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== The/Studio (Company) == |
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'''The Studio Inc.''' (stylized as '''The/Studio)''' is a U.S.-based [[software]] and [[Manufacturing|on demand manufacturing]] company headquartered in [[Los Angeles|Los Angeles, California]]. The company operates a web interface allowing individuals and companies to create custom products on-demand. The company currently produces 25 different custom products and is best know for the production of patches, pins, socks, hats, t-shirts, apparel, accessories, and jewelry.<ref>{{Cite web|url=https://www.thestudio.com/product-catalog/|title=Shop Our Product Catalog {{!}} thestudio.com|website=The/Studio|language=en|access-date=2019-01-08}}</ref> The/Studio maintains a global network of factories to contract out the production of both [[print on demand]] and [[cut and sew]] products.<ref>{{Cite web|url=https://sourcingjournal.com/topics/technology/the-studio-on-demand-manufacturing-supply-chain-119771/|title=The/Studio Raises $11M to Do What Traditional Supply Chains Can’t|last=Binns|first=Jessica|last2=Binns|first2=Jessica|date=2018-09-20|website=Sourcing Journal|language=en-US|access-date=2019-01-08}}</ref> In 2014, The/Studio became the largest supplier of custom embroidered patches by unit sales in the United States.<ref>{{Cite web|url=https://www.thestudio.com/blog/largest-supplier-custom-embroidered-patches-united-states-joseph-h/|title=The Largest Supplier of Custom Embroidered Patches in The United States by Joseph H|date=2014-10-14|website=The/Studio|language=en|access-date=2019-01-08}}</ref> |
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{{Infobox company |
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| name = The/Studio |
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| logo = Thestudio-company-logo.png |
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| type = Software{{!}}Manufacturing{{!}}Fashion |
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| industry = [[Software]], [[Manufacturing]], [[Fashion]] |
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| founded = 2014 |
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| founder = Joseph Heller |
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| area_served = North America |
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| products = [[Accessories]], [[Patches]], [[Pins]], [[Caps]], [[T-Shirts]], [[Bags]], [[Scarves]], [[Labels]], [[Footwear]], [[Tags]], [[Lanyards]], [[Buttons]], [[Cufflinks]], [[Stickers]] |
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| num_employees = 140 |
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| num_employees_year = 2019 |
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| website = www.thestudio.com |
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}} |
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== History == |
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The firm was founded by Joseph Heller in 2014 who had previously spent 10 years working in [[supply chain]] sourcing in China upon graduating from [[University of California, Berkeley]].<blockquote>Our original business was doing the digitized CAD designs for embroidery. I remember our first patch order. One of our customers that we had a long term relationship with, called me up and told me that he needed a custom paintball patch to be produced. His company focused on direct embroidery to caps, shirts and bags and they didn’t have the resources to produce patches. I told him that we wanted to do the order, and we produced our first patch order of 100 custom paintball patches.</blockquote><blockquote>— Joseph Heller<sup>[4]</sup></blockquote>Since its founding, The/Studio reported manufacturing over 32 million products (updated December 2018)<sup>[5]</sup> for over 100,000 different customers (updated September 2018).<sup>[6]</sup> |
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== Software == |
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The company allows its clients to complete product orders through either by requesting a quote or via a proprietary web-hosted visual design tool referred to as "Create." Through this [[Do it yourself|DIY]] process, users select from between one of 4 base [[Product category|product categories]]: promotional, patches, labels and packaging, and accessories.<ref>{{Cite web|url=http://www.apparelnews.net/news/2019/jan/03/studios-demand-platform-wants-reduce-turnaround-ti/|title=The/Studio’s On-Demand Platform Wants to Reduce Turnaround Time for Apparel|last=Thursday|first=Dorothy Crouch {{!}}|last2=January 3|website=www.apparelnews.net|language=en|access-date=2019-01-08|last3=2019}}</ref> Users are able to manage product configurations, chat with designers, view production stage, upload artwork, selecting materials, [[sizing]], kitting, and other general product specific features.<ref>{{Cite web|url=https://wwd.com/business-news/technology/the-studio-aims-to-up-end-manufacturing-apparel-factories-ignition-partners-1202825597/|title=How The/Studio Aims to Up-End Manufacturing|last=Lee|first=Adriana|last2=Lee|first2=Adriana|date=2018-09-19|website=WWD|language=en|access-date=2019-01-08}}</ref> |
