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'''Yeti''' is a strategy, design, and application development firm based in [[San Francisco, CA]].<ref name=mittechreview>Metz, Rachel. [http://www.technologyreview.com/news/527821/apple-seeks-a-swift-way-to-lure-more-developers/ Apple Seeks a Swift Way to Lure More Developers]. ''MIT Technology Review''. June 3, 2014.</ref><ref name=theymakeapps>[http://theymakeapps.com/appmakers/view/3624/yeti-llc/ Yeti LLC]. ''They Make Apps''. May 25, 2015.</ref><ref name=forbes>Anthony, Scherba. [https://www.forbes.com/sites/theyec/2015/04/16/moving-beyond-computers-the-biggest-opportunities-in-virtual-reality/ Moving Beyond Computers]. ''Forbes''. April 16, 2015.</ref>
'''Yeti''' is a strategy, design and application development firm based in [[San Francisco, CA]].<ref name=mittechreview>Metz, Rachel. [http://www.technologyreview.com/news/527821/apple-seeks-a-swift-way-to-lure-more-developers/ Apple Seeks a Swift Way to Lure More Developers]. ''MIT Technology Review''. June 3, 2014.</ref><ref name=theymakeapps>[http://theymakeapps.com/appmakers/view/3624/yeti-llc/ Yeti LLC]. ''They Make Apps''. May 25, 2015.</ref><ref name=forbes>Anthony, Scherba. [https://www.forbes.com/sites/theyec/2015/04/16/moving-beyond-computers-the-biggest-opportunities-in-virtual-reality/ Moving Beyond Computers]. ''Forbes''. April 16, 2015.</ref>


==Beginnings and Early History==
==Beginnings and early history==
Yeti was founded by Anthony “Tony” Scherba and Rudy Mutter in 2010.<ref name="forbes" /> Co-founders met while attending [[Northeastern University]], where they both double majored in [[computer science]] and business.<ref name=northeastern>[http://www.ccs.neu.edu/october-2014-e-newsletter-business-born-graduation/ OCTOBER 2014 E-NEWSLETTER: A BUSINESS BORN BEFORE GRADUATION]. ''Northeastern University''. October 1, 2014.</ref> Scherba and Mutter had developed websites since they were teenagers, so by the end of their undergraduate studies, they decided to start their own company. A week after their graduation, they got their first client.<ref name=northeastern/>
Yeti was founded by Anthony “Tony” Scherba and Rudy Mutter in 2010.{{cn|date=July 2021}} Co-founders met while attending [[Northeastern University]], where they both double majored in [[computer science]] and business.<ref name=northeastern>[http://www.ccs.neu.edu/october-2014-e-newsletter-business-born-graduation/ OCTOBER 2014 E-NEWSLETTER: A BUSINESS BORN BEFORE GRADUATION]. ''Northeastern University''. October 1, 2014.</ref> Scherba and Mutter used to develop websites since they were teenagers, so by the end of their undergraduate studies, they decided to start their own company. A week after their graduation, they got their first client.<ref name=northeastern/>


==Present Day==
==Present day==


Yeti's office is located in a SOMA warehouse converted into a [[software]] invention workshop. The company has worked with large tech firms in the [[San Francisco Bay Area]] and [[Silicon Valley]] and has innovated software and hardware products.
Yeti's office is located in a SOMA warehouse converted into a [[software]] invention workshop. The company has worked with large tech firms in the [[San Francisco Bay Area]] and [[Silicon Valley]] and has innovated software and hardware products.


It is active in the San Francisco development community<ref name=thenextweb>Gerber, Scott. [https://thenextweb.com/entrepreneur/2015/03/05/11-problems-anticipate-next-website-redesign/ 11 problems to anticipate before your next website redesign]. ''The Next Web''. March 5, 2015.</ref><ref name=noobpreneur>Young Entrepreneur Council. [http://www.noobpreneur.com/2015/02/09/12-industries-may-not-exist-2020/ 12 Industries That May Not Exist By 2020]. ''Noobpreneur''. February 9, 2015.</ref><ref name=startupsco>Young Entrepreneur Council. [https://www.startups.co/articles/9-key-factors-to-consider-when-rebranding-your-startup 9 key factors to consider when rebranding your startup]. ''Startups Co''. January 1, 2015.</ref> and is known for organizing San Francisco [[Django (web framework)|Django]] meetups<ref name=northeastern/> and providing free courses on Django, a framework for [[web applications]].<ref name=northeastern/>
It is active in the San Francisco development community<ref name=thenextweb>Gerber, Scott. [https://thenextweb.com/entrepreneur/2015/03/05/11-problems-anticipate-next-website-redesign/ 11 problems to anticipate before your next website redesign]. ''The Next Web''. March 5, 2015.</ref><ref name=noobpreneur>Young Entrepreneur Council. [http://www.noobpreneur.com/2015/02/09/12-industries-may-not-exist-2020/ 12 Industries That May Not Exist By 2020]. ''Noobpreneur''. February 9, 2015.</ref><ref name=startupsco>Young Entrepreneur Council. [https://www.startups.co/articles/9-key-factors-to-consider-when-rebranding-your-startup 9 key factors to consider when rebranding your startup]. ''Startups Co''. January 1, 2015.</ref> and is known for organizing San Francisco [[Django (web framework)|Django]] meet-ups<ref name=northeastern/> and providing free courses on Django, a framework for [[web applications]].<ref name=northeastern/>


