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I have a declared COI and am implementing an Edit Request proposal made here Talk:Temu (company)#Proposal for Temu Article Updates, February 2023 and approved by User:Prairie Astronomer here: Talk:Temu (company)#Review comments. I had to make minor adjustments to reflect changes on the page since the Edit Request was approved.
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'''Temu, LLC''' is an American-based [[online marketplace]]<ref name=forbes>{{cite web|url=https://www.forbes.com/sites/conormurray/2023/02/17/what-to-know-about-temu-new-chinese-owned-fast-fashion-app-draws-comparisons-good-and-bad-to-shein/?sh=351587c23f14|title=What To Know About Temu: New Chinese-Owned Fast Fashion App Draws Comparisons (Good And Bad) To Shein|last=Murray|first=Conor|website=[[Forbes]]|date=February 17, 2023|access-date=February 26, 2023}}</ref>. It is a "cross-border e-commerce website with most products likely to come from overseas, especially China."<ref name=cnbc/> It is a subsidiary of Chinese-based PDD Holdings Inc., which also owns [[Pinduoduo]].
'''Temu, LLC''' is an American-based [[online marketplace]]<ref name=forbes>{{cite web|url=https://www.forbes.com/sites/conormurray/2023/02/17/what-to-know-about-temu-new-chinese-owned-fast-fashion-app-draws-comparisons-good-and-bad-to-shein/?sh=351587c23f14|title=What To Know About Temu: New Chinese-Owned Fast Fashion App Draws Comparisons (Good And Bad) To Shein|last=Murray|first=Conor|website=[[Forbes]]|date=February 17, 2023|access-date=February 26, 2023}}</ref>. It is a "cross-border e-commerce website with most products likely to come from overseas, especially China." <ref name=cnbc>{{cite news |last1=Kharpal |first1=Arjun |title=China's e-commerce giant Pinduoduo quietly launches US shopping site in Amazon challenge |url=https://www.cnbc.com/2022/09/02/chinas-e-commerce-giant-pinduoduo-launches-us-shopping-site-temu.html |access-date=September 18, 2022 |work=CNBC |language=en}}</ref> It is a subsidiary of Chinese-based PDD Holdings Inc., which also owns [[Pinduoduo]].


==History and business model==
==History and business model==
Temu is owned and operated by PDD Holdings, which also owns [[Pinduoduo]], a popular social commerce platform in China.<ref>{{cite news |last1=Liao |first1=Rita |title=Pinduoduo's sister shopping app Temu tops US App Store |url=https://techcrunch.com/2022/11/22/pinduoduos-sister-shopping-app-temu-tops-us-app-store/ |access-date=December 11, 2022 |work=TechCrunch |date=November 22, 2022}}</ref> Through WhaleCo Inc.<ref>{{Cite web|url=https://www.wsj.com/articles/chinas-pinduoduo-quietly-launches-u-s-e-commerce-site-temu-11662131454|title=China's Pinduoduo Quietly Launches U.S. E-Commerce Site Temu|first=Shen Lu and Raffaele|last=Huang|website=WSJ|url-access=subscription}}</ref><ref name=cnbc>{{cite news |last1=Kharpal |first1=Arjun |title=China's e-commerce giant Pinduoduo quietly launches US shopping site in Amazon challenge |url=https://www.cnbc.com/2022/09/02/chinas-e-commerce-giant-pinduoduo-launches-us-shopping-site-temu.html |access-date=September 18, 2022 |work=CNBC |language=en}}</ref> Temu is labeled as headquartered in Boston. The platform first went live in the United States in September 2022.<ref name=launch>{{cite news |last1=Liao |first1=Rita |title=Amazon's latest challenger is China's online dollar store Pinduoduo |url=https://techcrunch.com/2022/09/20/pinduoduo-china-overseas-expansion/ |access-date=September 22, 2022 |work=TechCrunch |date=September 20, 2022}}</ref>
Temu is owned and operated by PDD Holdings, which also owns [[Pinduoduo]], a popular social commerce platform in China.<ref>{{cite news |last1=Liao |first1=Rita |title=Pinduoduo's sister shopping app Temu tops US App Store |url=https://techcrunch.com/2022/11/22/pinduoduos-sister-shopping-app-temu-tops-us-app-store/ |access-date=December 11, 2022 |work=TechCrunch |date=November 22, 2022}}</ref> Temu is headquartered in [[Boston]],<ref name=CNNToh>{{cite news |last1=Toh |first1=Michelle |title=New online superstore surpasses Amazon and Walmart to become most downloaded app in US |url=https://www.cnn.com/2023/02/16/tech/temu-shopping-app-us-popularity-intl-hnk/index.html |access-date=21 February 2023 |work=CNN |date=16 February 2023}}</ref> and owned by U.S. based WhaleCo Inc., a subsidiary of PDD Holdings.<ref>{{Cite web|url=https://www.wsj.com/articles/chinas-pinduoduo-quietly-launches-u-s-e-commerce-site-temu-11662131454 |title=China's Pinduoduo Quietly Launches U.S. E-Commerce Site Temu|first=Shen Lu and Raffaele|last=Huang|website=WSJ}}</ref> The platform first went live in the United States in September 2022.<ref name=launch>{{cite news |last1=Liao |first1=Rita |title=Amazon's latest challenger is China's online dollar store Pinduoduo |url=https://techcrunch.com/2022/09/20/pinduoduo-china-overseas-expansion/ |access-date=September 22, 2022 |work=TechCrunch |date=September 20, 2022}}</ref>


