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In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees Celsius, a temperature ghd claims is the optimum temperature for [[Hairstyle|styling]] results.<ref name="ya">{{cite web|last=Keats|first=Amanda|title=The ghd eclipse beats other hair straighteners with new design|url=http://uk.lifestyle.yahoo.com/ghd-eclipse-beats-other-hair-straighteners-design-112200834.html|publisher=Yahoo!}}</ref> The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.<ref name="syling">{{cite web|last=Parkinson|first=Nikki|title=DOES YOUR HAIR NEED THE NEW GHD ECLIPSE STYLER?|url=http://www.stylingyou.com.au/2013/03/ghd-eclipse-styler/|publisher=Styling You}}</ref>
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees Celsius, a temperature ghd claims is the optimum temperature for [[Hairstyle|styling]] results.<ref name="ya">{{cite web|last=Keats|first=Amanda|title=The ghd eclipse beats other hair straighteners with new design|url=http://uk.lifestyle.yahoo.com/ghd-eclipse-beats-other-hair-straighteners-design-112200834.html|publisher=Yahoo!}}</ref> The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.<ref name="syling">{{cite web|last=Parkinson|first=Nikki|title=DOES YOUR HAIR NEED THE NEW GHD ECLIPSE STYLER?|url=http://www.stylingyou.com.au/2013/03/ghd-eclipse-styler/|publisher=Styling You}}</ref>


2014 – ghd Aura Hairdryer and [https://www.ghdhair.com/ghd-curling-wands-tongs ghd Curve, hair curling range] launched.
2014 – ghd Aura Hairdryer and ghd Curve, hair curling range launched.


2015 – ghd Platinum Styler was launched.
2015 – ghd Platinum Styler was launched.

Revision as of 20:32, 10 March 2021

Good Hair Day
Company typePrivately held
IndustryHair styling
FoundedJanuary 2001
FounderMartin Penny, Gary Douglas and Robert Powls
HeadquartersBridgewater Place, Leeds, United Kingdom
RevenueIncrease £50,360,000 (2006)
Increase £9,600,000 (2006)
ParentCoty, Inc.
Websiteghdhair.com

Good Hair Day, commonly known as ghd, is a manufacturer of hair care products based in Leeds, United Kingdom.[1] ghd leads the market for hair straightening irons and is sold in over 50,000 salons worldwide.[2][3] The company was the first hair tool sponsor of the Victoria's Secret Fashion Show, and is endorsed by celebrities including Victoria Beckham, Madonna, Gwyneth Paltrow and Jennifer Aniston.[4][5]

History

Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in January 2001.[6][7] The three collaborated to buy the rights to a hair straightening iron from an inventor in South Korea.[8] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[9][10] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[8]

In May 2004, ghd entered the market in North America, bringing its total worldwide sales generating £37 million in revenue.[11] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in July 2006.[6] It was sold eleven months later to Montagu Private Equity for £160 million.[12] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[13]

By March 2013, the company had sales of over £150 million, more than doubling since 2007, selling over two million styling irons through 50,000 salons worldwide.[3] In October 2016, Coty announced that it would be buying ghd for about £420 million from the private equity firm Lion Capital LLP.[14] The sale was completed on 21 November 2016.[15]

Products

2011 – ghd V Gold Series Styler was launched. Available in three sizes (mini, classic & max)

2012 – ghd Air Professional Hairdryer was launched.[16]

In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees Celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18]

2014 – ghd Aura Hairdryer and ghd Curve, hair curling range launched.

2015 – ghd Platinum Styler was launched.

2018 - GHD platinum Plus styler[19]

Advertising and sponsorship

ghd launched its first advertising campaign in August 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia's Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled 'Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]

In October 2011, ghd launched the "Scarlet Collection" with Perry as the face of the campaign, and photos shot by renowned photographer David LaChapelle.[26] ghd has partnered with Victoria's Secret for a multi year sponsorship of its annual fashion show.[27] The company is the first ever hair tool sponsor for a Victoria's Secret fashion show.[4]

Endorsements

The brand has attracted endorsements from celebrities, with Victoria Beckham, Madonna, Gwyneth Paltrow, Katy Perry, and Jennifer Aniston being prominent users of ghd products.[5]

Charity

Since 2004, ghd has raised approximately £2.5 million for the Breakthrough Breast Cancer charity.[28] The company produces a limited edition pink hair iron every year, with £10 of the sale price being donated in support the charity.[29] In January 2010, ghd partnered with charity "Mom It Forward" and SafeHouse Denver, a women's shelter that serves victims of domestic violence and their children, in an event at Sephora.[30]

In 2019, ghd partnered with David Allen, a Chicago based tattoo artist that specialises in covering up the scars left behind by mastectomies. Together, they created a limited edition 'tattooed' pink styler to raise $1 million for breast cancer charities worldwide.