==Development Process==
==Development process==
Yeti builds clients’ app ideas via product design, research and development, and a business-minded delivery analysis. Yeti's work on product design entails workshops, user testing, branding, roadmaps and web/app design. The research and development phase may consist of rapid prototyping, [[iOS]] and android testing, robotics, [[Bluetooth]] and [[virtual reality]] applications. Yeti creates custom delivery for clients utilizing open sourcing, [[Agile development]], beta testing, launch support and scaling.<ref name=yeti>[https://yeti.co/company/ About]. ''Yeti''. May 25, 2015.</ref><ref name=inc>Young Entrepreneur Council. [http://www.inc.com/young-entrepreneur-council/11-customer-service-mistakes-your-startup-can-t-afford-to-make.html 11 Customer Service Mistakes Your Startup Can’t Afford to Make]. ''Inc''. April 16, 2015.</ref><ref name=blackenterprise>Brown, Carolyn. [http://www.blackenterprise.com/small-business/things-you-must-know-before-forming-a-strategic-alliance/#.VSaamxtWKHA.twitter 13 Things You Must Know Before Forming A Strategic Alliance]. ''Black Enterprise''. May 21, 2015.</ref>
Yeti builds clients’ app ideas via product design, research and development, and a business-minded delivery analysis. Yeti's work on product design entails workshops, user testing, branding, roadmaps and web/app design. The research and development phase may consist of rapid prototyping, [[iOS]] and android testing, robotics, [[Bluetooth]] and [[virtual reality]] applications. Yeti creates custom delivery for clients utilizing open sourcing, [[Agile development]], beta testing, launch support and scaling.<ref name=yeti>[https://yeti.co/company/ About]. ''Yeti''. May 25, 2015.</ref><ref name=inc>Young Entrepreneur Council. [http://www.inc.com/young-entrepreneur-council/11-customer-service-mistakes-your-startup-can-t-afford-to-make.html 11 Customer Service Mistakes Your Startup Can’t Afford to Make]. ''Inc''. April 16, 2015.</ref><ref name=blackenterprise>Brown, Carolyn. [http://www.blackenterprise.com/small-business/things-you-must-know-before-forming-a-strategic-alliance/#.VSaamxtWKHA.twitter 13 Things You Must Know Before Forming A Strategic Alliance]. ''Black Enterprise''. May 21, 2015.</ref>


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Yeti has worked with larger brands like [[MIT]], [[Google]], [[Qualcomm]], [[WikiHow]], [[San Francisco State University]], [[The Hershey Company|Hershey's]] and [[Fenwick & West]].<ref name=yetiwork>[https://yeti.co/work/ Work]. ''Yeti''. May 25, 2015.</ref>
Yeti has worked with larger brands like [[MIT]], [[Google]], [[Qualcomm]], [[WikiHow]], [[San Francisco State University]], [[The Hershey Company|Hershey's]] and [[Fenwick & West]].<ref name=yetiwork>[https://yeti.co/work/ Work]. ''Yeti''. May 25, 2015.</ref>