According to ''[[Wired (magazine)|Wired]]'', "Temu’s bargain prices are an experiment in cutting out the middleman, by allowing Chinese vendors to sell their products directly to US consumers, and shipping directly from China rather than building out a network of US warehouses."<ref>{{cite news | last =Conrad | first =Jennifer | title = How Retail App Temu Lures US Shoppers With Mind-Bending Prices: The new ecommerce platform can beat Amazon on price by shipping direct from China. It’s already racing up the charts. | newspaper = [[Wired (magazine)|Wired]]| location = | pages = | language = | publisher = | date =October 26, 2022 | url = https://www.wired.com/story/how-retail-app-temu-lures-us-shoppers-with-mind-bending-prices/ | accessdate =February 11, 2023|url-access=limited}}</ref>
According to ''[[Wired (magazine)|Wired]]'', "Temu’s bargain prices are an experiment in cutting out the middleman, by allowing Chinese vendors to sell their products directly to US consumers, and shipping directly from China rather than building out a network of US warehouses."<ref>{{cite news | last =Conrad | first =Jennifer | title = How Retail App Temu Lures US Shoppers With Mind-Bending Prices: The new ecommerce platform can beat Amazon on price by shipping direct from China. It’s already racing up the charts. | newspaper = [[Wired (magazine)|Wired]]| location = | pages = | language = | publisher = | date =October 26, 2022 | url = https://www.wired.com/story/how-retail-app-temu-lures-us-shoppers-with-mind-bending-prices/ | accessdate =February 11, 2023|url-access=limited}}</ref>


The platform offers a wide variety of products including clothing, electronics, and home goods.<ref name=CNNToh /> Temu also offers discounts and gifts for playing games on the app.<ref name=ForbesMason>{{cite news |last1=Mason |first1=Emily |title=Temu Social Shopping App, Already A Winner, Kicks Off U.S. Campaign With Super Bowl Ads |url=https://www.forbes.com/sites/emilymason/2023/02/13/temu-social-shopping-app-already-a-winner-kicks-off-us-campaign-with-super-bowl-ads/?sh=5522dd4f7a80 |access-date=21 February 2023 |work=Forbes |date=13 February 2023}}</ref>
Temu was the most frequently downloaded app in the United States from September 2022 to early January 2023.<ref name =Techcrunch /> Temu used a variety of online ads on [[Facebook]] and [[Instagram]].<ref name =Techcrunch>{{cite news|last=Perez|first=Sarah| title=This Week in Apps: Temu’s hot streak, Walmart’s m-commerce & an Apple XR App Store|website=[[TechCrunch]]|date=January 28, 2023|url=https://techcrunch.com/2023/01/28/this-week-in-apps-temus-hot-streak-walmarts-m-commerce-an-apple-xr-app-store/ | accessdate=February 11, 2023}}</ref> Online reviews however indicated significant customer dissatisfaction, including "fake/scammy listings, damaged and delayed deliveries, fake ads, incorrect orders and a lack of customer service".<ref name =Techcrunch/>