References

  1. ^ "Hair fashion brand ghd opens new Leeds city cente HQ". Yorkshire Evening Post. October 1, 2008.
  2. ^ "ghd's straight to the top". Manufacturing Today. January 31, 2008.
  3. ^ a b Ebrahimi, Helia. "£300m swoop gives Lion a Good Healthy Dome". Telegraph.
  4. ^ a b Salapatek, Lauren (October 21, 2013). "ghd Announces Sponsorship of the Victoria's Secret Fashion Show". SalonToday.com.
  5. ^ a b Quinn, James (2006-03-21). "ghd straightener pink as £55m talks begin". Daily Telegraph. London. Retrieved 2010-07-08.
  6. ^ a b Quinn, James (March 21, 2006). "Good Healthy Dome for GHD as £55m talks begin". Daily Telegraph.
  7. ^ "ghd: The Story Behind the Brand". Trend Luxury.
  8. ^ a b "King tong: the man who brought GHD straighteners to Britain". Times Online. March 22, 2008.
  9. ^ Waithe, Tony (January 2, 2012). "A Fantastic Business Model". Sunzu.com.
  10. ^ "History of ghd". ghdcompare.com. August 2, 2012.
  11. ^ "GHD sets sights on U.S." Fashion News.
  12. ^ Quinn, James (July 17, 2007). "Montagu smooths way to Jemella buyout". Daily Telegraph.
  13. ^ Plimmer, Gil (February 10, 2013). "Lion Capital acquires GHD". Financial Times.
  14. ^ "Coty gets Good Hair Day for £420m". The Guardian. Retrieved 10 March 2021.
  15. ^ "Coty Completes Acquisition of ghd ("Good Healthy Dome")". Coty. 21 November 2016. Retrieved 15 January 2017.
  16. ^ Woollaston, Vicky (7 October 2019). "GHD Air review". techradar. Retrieved 8 March 2021.{{cite web}}: CS1 maint: url-status (link)
  17. ^ Keats, Amanda. "The ghd eclipse beats other hair straighteners with new design". Yahoo!.
  18. ^ Parkinson, Nikki. "DOES YOUR HAIR NEED THE NEW GHD ECLIPSE STYLER?". Styling You.
  19. ^ Forbes, Jihan (15 September 2020). "GHD's New Platinum+ Straightener Is Even More Epic Than the Last". allure. Retrieved 8 March 2021.{{cite web}}: CS1 maint: url-status (link)
  20. ^ "Ghd strikes sponsorship deal with Channel 4". Marketing Week. August 28, 2003.
  21. ^ "The Reason Your Hair Still Waves and Kinks Inappropriately After Using Your ghd . . ". FruityBeauty.com. June 19, 2008.
  22. ^ Golding, Amy. "Ghd launches twisted fairytales ad campaign". Marketing Magazine.
  23. ^ "GHD LAUNCHES 'TWISTED FAIRYTALES'". mcIntyres.
  24. ^ "Katy Perry for ghd Scarlett Collection". Glamour.
  25. ^ Krupnick, Ellie (December 5, 2011). "Katy Perry Poses for Snow White-Themed Ad Campaign". Huffington Post.
  26. ^ Clarke, Cameron. "Katy Perry fronts ghd's Scarlet Collection campaign". The Drum.
  27. ^ Amodio, Jessica (October 17, 2013). "GHD Partners with Victoria's Secret". Women's Wear Daily.
  28. ^ "Corporate Partners: GHD". Breakthrough Breast Cancer. Retrieved 2010-07-08.
  29. ^ "Support Breakthrough Breast Cancer with ghd". Handbag.com. Retrieved 2010-07-08.
  30. ^ Johnson, Amber. "Mama's Night Out at Sephora Redefines a "GHD" (Good Healthy Dome)". Mile High Mamas.
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