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Rwatson27
	File:NIFTY nelson logo.jpg
Company type	Private
Industry	Online Broadcasting
Founded	2001
Headquarters	Ruston, Louisiana
Key people	Mike O'Neal, Chief Scientist; Marcus Morton, President
Products	NiftyTV
Number of employees	40
Website	niftytv.com

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Revision as of 05:00, 2 March 2011

Network Foundation Technologies (NiFTy)

Network Foundation Technologies, LLC (NiFTy) is a U.S. based online broadcasting company founded by Dr. Mike O’Neal^[1], a computer scientist at Louisiana Tech University, and Marcus Morton, a music, film and multi-media entrepreneur^[2]. The company pioneered an online broadcasting technology that allows the computers and Internet connections of its audience to help deliver a broadcast on to other viewers.^[3] An application, NiFTyTV, bypasses limitations inherent to online broadcasting by reducing bandwidth costs at the source^[4].

NiFTy is headquartered in Ruston, La., on the Louisiana Tech University campus. The company largely employs graduates and students of the university's computer science program.^[5]

Background

Founded in 2001, NiFTy was the first online broadcaster to incorporate the “Free For View” model for professional sports leagues, ^[6] and provides online broadcasts for the Arena Football League ^[7] and the Professional Bull Riders,^[8] as well as Grambling State University.^[9] Approximately 1 million viewing sessions^[10] were delivered to former clients the Central Hockey League and the Arena Football League 2 by the end of 2008.

The company receives ongoing support from the National Science Foundation (NSF) as well as private funding, and has been awarded eight U.S. patents, with six pending. Patents #7,035,933,^[11] #7,512,676, ^[12] #7,536,472,^[13] #7,543,074,^[14] #7,664,840,^[15] #7,818,407,^[16] #7,843,855^[17] and #7,895,324^[18] were issued between 2006 and 2011.

File:Nft streaming model.jpg

At left, graphic of Balanced Binary Tree. Right, a traditional server model.

Technology

NiFTy's technology centers on a balanced binary tree design, where a broadcast stream is fed directly to a small number of viewers, who propagate the signal to more viewers. The audience grows as the signal repeats to more end-users, but only a few nodes remain directly connected to the server. The collective capacity of the viewers' computers and Internet connections then power a significant part of the online broadcast, and in a polite and non-invasive manner.^[19]

This technology overcomes the requirement that online broadcasters transmit a duplicate copy of each video stream to every viewer. Employing end-users' computers to help broadcast the content stream reduces the server footprint and lowers energy consumption.^[20]

Board of Advisors

NiFTy's Board of Advisors includes music executive Clarence Avant, former chairman of Motown Records and board member of PolyGram Records; Mark Burnett, creator and producer of reality television shows "Survivor," "The Apprentice" and "The Contender"; and William J. MacDonald creator and producer of the HBO series "Rome."

Awards

On February 15, 2011, NiFTy was honored to receive a Tibbetts Award from the Small Business Administration.^[21] The company also won the Lousiana Technology Company of the Year in March 2010.^[22] To date, the National Science Foundation has granted NiFTy $1.2 million in research funding.^[23]

right|thumb|250px|

References

[1] ttp://www.mikeoneal.com

[2] [http://www.imdb.com/name/nm0608043/

[3] [http://www.nsf.gov/eng/iip/sbir/2009_SBIR_Phase_II_Grantee_Conference_Book.pdf

[4] ttp://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=60528734

[5] ttp://www.louisianaeconomicdevelopment.com/opportunities/success-stories/network-foundation-technologies.aspx

[6] [http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003706169

[7] ttp://www.arenafootball.com/frontpage

[8] ttp://www.pbrnow.com

[9] ttp://www.niftytv.com/gsutv

[10] ttp://www.nsf.gov/eng/iip/sbir/2009_SBIR_Phase_II_Grantee_Conference_Book.pdf

[11] ttp://www.google.com/patents/about?id=rUV4AAAAEBAJ&dq=%237,035,933

[12] [http://www.google.com/patents/about?id=myS_AAAAEBAJ&dq=%237,512,676

[13] [http://www.google.com/patents/about?id=GdrGAAAAEBAJ&dq=%237,536,472

[14] [http://www.google.com/patents/about?id=IjPHAAAAEBAJ&dq=%237,543,074

[15] [http://www.google.com/patents/about?id=zSzMAAAAEBAJ&dq=%237,664,840

[16] [http://www.google.com/patents/about?id=myvYAAAAEBAJ&dq=%237,818,407

[17] [http://www.google.com/patents/about?id=UL7dAAAAEBAJ&dq=%237,843,855%7C

[18] [http://www.uspto.gov/

[19] ttp://app-rising.com/2008/11/the_future_of_app_development.html

[20] ttp://www.crunchbase.com/company/network-foundation-technologieshttp://www.crunchbase.com/company/network-foundation-technologies

[21] ttp://www.sba.gov/content/sba-announces-winners-2011-tibbetts-awards

[22] [http://www.nola.com/business/index.ssf/2010/03/five_louisiana_individuals_bus.html

[23] [http://www.thenewsstar.com/apps/pbcs.dll/article?AID=2011102160320

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 On February 15, 2011, NiFTy was honored to receive a [[Tibbetts_Award|Tibbetts Award]] from the Small Business Administration.<ref> http://www.sba.gov/content/sba-announces-winners-2011-tibbetts-awards </ref> The company also won the Lousiana Technology Company of the Year in March 2010.<ref> [http://www.nola.com/business/index.ssf/2010/03/five_louisiana_individuals_bus.html </ref> To date, the National Science Foundation has granted NiFTy $1.2 million in [[research funding]].<ref> [http://www.thenewsstar.com/apps/pbcs.dll/article?AID=2011102160320 </ref>
-[[File:NFTandtext99.jpg|right|thumb|250px|]]
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 ==References==