On February 3, 2023, Temu launched in [[Canada]].<ref>{{cite web|url=https://en.jiemian.com/article/8843350.html|last=Lu|first=Cheng|title=Chinese shopping platform Temu opens new Canada site|website=jiemian.com|date=February 3, 2023|access-date=February 26, 2023}}</ref> That same month, the company launched its first Super Bowl Spot.<ref>{{cite news|last1=Morley|first1=Olivia|title=Ecommerce Startup Temu Airs First Super Bowl Spot—Twice|url=https://www.adweek.com/brand-marketing/e-commerce-startup-temu-airs-its-first-super-bowl-spot-twice/ |access-date=February 12, 2023 |work=[[Adweek]]|date=February 12, 2023}}</ref>
Shira Ovide of the [[Washington Post]] said that the app is designed to make the experience of online shopping more fun by providing users with “whimsy”.<ref name=WaPoOvide>{{cite news |last1=Ovide |first1=Shira |title=What to know about Temu, one of the most downloaded shopping apps |url=https://www.washingtonpost.com/technology/2023/02/14/what-is-temu-super-bowl-commercial/ |access-date=17 February 2023 |work=Washington Post |date=14 February 2023}}</ref> Rob Walker of [[Fast Company]] described Temu’s app as a kind of “shopatainment”, where users are presented with a scroll of products and offers, similar to how TikTok presents videos.<ref name=FCWalker>{{cite news |last1=Walker |first1=Rob |title=Temu made a big Super Bowl ad debut. But what exactly is it selling? |url=https://www.fastcompany.com/90851736/what-is-temu-selling-super-bowl-ad |access-date=21 February 2023 |work=Fast Company |date=17 February 2023}}</ref>

Temu was the most frequently downloaded app in the United States from September 2022 to early January 2023.<ref name =Techcrunch /> Temu used a variety of online ads on [[Facebook]] and [[Instagram]].<ref name =Techcrunch>{{cite news|last=Perez|first=Sarah| title=This Week in Apps: Temu’s hot streak, Walmart’s m-commerce & an Apple XR App Store|website=[[TechCrunch]]|date=January 28, 2023|url=https://techcrunch.com/2023/01/28/this-week-in-apps-temus-hot-streak-walmarts-m-commerce-an-apple-xr-app-store/ | accessdate=February 11, 2023}}</ref> [[Time (magazine)|Time magazine]] reported in December 2022 that as a result of a program offering free goods for customer referrals, invitations to join the app had spread quickly on Facebook, Twitter, and TikTok. Time also said in December 2022 that in the first few months of operation, there were 31 complaints to the [[Better Business Bureau]] about items arriving late or not at all; the company responded to every complaint, although not all had been resolved by the time the article appeared. Time also reported on several consumers who said they were satisfied with the products and service they had received from Temu <ref name=TimeChow>{{cite news |last1=Chow |first1=Andrew R. |title=The Truth About Temu: Complaints and Concerns |url=https://time.com/6243738/temu-app-complaints/ |access-date=21 February 2023 |work=Time |date=29 December 2022}}</ref> In January 2023, a TechCrunch blogger reported that some online reviewers had also complained of goods arriving late or damaged and problems with customer service.<ref name =Techcrunch>{{cite news|last=Perez|first=Sarah| title=This Week in Apps: Temu’s hot streak, Walmart’s m-commerce & an Apple XR App Store|website=[[TechCrunch]]|date=January 28, 2023|url=https://techcrunch.com/2023/01/28/this-week-in-apps-temus-hot-streak-walmarts-m-commerce-an-apple-xr-app-store/ | accessdate=February 11, 2023}}</ref>

