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Personyze also provides [[analytics]] and [[A/B testing]].<ref name="futureof">{{cite web|date=12 July 2011|first=David|last=Silverberg|title=How Personyze Wants to Customize the Web|url=http://www.futureofmediaevents.com/2011/07/12/how-personyze-wants-to-customize-the-web/|accessdate=4 December 2011|work=Digital Journal, Inc.}}</ref> In June 2011 [[Rapleaf]] announced a partnership with Personyze to allow the use of the demographics database<ref name="techcrunch" /><ref>* {{Cite web|title=Rapleaf Announces Newest Partnership with Personyze Amidst Personalization Boom|url=http://blog.rapleaf.com/blog/2011/06/28/rapleaf-announces-newest-partnership-with-personyze-amidst-personalization-boom/|date=28 June 2011|publisher=Rapleaf|accessdate=4 December 2011|archive-url=https://web.archive.org/web/20111216123721/http://blog.rapleaf.com/blog/2011/06/28/rapleaf-announces-newest-partnership-with-personyze-amidst-personalization-boom/|archive-date=16 December 2011|url-status=dead}}
Personyze also provides [[analytics]] and [[A/B testing]].<ref name="futureof">{{cite web|date=12 July 2011|first=David|last=Silverberg|title=How Personyze Wants to Customize the Web|url=http://www.futureofmediaevents.com/2011/07/12/how-personyze-wants-to-customize-the-web/|accessdate=4 December 2011|work=Digital Journal, Inc.}}</ref> In June 2011 [[Rapleaf]] announced a partnership with Personyze to allow the use of the demographics database<ref name="techcrunch" /><ref>* {{Cite web|title=Rapleaf Announces Newest Partnership with Personyze Amidst Personalization Boom|url=http://blog.rapleaf.com/blog/2011/06/28/rapleaf-announces-newest-partnership-with-personyze-amidst-personalization-boom/|date=28 June 2011|publisher=Rapleaf|accessdate=4 December 2011|archive-url=https://web.archive.org/web/20111216123721/http://blog.rapleaf.com/blog/2011/06/28/rapleaf-announces-newest-partnership-with-personyze-amidst-personalization-boom/|archive-date=16 December 2011|url-status=dead}}
* {{Cite web|url=https://thenextweb.com/dd/2011/07/15/personyze-offers-insanely-targeted-personalization-with-rapleaf-integration/|accessdate=4 December 2011|title=Personyze offers insanely targeted personalization with Rapleaf integration|date=15 July 2011|first=Joel|last=Falconer|work=The Next Web}}</ref> and in July 2011 they introduced [[Plug-in (computing)|plugins]] to the [[content management system]]s [[WordPress]] and [[Joomla]].<ref name="informationweek" />
* {{Cite web|url=https://thenextweb.com/dd/2011/07/15/personyze-offers-insanely-targeted-personalization-with-rapleaf-integration/|accessdate=4 December 2011|title=Personyze offers insanely targeted personalization with Rapleaf integration|date=15 July 2011|first=Joel|last=Falconer|work=The Next Web}}</ref> and in July 2011 they introduced [[Plug-in (computing)|plugins]] to the [[content management system]]s [[WordPress]] and [[Joomla]].<ref name="informationweek" />

In 2018 Personyze grew to $3.0 million in revenue, up 25% from $2.4 million in 2017. As of 2018 Personyze has 15 employees and 500 customers.<ref>{{Cite web|url=https://getlatka.com/companies/personyze|title=How Personyze hit $3.0M in Revenue, 500 Customers in 2018|website=LATKA|access-date=2020-05-23}}</ref>


==Criticism==
==Criticism==

Revision as of 18:24, 25 May 2020

Personyze
Company typePrivate
IndustryWeb analytics[1]
FoundedNov 2008
Headquarters
Tel Aviv
,
Israel
Key people
Yakov Shabat[2]
Danny Hen[2]
Number of employees
18[3]
Websitewww.personyze.com

Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides software as a service (SaaS)[2] for website personalization.

History

Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen. Within two years, it became a leading personalization website providers,[4] with Facebook integration[5] and behavioral targeting.[6]

Personyze also provides analytics and A/B testing.[3] In June 2011 Rapleaf announced a partnership with Personyze to allow the use of the demographics database[6][7] and in July 2011 they introduced plugins to the content management systems WordPress and Joomla.[1]

In 2018 Personyze grew to $3.0 million in revenue, up 25% from $2.4 million in 2017. As of 2018 Personyze has 15 employees and 500 customers.[8]

Criticism

Personyze was criticized by Forbes for contributing to the filter bubble, which is a technology that sorts everything out on the basis of the user's activities that may consequently present visitors with only a portion of the content/offers, while excluding other content/offers from ever being presented to them.[4]

References

  1. ^ a b Carr, David F. (29 July 2011). "BrainYard News Briefs: Polycom Adds SMB Videoconferencing Options". InformationWeek. Retrieved 4 December 2011.
  2. ^ a b c Cohen, Tova (20 June 2011). "Personyze sees boom in personalised web content". Tel Aviv: Reuters. Retrieved 4 December 2011.
  3. ^ a b Silverberg, David (12 July 2011). "How Personyze Wants to Customize the Web". Digital Journal, Inc. Retrieved 4 December 2011.
  4. ^ a b Hill, Kashmir (5 May 2011). "Resisting the Algorithms". Forbes. Retrieved 4 December 2011.
  5. ^ Eddy, Nathan (28 April 2011). "Facebook Integration Added to Personyze". eWeek. Retrieved 4 December 2011.
  6. ^ a b Rao, Leena (24 April 2011). "Personyze Allows Website Owners to Scale Personalization for Visitors". Techcrunch. Retrieved 4 December 2011.
  7. ^ * "Rapleaf Announces Newest Partnership with Personyze Amidst Personalization Boom". Rapleaf. 28 June 2011. Archived from the original on 16 December 2011. Retrieved 4 December 2011.
  8. ^ "How Personyze hit $3.0M in Revenue, 500 Customers in 2018". LATKA. Retrieved 2020-05-23.

Russian website- http://www.personyze.ru

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