Yeti has also worked with startups including Tape, Encompass, Grubstreet, and Weathermob.<ref name=yetiwork/><ref name=techcrunchweather>Shu, Catherine. [https://techcrunch.com/2015/05/20/weathernews-weathermob/ Weathernews Inc Acquires Weathermob To Build The Future Of Crowdsourced Forecasts]. ''Tech Crunch''. May 20, 2015.</ref><ref name=builtinla>Hechinger, Patrick. [http://www.builtinla.com/2015/05/19/new-app-tape-takes-hollywood-80-seconds-time New app Tape takes on Hollywood 80 seconds at a time]. ''Built In LA''. May 19, 2015.</ref>
Yeti has also worked with startups, including Tape, Encompass, Grubstreet, and Weathermob.<ref name=yetiwork/><ref name=techcrunchweather>Shu, Catherine. [https://techcrunch.com/2015/05/20/weathernews-weathermob/ Weathernews Inc Acquires Weathermob To Build The Future Of Crowdsourced Forecasts]. ''Tech Crunch''. May 20, 2015.</ref><ref name=builtinla>Hechinger, Patrick. [http://www.builtinla.com/2015/05/19/new-app-tape-takes-hollywood-80-seconds-time New app Tape takes on Hollywood 80 seconds at a time]. ''Built In LA''. May 19, 2015.</ref>


==References==
==References==
{{reflist|2}}
{{reflist|2}}


==External Links==
==External links==
*[http://www.yeti.co/ Yeti.co]
*[http://www.yeti.co/ Yeti.co]
* {{Twitter|name=@YetiLLC}}
* {{Twitter|name=@YetiLLC}}

Revision as of 21:16, 22 September 2022

Yeti
Founded2010; 14 years ago (2010) in San Francisco, CA
FoundersTony Scherba & Rudy Mutter
ProductsApplication Development
Websitewww.yeti.co

Yeti is a strategy, design and application development firm based in San Francisco, CA.[1][2][3]

Beginnings and early history

Yeti was founded by Anthony “Tony” Scherba and Rudy Mutter in 2010.[citation needed] Co-founders met while attending Northeastern University, where they both double majored in computer science and business.[4] Scherba and Mutter used to develop websites since they were teenagers, so by the end of their undergraduate studies, they decided to start their own company. A week after their graduation, they got their first client.[4]

Present day

Yeti's office is located in a SOMA warehouse converted into a software invention workshop. The company has worked with large tech firms in the San Francisco Bay Area and Silicon Valley and has innovated software and hardware products.

It is active in the San Francisco development community[5][6][7] and is known for organizing San Francisco Django meet-ups[4] and providing free courses on Django, a framework for web applications.[4]

Development process

Yeti builds clients’ app ideas via product design, research and development, and a business-minded delivery analysis. Yeti's work on product design entails workshops, user testing, branding, roadmaps and web/app design. The research and development phase may consist of rapid prototyping, iOS and android testing, robotics, Bluetooth and virtual reality applications. Yeti creates custom delivery for clients utilizing open sourcing, Agile development, beta testing, launch support and scaling.[8][9][10]

Projects

Yeti has worked with larger brands like MIT, Google, Qualcomm, WikiHow, San Francisco State University, Hershey's and Fenwick & West.[11]

Yeti has also worked with startups, including Tape, Encompass, Grubstreet, and Weathermob.[11][12][13]

References

  1. ^ Metz, Rachel. Apple Seeks a Swift Way to Lure More Developers. MIT Technology Review. June 3, 2014.
  2. ^ Yeti LLC. They Make Apps. May 25, 2015.
  3. ^ Anthony, Scherba. Moving Beyond Computers. Forbes. April 16, 2015.
  4. ^ a b c d OCTOBER 2014 E-NEWSLETTER: A BUSINESS BORN BEFORE GRADUATION. Northeastern University. October 1, 2014.
  5. ^ Gerber, Scott. 11 problems to anticipate before your next website redesign. The Next Web. March 5, 2015.
  6. ^ Young Entrepreneur Council. 12 Industries That May Not Exist By 2020. Noobpreneur. February 9, 2015.
  7. ^ Young Entrepreneur Council. 9 key factors to consider when rebranding your startup. Startups Co. January 1, 2015.
  8. ^ About. Yeti. May 25, 2015.
  9. ^ Young Entrepreneur Council. 11 Customer Service Mistakes Your Startup Can’t Afford to Make. Inc. April 16, 2015.
  10. ^ Brown, Carolyn. 13 Things You Must Know Before Forming A Strategic Alliance. Black Enterprise. May 21, 2015.
  11. ^ a b Work. Yeti. May 25, 2015.
  12. ^ Shu, Catherine. Weathernews Inc Acquires Weathermob To Build The Future Of Crowdsourced Forecasts. Tech Crunch. May 20, 2015.
  13. ^ Hechinger, Patrick. New app Tape takes on Hollywood 80 seconds at a time. Built In LA. May 19, 2015.
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