In February 2023, Temu launched its app in Canada.<ref name=AhmadTIA>{{cite news |last1=Ahmad |first1=Samreen |title=Pinduoduo’s sister company Temu expands to Canada |url=https://www.techinasia.com/temu-rolls-canada |access-date=15 February 2023 |work=Tech in Asia |date=15 February 2023}}</ref> That same month, the company launched its first Super Bowl Spot.<ref>{{cite news|last1=Morley|first1=Olivia|title=Ecommerce Startup Temu Airs First Super Bowl Spot—Twice|url=https://www.adweek.com/brand-marketing/e-commerce-startup-temu-airs-its-first-super-bowl-spot-twice/ |access-date=February 12, 2023 |work=[[Adweek]]|date=February 12, 2023}}</ref> <ref name=WaPoOvide /><ref name=CNBCKharpal>{{cite news |last1=Kharpal |first1=Arjun |title=Chinese e-commerce giant PDD splashes on Super Bowl ad for its Temu U.S. shopping site |url=https://www.cnbc.com/2023/02/13/super-bowl-2023-temu-ads-launched-by-chinese-e-commerce-giant-pinduoduo.html |access-date=17 February 2023 |work=CNBC |date=13 February 2023}}</ref><ref name=ForbesMason />In the week following the Super Bowl the rate of US downloads for the Temu app outpaced those of other apps from major US retailers like [[Target Corporation|Target]], [[Walmart]] and [[Amazon (company)|Amazon]].<ref>{{cite news |last1=Pringle |first1=Eleanor |title=Chinese app that lets you ‘shop like a billionaire’ is now the most downloaded in the U.S. after its Super Bowl debut, surpassing Amazon and Walmart |url=https://fortune.com/2023/02/20/china-temu-app-shop-billionaire-most-downloaded-us-super-bowl-debut-amazon-walmart/amp/ |access-date=22 February 2023 |work=Fortune |date=20 February 2023}}</ref><ref name=MRChourdary>{{cite news |last1=Choudhary |first1=Vidhi |title=After a successful Super Bowl ad, Temu’s growth is outpacing rivals like Target |url=https://www.modernretail.co/technology/after-a-successful-super-bowl-ad-temus-growth-is-outpacing-rivals-like-target/ |access-date=22 February 2023 |work=Modern Retail |date=21 February 2023}}</ref> There were about 24 million downloads of the app as of February 21, 2023.<ref name=MRChourdary />


== See also ==
== See also ==

Revision as of 01:54, 8 March 2023

Temu
Company typeSubsidiary
Industrye-commerce
Founded2022
Headquarters
Boston, Massachusetts, U.S.[1]
Area served
United States, Canada
ServicesOnline shopping
ParentPDD Holdings[1]
Websitewww.temu.com

Temu, LLC is an American-based online marketplace[1]. It is a "cross-border e-commerce website with most products likely to come from overseas, especially China." [2] It is a subsidiary of Chinese-based PDD Holdings Inc., which also owns Pinduoduo.

History and business model

Temu is owned and operated by PDD Holdings, which also owns Pinduoduo, a popular social commerce platform in China.[3] Temu is headquartered in Boston,[4] and owned by U.S. based WhaleCo Inc., a subsidiary of PDD Holdings.[5] The platform first went live in the United States in September 2022.[6]

According to Wired, "Temu’s bargain prices are an experiment in cutting out the middleman, by allowing Chinese vendors to sell their products directly to US consumers, and shipping directly from China rather than building out a network of US warehouses."[7]

The platform offers a wide variety of products including clothing, electronics, and home goods.[4] Temu also offers discounts and gifts for playing games on the app.[8]

Shira Ovide of the Washington Post said that the app is designed to make the experience of online shopping more fun by providing users with “whimsy”.[9] Rob Walker of Fast Company described Temu’s app as a kind of “shopatainment”, where users are presented with a scroll of products and offers, similar to how TikTok presents videos.[10]

