr. Green". News.ballytech.com. Retrieved 25 November 2014.
  5. ^ "edict signs partnership with Mr Green". iGaming Business. Retrieved 2015-10-29.
  6. ^ "ONLINE CASINOS INTRODUCE LIVE DEALER OFFERINGS - GAMBLING INDUSTRY NEWS". Azonlinecasions.com. Retrieved 25 November 2014.
  7. ^ "Green Gaming". Retrieved 16 April 2015.
  8. ^ "Mr Green appoints new CEO for Malta operation and mobile casino". Mr Green & CO. Retrieved 18 April 2016.
  9. ^ "Mr Green Granted Approval for Italy Launch". Retrieved 16 April 2015.
  10. ^ "Italian Regulator Approves Mr Green for Launch in Italy". Retrieved 16 April 2015.
  11. ^ "Mr Green Granted UK Operator Licence". Retrieved 1 July 2015.
  12. ^ "Mr Green Introduces Predictive Tool". latestcasinobonuses.com. Retrieved 2017-09-18.
  13. ^ "Mr Green Bingo". twolittlefleas.co.uk. Retrieved 11 December 2017.
  14. ^ "Mr Green Sportsbook Announced Sponsor Partnership with Celtic FC". GrizzlyG. Retrieved 17 November 2017.
  15. ^ "NetEnt and Mr Green Unveil Interactive 3D Live Casino Experience". casinoreviews.co.uk. 8 February 2018. Retrieved 5 March 2018.
  16. ^ "International Gaming Awards Winners 2013". gaming-awards.com. Retrieved 16 April 2015.
  17. ^ "International Gaming Awards Winners 2014". gaming-awards.com. Retrieved 16 April 2015.
  18. ^ "EGR Operator Marketing Innovation Awards". gaming-awards.com. Archived from the original on 14 January 2016. Retrieved 16 April 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  19. ^ "International Gaming Awards Winners 2015". gaming-awards.com. Retrieved 16 April 2015.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Mr_Green_(company)&oldid=830272770"