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== Venture Funding == |
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Prior to September 2018, The/Studio was [[Bootstrapping (finance)|bootstrapped]]. In September 2018 [[VentureBeat]] announced the company completed an $11 million [[Series A round|Series-A]] funding round led by Ignition Partners with participation from FJ Labs, VTF, WTI, Firebolt Ventures, and Interplay Ventures.<ref>{{Cite web|url=https://www.crunchbase.com/organization/the-studio#section-overview|title=Crunchbase {{!}} The/Studio|last=|first=|date=|website=Crunchbase|archive-url=|archive-date=|dead-url=|access-date=}}</ref><ref>{{Cite web|url=https://venturebeat.com/2018/09/19/the-studio-raises-11-million-to-grow-its-on-demand-product-manufacturing-platform/|title=The Studio raises $11 million to grow its on-demand product manufacturing platform|date=2018-09-19|website=VentureBeat|language=en-US|access-date=2019-01-08}}</ref><ref>{{Cite web|url=https://www.bizjournals.com/losangeles/news/2018/09/19/the-studio-raises-cash-for-on-demand-manufacturing.html|website=www.bizjournals.com|access-date=2019-01-08}}</ref> |
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The/Studio (Company)
The Studio Inc. (stylized as The/Studio) is a U.S.-based software and on demand manufacturing company headquartered in Los Angeles, California. The company operates a web interface allowing individuals and companies to create custom products on-demand. The company currently produces 25 different custom products and is best know for the production of patches, pins, socks, hats, t-shirts, apparel, accessories, and jewelry.[1] The/Studio maintains a global network of factories to contract out the production of both print on demand and cut and sew products.[2] In 2014, The/Studio became the largest supplier of custom embroidered patches by unit sales in the United States.[3]
 | |
| Company type | Software|Manufacturing|Fashion |
|---|---|
| Industry | Software, Manufacturing, Fashion |
| Founded | 2014 |
| Founder | Joseph Heller |
Area served | North America |
| Products | Accessories, Patches, Pins, Caps, T-Shirts, Bags, Scarves, Labels, Footwear, Tags, Lanyards, Buttons, Cufflinks, Stickers |
Number of employees | 140 (2019) |
| Website | www.thestudio.com |
History
The firm was founded by Joseph Heller in 2014 who had previously spent 10 years working in supply chain sourcing in China upon graduating from University of California, Berkeley.
Our original business was doing the digitized CAD designs for embroidery. I remember our first patch order. One of our customers that we had a long term relationship with, called me up and told me that he needed a custom paintball patch to be produced. His company focused on direct embroidery to caps, shirts and bags and they didn’t have the resources to produce patches. I told him that we wanted to do the order, and we produced our first patch order of 100 custom paintball patches.
— Joseph Heller[4]
Since its founding, The/Studio reported manufacturing over 32 million products (updated December 2018)[5] for over 100,000 different customers (updated September 2018).[6]
Software
The company allows its clients to complete product orders through either by requesting a quote or via a proprietary web-hosted visual design tool referred to as "Create." Through this DIY process, users select from between one of 4 base product categories: promotional, patches, labels and packaging, and accessories.[4] Users are able to manage product configurations, chat with designers, view production stage, upload artwork, selecting materials, sizing, kitting, and other general product specific features.[5]
Venture Funding
Prior to September 2018, The/Studio was bootstrapped. In September 2018 VentureBeat announced the company completed an $11 million Series-A funding round led by Ignition Partners with participation from FJ Labs, VTF, WTI, Firebolt Ventures, and Interplay Ventures.[6][7][8]
- ^ "Shop Our Product Catalog | thestudio.com". The/Studio. Retrieved 2019-01-08.
- ^ Binns, Jessica; Binns, Jessica (2018-09-20). "The/Studio Raises $11M to Do What Traditional Supply Chains Can't". Sourcing Journal. Retrieved 2019-01-08.
- ^ "The Largest Supplier of Custom Embroidered Patches in The United States by Joseph H". The/Studio. 2014-10-14. Retrieved 2019-01-08.
- ^ Thursday, Dorothy Crouch |; January 3; 2019. "The/Studio's On-Demand Platform Wants to Reduce Turnaround Time for Apparel". www.apparelnews.net. Retrieved 2019-01-08.
{{cite web}}:|last3=has numeric name (help)CS1 maint: numeric names: authors list (link) - ^ Lee, Adriana; Lee, Adriana (2018-09-19). "How The/Studio Aims to Up-End Manufacturing". WWD. Retrieved 2019-01-08.
- ^ "Crunchbase | The/Studio". Crunchbase.
{{cite web}}: Cite has empty unknown parameter:|dead-url=(help) - ^ "The Studio raises $11 million to grow its on-demand product manufacturing platform". VentureBeat. 2018-09-19. Retrieved 2019-01-08.
- ^ www.bizjournals.com https://www.bizjournals.com/losangeles/news/2018/09/19/the-studio-raises-cash-for-on-demand-manufacturing.html. Retrieved 2019-01-08.
{{cite web}}: Missing or empty|title=(help)