Temu was the most frequently downloaded app in the United States from September 2022 to early January 2023.[11] Temu used a variety of online ads on Facebook and Instagram.[11] Time magazine reported in December 2022 that as a result of a program offering free goods for customer referrals, invitations to join the app had spread quickly on Facebook, Twitter, and TikTok. Time also said in December 2022 that in the first few months of operation, there were 31 complaints to the Better Business Bureau about items arriving late or not at all; the company responded to every complaint, although not all had been resolved by the time the article appeared. Time also reported on several consumers who said they were satisfied with the products and service they had received from Temu [12] In January 2023, a TechCrunch blogger reported that some online reviewers had also complained of goods arriving late or damaged and problems with customer service.[11]

In February 2023, Temu launched its app in Canada.[13] That same month, the company launched its first Super Bowl Spot.[14] [9][15][8]In the week following the Super Bowl the rate of US downloads for the Temu app outpaced those of other apps from major US retailers like Target, Walmart and Amazon.[16][17] There were about 24 million downloads of the app as of February 21, 2023.[17]

See also

References

  1. ^ a b c Murray, Conor (February 17, 2023). "What To Know About Temu: New Chinese-Owned Fast Fashion App Draws Comparisons (Good And Bad) To Shein". Forbes. Retrieved February 26, 2023.
  2. ^ Kharpal, Arjun. "China's e-commerce giant Pinduoduo quietly launches US shopping site in Amazon challenge". CNBC. Retrieved September 18, 2022.
  3. ^ Liao, Rita (November 22, 2022). "Pinduoduo's sister shopping app Temu tops US App Store". TechCrunch. Retrieved December 11, 2022.
  4. ^ a b Toh, Michelle (February 16, 2023). "New online superstore surpasses Amazon and Walmart to become most downloaded app in US". CNN. Retrieved February 21, 2023.
  5. ^ Huang, Shen Lu and Raffaele. "China's Pinduoduo Quietly Launches U.S. E-Commerce Site Temu". WSJ.
  6. ^ Liao, Rita (September 20, 2022). "Amazon's latest challenger is China's online dollar store Pinduoduo". TechCrunch. Retrieved September 22, 2022.
  7. ^ Conrad, Jennifer (October 26, 2022). "How Retail App Temu Lures US Shoppers With Mind-Bending Prices: The new ecommerce platform can beat Amazon on price by shipping direct from China. It's already racing up the charts". Wired. Retrieved February 11, 2023.
  8. ^ a b Mason, Emily (February 13, 2023). "Temu Social Shopping App, Already A Winner, Kicks Off U.S. Campaign With Super Bowl Ads". Forbes. Retrieved February 21, 2023.
  9. ^ a b Ovide, Shira (February 14, 2023). "What to know about Temu, one of the most downloaded shopping apps". Washington Post. Retrieved February 17, 2023.
  10. ^ Walker, Rob (February 17, 2023). "Temu made a big Super Bowl ad debut. But what exactly is it selling?". Fast Company. Retrieved February 21, 2023.
  11. ^ a b c Perez, Sarah (January 28, 2023). "This Week in Apps: Temu's hot streak, Walmart's m-commerce & an Apple XR App Store". TechCrunch. Retrieved February 11, 2023.
  12. ^ Chow, Andrew R. (December 29, 2022). "The Truth About Temu: Complaints and Concerns". Time. Retrieved February 21, 2023.
  13. ^ Ahmad, Samreen (February 15, 2023). "Pinduoduo's sister company Temu expands to Canada". Tech in Asia. Retrieved February 15, 2023.
  14. ^ Morley, Olivia (February 12, 2023). "Ecommerce Startup Temu Airs First Super Bowl Spot—Twice". Adweek. Retrieved February 12, 2023.
  15. ^ Kharpal, Arjun (February 13, 2023). "Chinese e-commerce giant PDD splashes on Super Bowl ad for its Temu U.S. shopping site". CNBC. Retrieved February 17, 2023.
  16. ^ Pringle, Eleanor (February 20, 2023). "Chinese app that lets you 'shop like a billionaire' is now the most downloaded in the U.S. after its Super Bowl debut, surpassing Amazon and Walmart". Fortune. Retrieved February 22, 2023.
  17. ^ a b Choudhary, Vidhi (February 21, 2023). "After a successful Super Bowl ad, Temu's growth is outpacing rivals like Target". Modern Retail. Retrieved February 22, 2023.


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