OWOX

OWOX  is a software company that specializes in web analytics and business intelligence products and services. The company develops BI products based on Google Cloud Platform, and also assists in implementing Google Analytics 360 Suite. In addition, OWOX provides analytics services, developing individual measurement strategies and conducts training in analytics. The company annually co-organizes a number of conferences on web analytics and Ecommerce. Vladyslav Flaks is the CEO of OWOX.

Product

OWOX develops BI (business intelligence) services for implementing analytics in e-commerce projects.

• OWOX BI Pipeline brings together marketing data from various sources, making it available for analysis in Google BigQuery. It automatically transfers data on advertising campaign costs and users’ website actions, converting it into a format convenient for searching the insights.
• OWOX BI Attribution is a service for evaluating advertising campaigns, taking into account their mutual influence and contribution to pushing the user through the sales funnel. With the help of OWOX BI Attribution, marketers can find and measure undervalued and overvalued advertising campaigns.
• OWOX BI Smart Data automatically builds reports to analyze marketing effectiveness.
• OWOX BI Insights shows a company’s likelihood to achieve their annual goals, where growth zones and weak points are, and how the company’s market share is changing.

Conferences

The company organizes and co-organizes annual conferences on web analytics and Ecommerce:

• Go Analytics!  is an annual conference on web analytics, co-organized with Google. The event is directed at business executives, marketing specialists, business development managers, data analysts, and digital experts. GoAnalytics! takes place every spring in Moscow.
• eCommerce  is an annual conference and exhibition focused on Ecommerce. The event is directed at e-tailers, CEOs of online businesses, digital marketing specialists, and agencies. eCommerce takes place every autumn in Kyiv.
• Analyze!  is a specialized annual conference on web analytics, directed at data analysts, digital marketing specialists, executives of online and omnichannel businesses. Analyze! takes place every spring in Kyiv.
• HOWWEDOIT  is an informal meeting of developers and business analysts. The event is directed at practicing developers, with a view to sharing expertise in developing and promoting IT products. HOWWEDOIT takes place every three months in Dnipro.

Expertise

OWOX BI is a Google Partner with proven expertise in the Google Cloud Platform, Google Analytics 360, and Google Tag Manager. The company is one of the first to get the opportunity to use new functionality of Google products.

The qualifications of the OWOX BI team have been proven through IAB (Interactive Advertising Bureau) Digital Solutions Certification.

External links

• OWOX
• OWOX BI Reviews & Product Details at G2Crowd